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Category: Vertical SEO: Video, Image, Local

Dive into vertical-specific SEO tactics.


  • Hi Ocelot, Robert has done an exceptional job of pointing out some of the data confusion going on with your business. However, we can only do so much from the public side of things. I would recommend that you start a thread at the Google And Your Business Forum and completely describe all of your conflicting data in hopes of getting a response from a Google Rep or Top Contributor. It sounds to me like you may have hidden duplicates going on that have merged with your + page, but that's just a shot in the dark. Here is the link to the forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/business You have some big work ahead of you getting this untangled. Don't delete anything right now. See if you can get some Google-based guidance first, and be prepared to show them everything.

    | MiriamEllis
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  • Hello, What will you use SEOmoz in you-tube ya use you-tube videos in SEOmoz??? can you please clarify your question. ??

    | SanketPatel
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    | imiJoe
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  • Thank you very much friend. To give me a very helpful link. http://www.visonthenet.com/getting-bad-reviews-removed-1411.html Thanks Again

    | KLLC
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  • Are you talking about the "crawl notices" in your campaign summary? If so, those are just notices letting you know the crawler "saw" them. You can review those notices to be sure your canonical URLs are set up correctly, but other than that you shouldn't need to do anything. Canonical tags are used to cover these duplicate content situations so you don't need to "eliminate" pages. I think you are good. Perhaps someone else can join the discussion for further clarification too. Hope this helps!

    | GeorgeAndrews
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  • Sorry I can't help directly Sara - I have never used them myself. Andy

    | Andy.Drinkwater
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  • Welcome to Q&A, Kristopher. We're so glad to have you here. Sounds like you are making lots of efforts to do the best you can for your business. As Chad says, above, this will take time. Hang in there!

    | MiriamEllis
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  • So how did it go? I'm fighting these battles a lot now. For a lot of my smaller clients the SERP is filled almost entirely with Yellowpages, Superpages, Yelp, {insert random directory} I have managed to make decent progress for one of the tougher local subjects "bail bonding". We're now doing quite well and have #1 spots for most of our targeted words. It was easier than expected.  A couple good links was all it took.

    | Bsalva
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  • Hi Seth, Provided your client has legitimate physical offices and unique local phone numbers at each of the 6 locations, there is nothing spammy about having a unique page on the site for each office and connecting those up with your Google Places/+ profiles. There is no reason to put these on subdomains. This structure is fine: www.lawyers.com/divorce-lawyer-san-francisco The challenge is to create unique, valuable content for each of those pages. If you take a cookie cutter approach, then that does end up looking spammy, but if care is invested in making the content different on each of the pages, this is an excellent enhancement to your ability to rank well for each city. Let's kick some ideas around. Keyword+City A On this page, you've got 400 words of unique text, plus testimonials from 10 local clients in City A Keyword+City B On this page, you've got 600 words of unique text, plus 3 videos Keyword+ City C You take an FAQ approach to this page, giving great answers to the top 20 question clients who are considering divorce want answers to. Keyword+ City D You create an infographic detailing the typical steps in the divorce process, from filing for divorce to being granted divorce. You add text testimonials from 15 clients in city B. Etc...This is just an off-the-top-of-my-head example of planning the content strategy so that each page is offering something different. You will plan this more carefully. What will be the same on each of these pages is a unique opening sales statement (unique for each page) and the complete NAP (name, address, phone number) for each office. Work with the designer to create a cool way to format the opening statement and NAP so that visitors hitting these landing pages know they've just been invited to call the divorce lawyer in city X, before you get on to the other data on the page, such as detailed copywriting, videos, infographics, etc. My advice, basically, is to take the most creative possible approach to these client scenarios. Educate the client that the more he invests in these city landing page (in terms of creativity, time and funding) the better his chances of dominating in the SERPs. Hope this helps!

    | MiriamEllis
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  • I recommend you read chapter 7 http://www.seomoz.org/beginners-guide-to-seo Are those 21 micro sites selling the same things? I rank for many highly competitive keywords and to tell you the truth, I haven't built any links in 6 months! Create GREAT content and people will naturally link to you and give you Facebook likes.

    | Francisco_Meza
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  • Hi Milosz, thanks very much for your reply.  I suspected the testimonial pages too. I have found a canonical meta field in my CMS, so I've added a canonical url in the header for all the testimonials for just one product to see how that works. Hopefully the canonical meta data will be somewhat equivalent you the robots suggestion. I could look at the robots file if recommended. For the testimonials to which I've added a canonical url (the product page), I have also taken those testimonials out of the sitemap. I now wonder if I should meta noindex them too? What I don't want to do is stop google visiting the testimonial pages until they have crawled the new canonical meta tag, and I don't know how a noindex would affect that.

    | Brocberry
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  • Google calls these photos Google Business Photos. You can obviously take regular pictures of your business and upload them but according to Google, you have hire a Google Trusted Photographer to take the shots according to Google's standards and then upload them : What will the Trusted Photographer do that I can't do myself? Trusted Photographers are trained to take high quality photos of building interiors, accommodating for common challenges such as low lighting and tight spaces. The photographers are also certified to take pictures using fisheye lenses and rotating camera turrets (mounted on tripods) that, once uploaded to Google’s processing pipelines by photographers, will be transformed into 360-degree panoramic imagery and a walk through of your business. Once photographers upload the pictures from their cameras, Google’s processing pipelines use sophisticated image stitching, HDR, image matching and other technologies to produce these panoramic walkthroughs. You can read more about it here: http://maps.google.com/intl/en/help/maps/businessphotos/faq.html#q1

    | BrianJGomez
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  • Have you created a YouTube channel for your group of videos? I'd definitely suggest that. Here's a great video from the folks over at REELSEO, http://www.reelseo.com/build-brand-youtube-channel/  They are awesome with their advice about video SEO. Also check out blog posts on Video SEO by Paddy Moogan and Phil Nottingham (I think if you Google their names with "video SEO" you'll find them right away). Hope that helps!

    | danatanseo
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