Category: Intermediate & Advanced SEO
Looking to level up your SEO techniques? Chat through more advanced approaches.
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Website Traffic Is Down
Hey Rahul! Definitely a big question here, but let me give it a stab. I've looked at the provided site in both OpenSiteExplorer and SEMrush. Here's what I see with a quick cursory look: Your site seems to have done well in late 2011/early 2012, but it has since been hit with what looks to be a combination of Penguin and Panda algorithm updates. So they're seeing your site as relatively low value. You have very few links pointing to your site, and they look to be pretty low quality as well. In the space you're trying to operate in, you're going to need many more high quality links pointing to your site to be able to rank well for the terms that will drive you revenue and traffic. You've done very little in the last few years (probably because traffic was taking a hit so hard) so you're not really giving yourself the chance to earn new links and get traffic in other ways (social, referral, etc) which can be a good way to build traffic sustainably and longterm as well, which also helps guard you against algorithm updates like the ones you experienced. I ran a quick crawl with ScreamingFrog and didn't see any glaring issues (no robots.txt issue, not many non-2** status code pages). Some of your content is 4+ clicks from the homepage, which is something you should look at with your site architecture and will be exacerbated as you start to create more content on your site. So if I were you, I'd figure out your content strategy (and with that your keyword research strategy to identify your keywords) and with that your link acquisition and promotion strategy. There is a lot of content on Moz and other places on how to do all of this! Hope that's helpful. John
| dohertyjf0 -
DA stuck at 1 for .financial TLD domain
Hi There, I came across this answer in another Q&A Forum post and the reason is that custom .financial TLD. Open Site Explorer does not currently support custom TLDs. Moz Help Team Member's answer below: "We don't currently support custom Top Level Domains (TLD) such as .photography - this would explain why there's no data for this site in our Index. Sadly I don't know of a good workaround for this - it's a technical limitation of the tool. I know we plan to expand the list of TLDs we support, but I'm not sure what kind of timeframe we can expect before new TLDs will be supported. You can find the current list of TLDs that we do support here: https://publicsuffix.org/list/effective_tld_names.dat" https://moz.com/community/q/my-domain-is-almost-3-years-old-with-a-lot-of-backlinks-but-my-pa-1-da-1 Hope that helps!
| marceldigital0 -
Best SEO practice for multiple languages in website
Hi, Thanks for the reply. We are more interested in folders than different TLDs. In this case, how we gonna feed other pages of website to other language visitors? For french, they will land on example.com/fr/ and if they browse to other pages, should all other pages must have French? If so what's the way to present "French" content to them? Just an auto-translation? Or French written content? Any best example site you can refer?
| vtmoz0 -
Identifying Duplicate Content
I'm going to recommend Screaming Frog here. Run a scan of your site and then filter it by duplicate title tags, duplicate meta descriptions, and (my favorite) word count. Usually I don't need to go any further than duplicate title tags. There's also www.siteliner.com. I've used that regularly and it has been tremendously helpful for pages that have duplicate content in the body but not in the META. Finally, Google Search Console. Go to Search Appearance and click on HTML Improvements. You can also find all your duplicate title tags there, which should help you identify duplicate content easily.
| brettmandoes0 -
Recovering from spam links on MY site
I would check the site for malware most of the time people hack sites and leave much more than just spun content. You can check it out by using https://sitecheck.sucuri.net/ To keep this from happening in the future, I have provided security information URLs at the bottom of the reply. What security measures have you taken to determine that there is no malicious code causing this? What security measures have you taken to determine that there is no malicious code causing this? ** What do your backlinks look like ( I know they sent external links from your site out with the spam content I'm talking about links going to your site) did they link to you as well?** Regarding speaking to Google, there are methods of letting them know you don't want to show certain content on specific URLs as well as telling them that content is outdated. Unfortunately, there is not a one click fix for what you're dealing with. You can remove the URLs from Google as long as they're not being used for something helpful now by going to the first URL below. The URLS below will help you with the spamming external links https://support.google.com/webmasters/answer/1663419?hl=en You can also communicate to Google that this content outdated through this method. https://support.google.com/websearch/answer/6349986?hl=en My best advice to you is doing a complete SEO audit as well as a security audit and prevent this stuff from happening in the future. Use tools like Moz, DeepCawl, Screaming Frog SEO Spider, SEMrush etc. To keep tabs on all the fundamentals on your site. Keeping this from happening in the future if you want your site checked for malware every four hours and to have it removed you can add https://sucuri.net/website-antivirus/signup https://www.armor.com/security-solutions/armor-anywhere/ ** for blocking malware and keeping this from happening in the future** https://www.incapsula.com/ https://www.armor.com/security-solutions/armor-anywhere/ https://www.stackpath.com/web-application-firewall/ https://sucuri.net/website-firewall/ This will help prevent attacks like this from occurring by whitelisting IP addresses or using double authentication across the board you will be able to minimize the chance this happening again. To understand exactly what the problem is I would need to know the domain name as well as a bit more information. I hope what I've given you is helpful. I would be happy to take a quick look at your site you feel comfortable posting your domain, please post it if you do not you can send it to me via private message. I hope this is of help, Thomas
| BlueprintMarketing0 -
Good CDN
New WAF/CDN's Only one offers a free plan also I must be upfront and TAGFEE I am a partner of Imperva the company that owns Incapula. Incapula now has a free offer on their content delivery network, of course, there are two catches. If your site Is encrypted a.k.a. Using SSL or https:// you must choose a paid plan. You do not get access to their phenomenal rewrite rules which can speed up your site quite a bit. Still, if you have no or no intention to use https this is better than CloudFlare when it comes to speed plus much better when it comes to security, but you must pay for the safety on both networks https://www.incapsula.com/ The second content delivery network is not free. But worth mentioning. StackPath is a new CDN/WAF built on MaxCDN's network. However, it offers you so much more for the base price of $20 month compared to what that would cost on MaxCDN hundreds of dollars a month. https://www.stackpath.com/ This CDN is unique because you get so much for the money. I bring it up only because people browsing this will hopefully find this useful. Hopefully, this is of use people checking out this question. All the best, Tom KJGioL8.png 6svpMgX.png
| BlueprintMarketing1 -
Should I add no-follow tags to my widget links?
