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We use the MozBar tool to easily check what links are follow or no-follow. However, when we entered in this URL: http://www.e-ir.info/2017/01/17/security-and-the-brexit-effect/ and we clicked on "edit" > "follow" within the MozBar tool in Google Chrome, if you scroll down to "Featured image courtesy of www.americanadvisorsgroup.com ", you'll noticed that the link doesn't show whether it's a follow or not.

Can someone clarify if MozBar sees links with no indication of follow/no follow as a follow? We look at the URL itself and it doesn't have any indication of no follow. Would love to get someone's feedback on this.

Nothing to write home about.. If I was Google, I would certainly make the ranking changes subtle and gradual rather than drastic. I think they learned their lesson from the first Panda/Penguin updates that it's not beneficial to anger everyone and turn the spotlight on themselves- better to obfuscate and roll out multiple updates at once and have the changes take affect slowly. Hench John's "good luck with that" comment. It's better for companies to holistically determine that they need to spend more on SEM rather than forcing/shocking them into it.

Thanks, Guys!  I really appreciate your insight here. It's very helpful.

Hi EGOL,

I didn't think of this particular angle. I'll try removing the pages from the index while we work on improve the overall quality of the content.

Tracy

Hi Patrick,

Yes, you are correct, SEMRush does show us ranking for a strong number of long-tail 'reverse mortgage' phrases. The thing about SEMRush is that it will occasionally show AAG ranking in position 12 or 13 for 'reverse mortgage.' At the end of the day, I'm not looking to outrank FTC, Wikipedia, HUD, or any of those more authoritative websites, but I do want to be able to complete with them. From my perspective, we're doing what we need to do to rank, but Google doesn't want to rank up for whatever reason.

Looking at the competitive landscape, I've gone through all of them. We all have the same back links, AAG is more socially active, AAG has more content (long-tail targeting or otherwise), etc. So it just hasn't clicked yet, which is the unfortunate part.

Thanks!

Hi Keri,

Thank you for the note. I appreciate it. We'll block the development environment today. Anything else you may see?

Jeff

Hello,

We used to reside on a longer domain name character wise but had an opportunity to purchase a three letter acronym before my time. We advertise heavily on TV and other traditional media channels so it was simpler for individuals to remember.

After purchasing this domain we moved over from the old one to the new one. We followed all of your standard protocols (301s, change of address in Webmaster Tools, new sitemap, etc, etc.) Google and Bing both index the new site and there isn't a significant issue there but we're having incredible difficulty in ranking for any of our core terms.

We're the largest company in our space but continue to rank for terms that have nothing to do with our vertical. This is due to the fact that the site used to be owned by a company that is completely separate from ours. The site that we have today contains none of the old content but it does have links pointing to it from similar sites from that vertical.

Bing was incredibly helpful and had indicated it's these links that's potentially causing us the issue in that search engines are seeing two different verticals over time on a domain. It's been a year since this took place and it seems that the only recommendation is to contact the non related sites to remove links or disavow. Bing had indicated that disavowing was not as relevant as getting the links removed.

Any other thoughts?