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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Hi peter just curious did you have to do anything specific for SEO side of things? I am working with a developer who assures me that angular will not impact on SEO but looking at their past efforts I am not too sure?

    | musthavemarketing
    0

  • Hi Bob, 14 is a real good number to be honest. Now, I think you should start focusing on pushing it to your target audience. So, that they get to know about it (and ultimately about your site/ product). So, when you launch, it finally converts for you. Few quick things: I personally love reading long articles full of action items / insights. But, there are few things that I hope you have checked: a) What is the ideal length of posts in your niche?? Just because Google loves long posts ( Here is a support article for this) your all posts should be lengthy. Writing for search engines is good. But, writing your target audience will drive better results for your content marketing efforts. b) If possible, talk to 2-3 people (who you think belong to your target audience) and ask them: What types of posts they like to read --> lengthy / short/ medium What all types of topics they like to read about?? Use tools like Hotjar to see how readers are interacting with your posts? This should give you fair idea. BTW, an ideal number would be 4-6 posts ( because these many posts are good enough for readers to decide whether they want to follow a blog or not) Hope this helps

    | w1t
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  • That's just the result of my frustration for not having more than a single answer after so many days of opening this thread. I have not offended or dissed anybody specific with that. My intent was just a wake-up call to anyone could bump into this thread. So, EGOL, please, let's stop here, ok? I am really interested to know if someone else can give me constructive feedback and advice. Thank you fr your cooperation.

    | fablau
    0

  • Update: I just tweeted Gary Illyes about this, and he confirmed that even though Google will index desktop content, desktop versions will be devalued in favor of the mobile version.   So if your mobile version is smaller than desktop, that's a big problem.

    | mirabile
    0

  • Thank you all for the responses... I found them all helpful.  I will look into creating my own sitemap with the IIS tool. I can't help the 70k pages but the URLS are totally static.  I guess I can make a site map for all the aspx pages and then other one for all the lowest level .html pages. Thanks everyone!

    | Banknotes
    0

  • Hi John, Thank you for your answer If I check in search console, we aren't getting more pages indexed than we have on the site. I'll have a read of your article. I only noticed these in screaming frog. Are there any other checks you think I need to do? Becky

    | BeckyKey
    0

  • Hi Donna, Thanks for all the help. I really appreciate it. Best... Mike

    | 94501
    0

  • Actual scenario here is, we been looking the same statistics for almost an year. As I shown in above screenshot, only one link been listing when we click on the domain but number of "Total links" are in thousands. We have many domains link this. What we do to get updated with accurate linking ?

    | vtmoz
    0

  • Hi Joe, The ranking factors are not appreciably different for Bing/Yahoo than for Google, but you will always see some disparity between them. One suggestion I would offer is make sure you are as diligent with your Bing Business Listing as you are with Google. Otherwise, look at those ranking ahead of you and see what they are doing you are not, then see if you can manipulate a page to rise in the rankings. Another thing to do would be to use Bing Webmaster Tools like you are probably using Google Analytics. This will surely provide some insights into which pages are rankings and which ones might need to be tweaked for Bing.

    | BlueCorona
    0

  • Hi Ronell! First, I want to say that I love this topic and your blog post was extremely insightful. Featured snippets were a hot topic at SMX this year, I have been mesmerized by them ever since. I do think they definitely play a vital role in a company's SEO efforts! Currently, we haven't made it a huge priority to get our content featured within one of the answer boxes, but I have a feeling that this will be changing in the coming months as featured snippets become more and more popular. By focusing on getting featured in these snippets, you're essentially snagging the #0 rank on a SERP—which is obviously where any company would want to be! Thanks for the reminder that this should be a priority!

    | BlueCorona
    2

  • Zack, A change like this on a money term ranking page is always going to incur some risk. But here's what I think after your update. /gifts/birthday-gifts ---> Better user engagement metrics, higher Page Authority, closer to the root.This curated landing page is best for a user who doesn't know which gift to buy, or even which type, but knows who they are buying it for a her or a him. I would say this describes an good (though it could be better) experience for someone searching for a short-tail, generic phrase like "Birthday Gifts" on Google. /gifts/birthday-gifts/birthday-gifts This landing page is more like a typical category page with filters and facets to narrow down the search by gender, price and other features. They aren't the same page right now so I wouldn't use the Rel Canonical tag as a way to consolidate them. The View All category page is good for crawling, but the Curated Landing Page is better for users. I would come up with a layout that combines the best of both pages and test that option against a percentage of the traffic to the /gifts/birthday-gifts. Basically create a B version of that page, which includes the filtering options available on the category page. These options can affect what shows up in the first carousel for "all birthday gifts" while the curated sections remain on the page for easy self-select (i.e. For Him / For Her). Assuming that page converts at least as well as the existing A version, I would give serious thought to combining these two pages to see if you can get your highest performing landing page into the #1 spot. Given the relatively lower authority of the existing #1 spot, I think this is definitely doable. You do risk losing some traffic that would have been more inclined to click on your listing after seeing more than one in the SERPs, but you can offset that with PPC, as you're doing now. Collect your baselines first. Combine the totals from both pages to see if the consolidation results in more sales.

    | Everett
    0

  • It's a relief (that your traffic has not dropped)! I suggest you go to the sales IQ support forum for a starter. Someone there may be able to help. I saw one other thread about analytics not being accurate and it was resolved by an employee fairly quickly.

    | DonnaDuncan
    0

  • Thank you so much I really appreciate the response.

    | Shop-Sq
    0

  • HI Dirk, Sorry I missed this one, thanks for your input

    | BeckyKey
    0

  • The Page Authority of 1 basically means that the pages don't have any links from any external source and that the only links that are pointing towards them are probably from your own internal pages that also don't have a ton of links from external sources. I wouldn't worry in itself too much about a decrease in Domain Authority. A change from 35 to 20 is nothing in the end if you take into account that the web is growing and that Moz indexes since 2012 have grown as well. So relatively speaking it's logical that your ranking would always decrease with that as well. I would focus on building great links first and getting a bigger audience before I'd start worrying around internal link structures.

    | Martijn_Scheijbeler
    0

  • I have a section of my website where I heavily use embedded content.  Embeds from Youtube, Slideshare, Twitter, Quora etc.  Google thinks they're thin, and they don't show up in my analytics because you can read the content without clicking on the page. http://getonthemap.us/twitter/blog But I like them, and I think they're helpful. So I no-indexed all but one of the blog posts in that section.  It retains the backlinks to the posts, but cleans me up with Google. If you're deleting, can't you do that quickly from your console?

    | julie-getonthemap
    0

  • Thanks very much. It was easy to set up. You put your contact info in the description area. Sometimes Google will pick up the description word for word for the serps. I got the items from past sales at Trulia, but you could easily put your own listings up.  Or you could use Trulia, then put your own live listings at the top, remove them after they've sold. In each pin's description, even the ones from Trulia, you can put your own description, including a link back to your website. Pinterest used to pass on page rank, but it no longer does. Throw a bunch of anchor text links and Voila! there you are. I have lots of different Pinterest pages ranking.  I have a huge Pinterest following, so that might help, but I have seen small followings rank also.

    | julie-getonthemap
    0