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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • Yes, that's a lot of redirects. However, I wouldn't advise removing them just because Google has updated their index. You may still have a lot of backlinks pointing to the old URLs. If you remove the redirects, they'll be broken links. Is it possible to use wildcards to cut down on the number of redirects?

    | LauraSultan
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  • Just to be clear, here we are talking about URLs and not the domain name because when it comes to domain name my personal advice is not to go fir hyphens as this is not a common practice plus its usually a practice of spammers to use shady domain names. As far as URLs are concern it’s a wonderful idea as Lina said they are better than underscores. Hope this helps!

    | MoosaHemani
    0

  • Do you have internal links that use the .net address? That would make Google try to find them...

    | Linda-Vassily
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  • Option A. I wont even worry about it after that. Your time is more important so putting it to work for the other more important parts of your SEO campaign is better. I would worry about/focus on the content of that category page instead.

    | DennisSeymour
    1

  • Good Morning! I have been in a similar situation and I found two different videos which helped me out in my decision making process. This is Matt Cutts on keywords in domain names https://www.youtube.com/watch?v=rAWFv43qubI This is Matt Cutts on keywords in URL paths https://www.youtube.com/watch?v=971qGsTPs8M What I ended up doing was making a short list of "static" pages of content that wasn't going to change much. Think of these as my services. So for example www.domainname.co.uk/asbestosis-diagnosis www.domainname.co.uk/asbestosis-treatment or www.domainname.co.uk/asbestosis/diagnosis www.domainname.co.uk/asbestosis/treatment Then from there in our blog section, I started making the more specific, long tail keyword URLS. www.domainname.co.uk/how-to-diagnose-asbestosis www.domainname.co.uk/how-to-treat-asbestosis In the long run, I don't believe it will negatively impact you repeating keywords. Although I may be wrong. My personal thoughts are that Google is getting closer and closer to searching things like a human would. So I try and view my URL path like a filing system. If I can understand it, and it makes sense to Google, then it's going to end up safe. The last thing you want to do is make a system that is overly redundant and/or spammy, although again i'm not entirely sure if this would qualify as a spam URL path. Hope this helps!

    | HashtagHustler
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  • You really shouldn't be creating duplicate content of any kind for multiple clients. Even on different domains for businesses in different countries, this is not the best SEO strategy for you or the businesses. Work hard to create valuable, unique content ideas that the customer of the business may actually want to read, digest, and share. If there's really no content for the business or industry, don't have a blog. Find other ways to include great content on the main pages to ensure there's robust, strong content for users to see and search engines to crawl and index appropriately.

    | BradyDCallahan
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  • Hello Ted, yes they can hurt your site in a number of ways. Site owners tend to make these links anchor text rich, so if you've got a link in your footer saying 'Blue Widgets' then effectively you may have 30+ anchor text links from your own site. And yes, anchor text backlink ratios are calculated with the inclusion of internal links from your own site. As you also mentioned, these footer links are draining the juice out of your main contextual links within in your main page's copy. Effectively, those nice internal silo links you send to your inner pages are being watered down by all of your dofollow footer links. So do I make all of my footer and menu links no-follow then? And there's the problem. You won't find definitive answers on this because it's grey hat. Google will tell you that nofollow links are links that you don't want to vouch for. So are you going to send a signal to Google that tells them you don't trust internal links on your own site because you added the nofollow attribute to them? And yes, whether the link is nofollow or not, it's still included in your overall anchor text ratios. Now we move into PR sculpting. Google will tell you not to do that, and that PR sculpting doesn't work anyway. Is that because it still works very well indeed? Why are there so many authoritative sites that still use the nofollow attribute on some of their internal links? Don't they trust these internal links, or are they channeling link juice to the pages they want it diverted to. If the rest of your link profile was pretty clean, and all of your offsite SEO was above board, then I think you'd be pretty unlucky to get a penalty from internal links coming from the footer of your own site. One of my sites is ranking top three for many medium to semi-hard keywords that uses PR sculpting. Every single menu and footer link is nofollow. So the homepage has about 30 nofollow internal links on it, and only two contextual links in the main copy that link to the other inner pages that I wanted to rank. That site has remained top 3 for over 1.5 years now without a hitch. This definitely isn't conclusive evidence by any means. The site itself is very strong and has great content too, but it seems as though all of the nofollow links haven't affected it negatively. And the inner pages that I sent all of the juice to are ranking #1 too. In my opinion PR sculpting does work but I also think it's dicey. In your situation, I would maybe just dial down the exact match anchor text and change them to partial match links. Google do devalue your internal footer links to a certain degree but there's no black and white answer. If your site is big, then your generating 100's of anchor text links, and although they're devalued, it's still a bit dicey.

