Category: On-Page / Site Optimization
Explore on-page optimization and its role in a larger SEO strategy.
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What to do about pages I have deleted?
I agree with Thomas and Anthony, the best solution would be to move to a hosting provider that can give you the functionality you need. I'm not crazy about using meta refresh tags for anything, but Anthony's solution of using rel=canonical with the meta refresh would be an easier workaround than either redirecting through DNS or changing hosting providers. Specifically regarding your singagrams/singing telagrams page: I would not recommend creating a second page about the same content just to target variations of a keyword. That would be a pretty classic example of doorway pages, which Google has said they will be cracking down on. Instead, work to build the topical authority of the existing page for both singagrams and singing telegrams.
| RuthBurrReedy0 -
Business Name is Meta Description
Hi Swendt, Personally I would stick to what fits your overall branding strategy best. this means I wouldn't change anything about how your business name is displayed just because it's in the meta description. A few things I would consider when making this decision: 1. Is your business name merged or separated in your logo? 2. If your a existing brand, do people search for your brandname merged or separated? This gives you more insight in your customers perspective. (you can check this through Google Keyword Planner in Adwords) 3. If your business name tells potential customers something about what you do I would definitly consider readability aswell. If your business name contains two worlds I would, in most cases, separate them. Also, I'm not a huge fan of TM aswell, but I'm from Europe so I'm not sure if it's more common in other parts of the world. Good Luck!
| Bob_van_Biezen0 -
How do you think metatag author will change with google uncoupling them. Will they still affect bing?
I don't know what the futur will bring, the authorship could still do a job you need to care about. Maybe Authorship will never be a rankingfactor, but that may not be necessary. Maybe it was never a plan - who knows. I think you can read that article written by Eric Enge on searchengineland.com/authorship-dead-long-live-authorship
| paints-n-design0 -
Best way to upload products to Magento?
I looked at Magneto many years ago and I think it was one that was kind of spun off of oscommerce. If that is true there is a plug-in called easy populate that lets you do just as Monica suggested. Even if not Magneto is so widely used now there has to be a plugin for it. Easy populate allowed you to download or upload files via CSV files which can be easily made in Excel or OpenOffice. Hope it helps, Don
| donford0 -
Using keywords in my URL: Doing a redirect to /keyword
I agree with Ryan. The one thing to consider is whether redirects will help or hurt your site. Even websites that are appropriately redirected lose some link equity in the process. See Matt Cutts' video here which says that roughly 10-15% of PageRank is lost through redirects and outgoing links. Therefore, if the site has existed using the format domain.com/post-name for a long time and attracted links to those URLs, then the small benefit you get from redirecting to domain.com/keyword/post-name may be outweighed by the natural loss of link equity.
| Mark_Ginsberg0 -
.co.uk ranking in serps and .com ranking on local
A bit late but just for the record. You have a rewrite rule in place not a redirect. You need something like: RewriteRule ^(.*)$ http://www.yoursite.com/$1 [L,R=301]
| MickEdwards0 -
Is a mobile domain necessary?
You can do either option for the sitemap file. Kate Morris has a nice post around using multiple sitemaps here: http://moz.com/blog/multiple-xml-sitemaps-increased-indexation-and-traffic but it's mostly a question of site size. Congrats on getting your mobile site up and running!
