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To Ben's point, it's not just sanity you'll be saving.  You'll be saving your site from multiple pages cannibalizing each others ranking strength.  It's much healthier to group them together as long as each individual topic is truly very near identical to others.

Thank you for the response -- I know this is rather quirky, but my bosses want to track the top 20 results (in addition to all the other information I can give them from SEOmoz); do you know of a tool that is available that can output the top 20 results for a given keyword and track sites performance within that top 20 over the course of a week/month/year?

Michael, I would be interested to understand this question in a different way.  While you may optimise a page for say one or two keywords from an SEO point of view, how might that vary (if at all) for an SEM campaign.  In many cases the same page (especially a product page) will be used for SEO and SEM so I would be interested to extend your question and say in addition how many keywords should you optimise for an SEM campaign and then for a combined SEM and SEO campaign as well as just the SEO campaign?  Is there any real difference?

I appreciate your help. I saw the SEOmoz article this morning, thought it was appropriate Andy

Hello This is a method that John Doherty uses who works for distilled http://www.johnfdoherty.com/minimum-viable-keyword-research/

It depends. Are the people that are finding your site for the other terms converting into sales?

Hi there Russ Thanks so much for your reply, you've given me lots of food for thought. You're right, we definitely need to think about how to improve the site design and the UX. It does look very jaded in comparison to some of our larger competitors. We've recently done some KW research and have identified several new phrases we want to optimise now, which will shift the balance away from the two you highlighted. We're still looking into the best way to link build for these without relying on paid links as we have in the past. I think I'll look for some inspiration from our competitors' link profiles. I've also joined buzzstream today which I think may help. Thanks once again for taking the time to reply - you've done your good deed for the day! Sue

Hi Nakul, I agree that broad match can help you with keyword discovery, but the Adwords tool will also give you other suggestions when you search just with exact match. And It's important to know what you're looking at - with excel downloads, people sometimes get a bit mixed up at the source and nature of the data. For KW discovery, there are lots of other great resources -  I'd start with the engines themselves, with the related searches, with tools that mash up that data, like soovle or ubersuggest, and then branch out from there.

I didn't found for google but I think AOL have something like this - http://hotsearch.aol.co.uk/ ... hope this helps.

Here is the penguin: http://www.seo-stories.com/post/21985421183/google-called-the-25th-april-2012-ranking-update

Yes, they have back links.

No problems I tend to use Google's Keyword Tool to find keywords I'm interested in, and then I just use Market Samurai to check the competition. But keep in mind that a lot of SEOmoz tools would probably do the same job a lot better - like their Keyword Difficulty Tool, Open Site Explorer etc. I just haven't had as much time to play around with those yet   I still like to use both however, because Market Samurai pulls their data from Majestic SEO, which is a larger index than Linkscape. So if you look at both you should get a pretty good picture of where you're at.

I do..........here are the best tools for you to use...... semrush.com has a solid tool that looks at competitors data. marketsamurai.com is solid. requires sign up. wordtracker.comis solid from wordstreema. requires sign up. keywordcountry.com requires some dough. googleinsights.com is good for keyword forecasting. free. opensiteexplorer.com from seomoz is solid if you want look at one keyword and competitive info. ubersuggest.org is solid keywordspy.com is solid Each tool does the same basic things but each one has several advantages..........some of them allow free rails so you can get some value before you pay. If you have the dough, then word stream.com is s solid solution. $300-500 a month but it is probably one of the best enterprise low cost solutions.

Sounds good! You have been very helpful Matt. I am assuming then that if I wanted to target a few other related keywords I could link from this new page to the these other pages. So for example in "Our Database Developers" page I could link to "Our MS Access Programmers" for more specific content? Or do you think just having one page (i.e. Our Database Developers) with a sub-section will suffice? Last question I promise! Using your approach you changed the keyword to plural. I read somewhere that it was not recommended to do that since most people search for singular keywords. Also, according to Google there are more results for the singular keywords. What are your thoughts on that? Am I going not going to rank for the singular term then? Again thanks a lot! Your insight is very helpful.

No problem at all. Happened to me more than once. Good luck!

Hi, thanks I really appreciate your answer. I think now I have a lot of work to do. Best Regards. S.H

They are just looking to find someone who is a sucker. Hold to your pricing and eventually they will crack. But at the end of the day something is worth what someone will pay. So it could be valued at that if they are able to find someone who is dumb. So it really boils down to, is it worth it for branding? If not, don't get emotionally attached and move on to another domain.

I don’t think that adding quickly to a search term will make a much of a difference! I believe if you write your content wisely and build some good links, chances are that you will rank for both! In my opinion these are long tail keywords with Medium level of competition so if you will be good with content then chances are they you will win the half battle rest of the half battle is link building! But by hook or crook you have to choose any 1 keyword that will be without quickly for one good reason! -          Adding or including will not completely change the audience of the public and if you target the term without ‘quickly’, chances are that you will be able to make their mind and encourage them to think about selling quickly! The way I think over the complete idea!

I am looking at both.