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Hello Vlad, You are using the tool correctly - as Mat said, this is what the tool is for. There seems to be something of a consensus that removing an entire link profile (due to extended poor linking processes) is a red flag and might be negatively assessed. That being said, if you are removing a couple bad pages from your profile in order to provide a better experience (or as a response to negative SEO), this is in line with "best practices" and will not be penalized. If you have already gone to the trouble of nofollow-ing them, you should also have them removed as they might hurt you in the future if they are not addressed. Of course, you could stick with the nofollow for now and see if it impacts your rankings negatively - if so, move to the removal. If not, there's no risk in doing nothing. Cheers! Rob

No problem Bradley! The redirects will pass authority but not 100% of it. I wouldn't worry too much about it honestly. Here is a post on the topic, its a bit old (2012) but hopefully it helps explain in more detail. http://moz.com/community/q/how-much-juice-do-you-lose-in-a-301-redirect Cheers!

Thank you, much appreciated

This brought up another question. should the review page (which now has a canonical to the item page) be Index,follow?

Thanks Erica, I have seen the Moz recommended list. As you suggested, maintaining the old URL and creating a recommendation link will be a better idea than 301 redirect.

In addition to what have already been said, I would consider adding rich snippets such as schema.org/author http://moz.com/blog/a-visual-guide-to-rich-snippets

I would start with keyword research and come up with a large bank of alternatives for the "dog training" keyword. Look for synonyms, alternate word endings (train, trained, trainer), and co-occurrence terms. Then rewrite the content with these to be far more natural. It may require some heavy rewriting, depending on how bad it is. Definitely get rid of the over-optimized footer links. If you do all of this, you shouldn't have to worry about the banner in the header. Header content is often the same across an entire site. The hard part may be explaining to your client that on-page optimization isn't so much about exact-match keywords as it is about topical authority.

Hi! Hreflang (plus geotargeting domain to US and /es subfolder to Mexico on Google Webmaster Tools > Settings), will make that your US based users will see the US targeting URLs in Google.com, and the Mexican will see the ones targeting them in Google.com.mx. Regarding the content that will not be translated in Spanish, but still published in the /es subfolder, yes, you will have to canonicalize the duplicated content under /es toward its corresponding "American" URL. Hreflang, in fact, is not meant to solve duplicated content issues, just visualization in SERPs. For that reason, as Google itself finally explained, the rel="canonical" must be used. Said that, don't worry! Even if the canonical is implemented, the hreflang will still making Google to show the /es URL of the not translated pages. On the other hand, though, it is not wise to not localize everything in Spanish, also because - let's be honest - who in Mexico is using English for searching in Google.com.mx? P.S.: I was rereading your question before clicking "Post Response", and now I have a doubt. When you write: Would hreflang, besides showing the matching language version in the SERP´s,  restrain my site translated content (wich is pretty much the same) from being penalized fro duplicated content? Do you mean: "The content is translated but - well - it's the same as the English". If that is the case (but I don't think this interpretation is correct), then you don't have to implement any canonical (if not for others reasons), because the content is the "same", but in another languages, hence different.

Hi Ryan, Thanks about this Sir. So much help. Will also review the link you've provided me. Cheers, David

Hi Chris, Just read screaming frog is good for 500 urls and then you have to pay, I thought it was too good to be true! David.

Thank you Jarno Nijzing, You are right. We have started working on UI now.

Hi Lorne - Welcome to the Moz community! It's great to see you questioning your IA and usability, it is a continual process and there is always improvement to be made. I like to consider the following: My main navigation should include all highly relevant, top level links. These are usually links to categories and very important pages. Your current nav structure does not include very many links, so I'm not seeing much of a need to adjust it as it stands. I consider my Footer Navigation to be a secondary navigation. Google does discount links in the footer, they understand that this area is mainly used for supplemental links to pages like contact and company information. If a page/section of your website needs to be within 1 click of the homepage, but not necessarily a core part of your service, then it is a good link to put in the Footer. For example, Moz puts its Affiliate Program links in the footer - it's not a section that deserves much exposure, but should be within 1 click for the user. I think you could clean up the language of your nav a little bit - what exactly are 'Other Quotes?' I think it is quotes that can't be instantly generated, but maybe other text is more appropriate. 'Humour' also isn't self-explanatory and I suggest considering a different label for that menu item. Finally, I always like to see the use of Semantic HTML and the<nav. tag="" whenever="" possible,="" that="" helps="" search="" engines="" and="" certain="" readers="" understand="" ia="" better.<="" p=""></nav.>