Hello Pascal, Like Hillary Clinton, I have a public opinion and a private opinion when it comes to stuff like this. The public opinion is also Google's, and that is to use a rel="nofollow" attribute on widget links. They are considered links that webmasters use to manipulate the search engine rankings. Yes, that video is old, but the rule still stands as far as Google is concerned. My private opinion is that widgets are a form of branding, and it is not a webmaster's responsibility to do anything other than get their brand discovered far and wide. You created a widget that, if people are using it, probably provides some value to them. Why should you get any less credit for this than you would get from someone linking to the widget on your site? If you are going to keep the links followable, my advice is to keep the anchor text branded and the href pointing to your home page. This is the least likely to seem like link-graph manipulation. Avoid deep-links, unless they go to the widget download page, and avoid optimized anchor text. Use "YourDomain.com" or "Your Brand" instead. I'll leave the question open for more input since this isn't a question that necessarily has a single "right" or "wrong" answer.
| Everett0 -
When to Fetch?
Hi muzzmoz! Do these responses help to answer your question or are you looking for more information? If you're good to go, please mark this as answered. Thanks!
| MeganSingley0 -
[Very Urgent] More 100 "/search/adult-site-keywords" Crawl errors under Search Console
Here is what I would do Disavow the domain that is linking to you from the adult site(s). The fact that Google search console is showing that you have an internal page linking as well makes me want to know a) have you always owned this domain and maybe someone previously did link internally like this or b) you may have been or are hacked In the case of b) this can be really tricky. I once had a site that in a crawl it was showing sitewide links to various external sites that we should not be linking to. When I looked at the internal pages via my browser, there was no link as far as I could see even though it showed up on the crawler report. Here was the trick. The hacker had setup a script to only show the link when a bot was viewing the page. Plus, we were running mirrored servers and they had only hacked one server. So, the links only showed up when you were spidering a specific mirrored instance as a bot. So thanks to the hacking, not only were we showing bad links to bad sites, we were doing this through cloaking methodology. Two strikes against us. Luckily we picked this up pretty quick and fixed immediately. Use a spidering program or browser program to show a user agent of Googlebot and go visit your pages that are linking internally. You might be surprised. Summary Googlebot has a very long memory. It may be that this was an old issue that was fixed long ago. If that was the case, just show the 404s for the pages that do not exist, and disavow the bad domain and move on. Make sure that you have not been hacked as this would also be why this is showing. Regardless, the fact that Google did find it at one point, you need to make sure you resolve. Pull all the URLs into a spreadsheet and run Screaming Frog in list mode to check them all to make sure you fix all of it.
| CleverPhD0 -
Malicious Software Warnings in Search Console
Hi woolbert! Does this response help to answer your question or are you looking for more information? If you're good to go, please mark this as answered. Thanks!
| MeganSingley0 -
Wondering if creating 256 new pages would cause duplicate content issues
Hi martechwiz! Do these responses help to answer your question or are you looking for more information? If you're good to go, please mark this as answered. Thanks!
| MeganSingley0 -
Redirecting an IP address
Possibly, but I would ask a developer if they can set up a redirect for the IP address so you wouldn't have to handle this through a plugin as it seems that you want to redirect the whole thing.
| Martijn_Scheijbeler0 -
Which of these examples are doorway pages?
Hi Sean, Thanks so much for taking the time to respond to my query! I think I understand now! Wishing you a merry Xmas and a great 2017! Thanks again!! Very best! Adrian
| Amor20050 -
Why is hosting good for SEO?
Page speed is the obvious one which can certainly be impacted by poor hosting selection. Specfically server response time when viewing page speed insights within GA are impacted by your hosting setup. Beyond page speed reliability is a factor as well. You may have great average server response times and page load speeds but if you see frequent outages or slow-down periods it may have an impact on your traffic. It's also good to understand and choose the right type of hosting. Do you need a DIY hosting package where you are expected to maintain things or are you looking for something managed. Managed hosting can help lessen the stress of hosting depending on your business needs.
| slatronica0 -
What is internal like structure best for website
Thank Kristina, your article very useful
| dunghv360 -
Href Lang tags in audit
Great thank you. I'm just unsure as to why they're flagging as errors anyway Thank you!
| BeckyKey0