| RyanPurkey0 -
H1 question
Hi Gorge, I am sharing excerpt from recently published article (26 feb 15) on seroundtable.com . "Consistent but not identical.The main thing is for you to test and see what works for your site and your rankings and users." "1. Usability - if title and headline are more or less the same, it's easier for users to identify the page they clicked through to from the result pages as the one they found on the search engine because search engine results use the title as main result element, whereas the element immediately visible on the page is the headline, the title there is invisible as long as users don't know exactly where to look for it. It may therefore irritate users if title and headline differ too much. 2. Keyword prominence - it's obvious that it makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible, which means there will always be only two or three main keywords any given page will be optimized for." To read full article please visit @ https://www.seroundtable.com/google-title-h1-identical-19923.html Thanks
| Alick3000 -
Positioning rethinking regarding triplicate keyword "landing pages"
I think it's appropriate to have your home page target your top traffic/revenue keyword. Since it looks like the "SEO landing page" does go into more detail about the product, rather than simply 301ing or using the canonical tag to point to the homepage, why not retarget the page to focus on a lower-traffic but still important topically-related keyword? That way, you still have a page that you can send users to when they want more information than your home page offers, but you're not cannibalizing your own keyword traffic. I certainly don't see any reason to take down your entire blog, unless there is another reason for doing so besides your concerns about keyword cannibalization. Since your blog category around casas de madera has no unique content and only serves as a category page, you could tag it with if you were really concerned about it outranking your home page, but you are probably fine to leave it as-is. I always recommend noindexing SEM landing pages, so that's what I would do there.
| RuthBurrReedy0 -
Two sites into one
I'd look at which has the most traffic then and which makes them the most money. The primary site will need to cater for the people who would have landed on the secondary site equally as well as if they had landed direct onto the secondary site though.You don't want to put off people who are already happily using the secondary site.
| Houses0 -
Duplicate Meta Tag error
The results of your internal search tool are all fully indexable, which is creating hundreds of variations of very similar pages based on the user's search term and the filtering options they select. Alick300 is correct that dynamically inserting the search term into the title and description tag is a problem - it means that the possibilities for individual pages and title tags being created are pretty much endless. I usually recommend adding the meta tag
| RuthBurrReedy0 -
Over Optimization and how to fix it
There is a new Doorway pages algorithm coming that could potentially catch this kind of optimization out. Unfortunately, until it is released it is difficult to say how severe it will be. You can read more here: http://googlewebmastercentral.blogspot.co.uk/2015/03/an-update-on-doorway-pages.html http://www.blackhatworld.com/blackhat-seo/black-hat-seo/747671-google-going-change-ranking-algorithm-doorway-pages-their-primary-target.html#post7736191 https://www.besthostnews.com/google-updates-doorway-pages-algorithm-march-2014/
| TheWebMastercom0 -
Should I change PDF content?
Hi, You can give PDF links along with content so if any user want to download they can download PDF. e.g Please see at the bottom of below link http://backlinko.com/link-building Thanks
| Alick3000 -
Image File Names for eCommerce?
I agree with Dirk - the names you have suggested would work fine and there is a clear difference between each. Obviously the more descriptive you can be with each file the better - but often easier said than done on eCommerce sites.
| Matt-Williamson0 -
Numerous duplicate destination URLs from within one menu - potential impact for on-page SEO?
Matt Cuts said literally about this that if this is your main concern, you should probably take one step back and see if there are not some more important issues to resolve regarding your SEO strategy like page speed, usability issues, ...etc. Full video here: https://www.youtube.com/watch?v=5AsLWIuNNMU&t=11 According to an (old) study on Moz (http://moz.com/blog/results-of-google-experimentation-only-the-first-anchor-text-counts) - apparently only the first link is counted (in terms of anchor text). Matt Cuts mentioned this in the video as well, but wasn't sure if this was still the case today (last time he checked was 20009). An older question also adresses the same topic (http://moz.com/community/q/is-there-a-seo-penalty-for-multi-links-on-same-page-going-to-same-destination-page) - answers seem to agree that there is no SEO penalty. So to answer your question - I wouldn't really have big concerns about having multiple links to the same page. Must say that based on the description you give, I worry a bit about the usability of this menu. rgds, Dirk
| DirkC0 -
Google's mobile-friendly update. How significant is the impact for us?
Hi Dirk. Thank you so much again for your response. Yes we must get your whole site sorted for our mobile users. But like you say focusing on the landing pages are essential Better get cracking! Thanks again Isaac.
| isaac6630 -
Problem with getting a site to rank at all
Great follow-up Donald. Validates the advice given.
| DonnaDuncan0