    | Dezzign
    0

  • Start using the DFP ad server and target the ads geographically. When someone in your service area lands on the page, do not show the ads or show a house ad. When someone outside of your service area arrives, then show them the ads.  Adsense will target by contextual relevance, geographic area, behavior, remarketing, etc to give those people valuable ads. Sell that ad space by geographic area to people in your industry who serve other areas.

    | EGOL
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  • HI, What Erica said is correct.  You can use 3rd party services to help you with changing contents, links, images and etc. on the website based on many factors such as location, browser, technology and even behavior on the site.  You can use Adobe, Qubit, Monetate and many many other services in this area. Feel free to message me for more detail as I'm currently using one of these services. Thank you!

    | TommyTan
    0

  • Thanks for the responses guys! I appreciate your help. As for the duplicate testimonial LindaLV, I agree with you completely. But as there are over 100 employee profiles with customer testimonials on chances are slim that anyone would notice. I know its best practice to have them different anyway but my employers would rather it just went up than taking the time to bother their client or re-write it themselves they wouldnt care much for best practice, user experience etc.

    | Brabian
    0

  • Ryan is absolutely right, Enhanced Link Attribution doesn't come even close to creating a problem for your SEO. It won't generate any URLs so you techie might be confusing this with another feature/ tool.

    | Martijn_Scheijbeler
    0

  • One of the things I would start with is getting proof that your home page performance sucks. I am assuming you have analytics for your site, so go ouut and download the Google page analytics tool: http://chrome.google.com/webstore/detail/page-analytics-by-google/fnbdnhhicmebfgdgglcdacdapkcihcoh?hl=en This will let you see a live view of how users interact with your site. As it has already been stated, if you describe your homepage as a word document you probably have some issues. Even if you get good traffic, I would bet your conversion rates are taking a hit. For the content, as long as other souces backlinking to you can support a content reduction I would go for it. (meaning if you have a good backlink profile, reducing your page content will most likely not cause any problems) Do some searches and see what shows up when you rank. Where is Google (and others) pulling content from? The page? The meta data? Once you see what they like, you can begin to weed out what they don't without as many risks.

    | David-Kley
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  • This is correct. You have consolidated both versions of the domain. No need to worry.

    | TheeDigital
    0

  • Quick check on your site few things you could do. 1 Copyright 2013 this tells me maybe your not updated since your site started try 2013 - 2015 2 What is the main part of your site giving coupons maybe try putting coupons instead  of home 3 Category pages put some icons in i would imagine it would convert better rather than a long list of words. 4 if i was to use your page and i had a problem how would i contact you, you could try adding a contact page. 5 respond to people who rate you found this pretty easy "Their coupon was fake, I tried to use the coupon from the website www.coupon4share.com. I got the coupon, which offered 70% discount in Amazon store. I tried to use it, but some error occurred all the time. I entered the code, which was mentioned on the coupon, but the website showed that it was fault. I tried to get any info from the moderators of this website, but of course they kept silence. " 6 get some nice reviews of your site so people trust your site. There is a few suggestions hope this helps you.

    | kbos2hm
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  • If you are using a plugin such as Yoast- you can ask to no-follow and de-index tags and category pages that would cause this duplicate content issue. This way only your blog post url will be indexed but users on the site can still access the tag links.

    | Red_Spot_Interactive
    1

  • You'll have more content on the page if it's not gated, but it's really difficult to say one way or the other at this point when comparing the non-gated page versus the gated one. Testing between both types, non-gated would give you a good idea via Analytics.

    | RyanPurkey
    0

  • It could be that your home page will continue to rank for that keyword (since it is very low competition) if the keyword remains relatively prominent on the page and the meta data. If this is not the case or not what you want, then yes I would create a new page with appropriate content and link to it from the home page.

    | Linda-Vassily
    1

  • Hi, We have a 'Why Choose us' section on most pages of one of our websites, and it hasn't affected our SEO in the slightest. It helps inform people as to why they should choose our company as opposed to the competition. I don't believe it's 'garbage' - SO LONG as it's well executed. It drives conversion for us, so I think it's worth having. I don't think it's worth having if there is nothing to differentiate yourself (or your client) but that's a different topic. As far as SEO goes, it does no harm - so long as the rest of the content on the page is unique and useful. Good luck, whatever you choose to do. Amelia

    | CommT
    0

  • Lynn, Thanks so much for the response, I really appreciate you taking the time! Tim

    | TimLlew
    0

  • Google has not updated their pagerank since December 2013. It is an outdated metric and you should not be worrying about it. The url was changed so the new url has no pagerank and never will, but it doesn't make the page any less strong.

    | TheeDigital
    0