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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • While Google and the crawlers will still read all of the content before and after the break, the meta description is for use by more than just the crawlers! Users look to the meta description as a description of what kind of content is on the webpage in question, and use it oftentimes to decide whether they'll visit that page or not. For that reason, it usually makes more sense to use breaks in your title, and to make your meta description as descriptive and keyword-rich as you can while remaining relevant in terms of content. For example: Title: HVAC Company in Maryland | Heating & Cooling in MD | Montgomery County HVAC **Meta: **Are you looking for heating and cooling service in Montgomery County, Maryland? Contact your local MD HVAC Company today!

    | BlueCorona
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  • Though the ideal plan of action would be to move all pages on the site over to https, the HTTPS certificate happens on a webpage by webpage basis—so there are a few things that could be going on here. First, the website could have chosen to only move forward with procuring the HTTPS certificate for certain webpages and neglected to get it for others, which is why it's only showing up on some. Second, as mentioned below, they could be in the process of transitioning all pages to https but not be all the way there yet, transitioning the pages in batches but not all batches have been complete yet. Third, the redirects could simply have been done incorrectly for certain pages! One of these three options should provide the answer you're looking for.

    | BlueCorona
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  • Hi dude, thank you so much for taking time to look at this site. It is really kind of you. I will be taking a look at all the points raised over the next week to see what we can achieve. Thanks, Tim

    | Toby-Symec
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  • Hi Becky! First, I would like to say this is it great you are being proactive in making sure your webpage doesn't have too many links on it! But, luckily for you, this is not something you need to worry about. 100 is a suggested number but not something that will penalize you if you go over. Google’s Matt Cutts posted a video explaining why Google no longer has that 100-links-per-page Webmaster guideline—so be sure to check that out! It's commonly thought that having too many links will negatively impact your SEO results, but that hasn't been the case since 2008. However, Google has said if a site looks to be spammy and has way too many links on a single page—Google reserves the right to take action on the site. So, don't include links that could be seen as spammy and you should be fine. Check out this Moz blog that discusses how many links is too many for more information!

    | BlueCorona
    1

  • Hi Kerry! There is a way you can dictate within the stylesheet what content will show up where (i.e. desktop vs. mobile). What you would need to do is create two custom classes for mobile-only and desktop-only. This is an example of what would need to be added to your stylesheet: //medium+ screen sizes @media (min-width:992px) { .desktop-only { display:block !important; } } //small screen sizes @media (max-width: 991px) { .mobile-only { display:block !important; } .desktop-only { display:none !important; } } Learn more about creating two different custom classes so you can display different content via desktop and mobile here. In response to will this hurt your rankings—I found this article that discusses how to properly go about hiding content on mobile WITHOUT hurting your rankings on SERPs. There is a statement from Google that says, "Hidden content can be discounted in ranking, but if the content is visible on the desktop version of your site, we can crawl it and use the information for ranking your mobile site as well since we can share indexing signals between the desktop and mobile versions." So, as long as the content is visible on the desktop site, Google can utilize this information to properly rank you on the mobile search results. Hope this helps and answers your question!

    | BlueCorona
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  • Hreflang tags should point to the canonical version of the page. So yes, please remove the ?d=Womens from all your Hreflang URLs. Here are the results of a test run on this URL to check for Hreflang errors: https://app.hreflang.org/results.php?runid=f622e3d03dbf4a03958c6a6d2d180bd020160719202039 You will see that all errors are because of the ?d=Womens in the URLs.

    | NickJasuja
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  • Awesome! Glad to hear it!

    | MattRoney
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  • A belated "thanks, Peter!"

    | 94501
    1

  • Here's an update fellows. After a couple of months of data it seems pretty clear that the unordered list content has really refreshed the majority of these old forum discussions. By including other resources in the unordered list, they also convert better. Thanks!

    | 94501
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  • Update: 5 months later, the problem has long since gone away.

    | 94501
    0

  • In addition to the Beginner's Guide to SEO, I'd also suggest reading through the Beginner's Guide to Link Building. Especially if you're looking for information on off-site.

    | MattRoney
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  • Just a little more info from Google here as well on how Pagerank Sculpting no longer works... http://www.thesempost.com/google-pagerank-sculpting-still-doesnt-work/

    | Andy.Drinkwater
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  • Have a read of what Google say about them here. And yes, image search is huge. As for the way it's used, I can't comment on what everyone else does. -Andy

    | Andy.Drinkwater
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  • Thanks for the contribution Patrick - I am gonna go ahead and disavow the domain, as well as the affiliate link.

    | Brett-S
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  • To extend EGOL's excellent advice... these guys are using totally automated methods to scrape and post your content. So to fight back, you're also going to need to effectively automate as much of your discovery and takedown process as possible. You'll never beat enough of their automated volume processes with your own resource-intensive (i.e. fully manual) responses. Good luck - I hate these assclowns with a fiery passion too. (Former pro photographer here.) Paul

    | ThompsonPaul
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  • As long as the ONLY thing you're changing is the domain name (e.g. all URLS within WordPress will remain identical) the redirect process can be accomplished with a single rewrite rule in your site's htaccess file. There's no reason to write (or bog down your system with) a redirect for each individual page URL. The configuration of this redirect will depend on whether the primary URL uses the www prefix or not, and whether it uses https. In addition to the rewrite rule, you need to verify the new domain in Google Search Console (and transfer any preexisting disavow file to it if one existed for the old domain) as well as using the change of address tool to further inform Google of the change. To help speed up the indexing of the new domain, it can be helpful to leave the old xml sitemap in place for a week or two so that search engines can more quickly discover the redirects. It's also beneficial to try to get at least some of the most powerful existing incoming links from other sites updated to point to the new domain. This takes direct outreach to the other site owners with the request, but it can help rescue some of the slight loss of ranking authority lost through the redirect, and is another good signal to Google of the change. Finally, be sure you've updated the domain name in your Google Analytics account as well. Hope that helps? Paul

    | ThompsonPaul
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  • You're right! To add on to Gaston's response, the nice thing about the rel=canonical tag is the fact that it passes on the same amount of link juice that a 301 redirect does, and it's a lot easier to do (that fact that these links are supported by Google, Yahoo, Bing, and other top search engines doesn't hurt, either). Just always keep in mind that rel=canonical pages won't appear in search results!

    | BlueCorona
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  • Also, if it is a WWW vs. Non-WWW issue, make sure to go into Google search console and set the preferred domain for your site properly.

    | MikeRoberts
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  • Going by: "First, the hreflang tags are implement properly. UK page pointing there, US page pointing there. Further down the page, there are canonical tags - except the UK canonical tag points to the UK page, and the US version points to the US page. " It looks like you're doing it fine, however just use the chart on the site Nikhilesh linked:https://hreflang.org/wp-content/uploads/2015/12/mobile-hreflang-canonical.png

    | ThomasHarvey
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