Are you using Canonical tags on any of these pages? If you aren't, you should, it will help the duplicate content issue somewhat. If 1 product has 2 different URLs then it is technically 2 pages to the search engine. Canonical tags will help get rid of those errors as well. If the content is copy and pasted it is duplicate content. If the content is thin then the html coding that is probably very similar on both pages is what the bots consider duplicate content because it is the only content. Your text to html ratio should be much greater. The engines don't need copy to be 100% identical in order to classify it as duplicate content. Those errors are important because it is telling you that the engines don't see those pages as relevant because they aren't uniquely valuable to the searchers.

I would definitely fix them. The meta data is important to your site. It tells searchers and engines what your pages are about and leads to how relevant they are compared to your competition.

Which is why we never use 'other sites' code snippets but write our own for clients....

Short answer - Yes slightly less short answer -  just like most people add www. and none www. to webmasters its good to do the same for secure sites while not essential its good to make sure you've got all bases covered also means you don't miss any communications from Google that may come through that site. Let me know if you want more info and ill do my best to get it to you.

I'm getting a sense that you may be suffering from a duplicate-content issue. But first, let me explain. Duplicate content is not exactly a "penalty" (most of the time). Here's what usually happens: Google sees that two pages of your website are essentially the same, and the search engine does not want to have redundant search results. So, it will usually make a decision to include one of the two in search results (and not the other). I have to ask: Why do you essentially have two home pages? Is it only to attempt to have the home page rank for two different sets of keywords? If so, then I'm guessing that your two home pages are essentially the same except for some minor keyword variations. It's likely that Google changed its mind (for whatever reason) on which to include and which to ignore. I'd keep the example.com page as the main home page and 301 (permanent) redirect example.com/index/ to that page. The next time that Google indexes your website, it should see the change and then the SERP should reflect the change shortly thereafter.

Hi, I did a quick crawl of your site with Screamingfrog - basic site structure seems to be ok - most of the pages are within 1/2 clicks from the homepage. The url's are pretty long - but that is not necessarily a sign that they are far from the root. I noticed that you are using a lot of (very) heayv images on the site and that these images are pushing the content to the bottom, invisible without scrolling. Example http://www.radianceofpalmbeach.com/wp-content/uploads/2014/04/fattransfertobutt2.jpg -> 1.150 KB for one image. This has an impact on the loadtime of your pages - see: http://www.webpagetest.org/result/150110_FW_KEY/1/details/ . Some of the images are put on the non-www version, so needing an additional redirect. If I look at your page titles, H1, meta descriptions - it seems that they are very specific, but not really answering the questions a potential user of this site may have. Example http://www.radianceofpalmbeach.com/services/non-invasive-treatments/skin-rejuvenation/matrix-ir-laser-treatment/ => page title: Matrix IR Laser Treatment - New Radiance Palm Beach H1: Matrix IR - Metadescription: Matrix is an amazing wrinkle reduction procedure that uses ...etc -> few people will be looking for Matrix, so probably you need to do some keyword research and see what are the keywords which by your target audience. Language used on the different pages is very commercial and not very informative.While most of the images are quite good in terms of quality, the images of staff are not sharp, and certainly do not look professional (example http://www.radianceofpalmbeach.com/about-new-radiance/neil-c-goodman/- the profile picture looks like a scan from a picture taken in the 80ties) Dirk

I did some digging on Moz and found some resources that might help! A recent extensive case study on recovering from a penalty Ultimate Guide to Google Penalty Removal 6 Ways to Recover From Bad Links How to Check Which Links Can Harm Your Site's Rankings Secrets of Google's Disavow Tool Link Audit Guide for Link Removal Hopefully this will help!

You have a inside the but not thethat it is closing. That is just to start. The rest of that code needs cleanup and is mostly unnecessary--you wouldn't need two spans; the letter-spacing has no value, etc. What is best is to properly define the h1 in the CSS and then use Your Page Title . If you need to modify the h1 (maybe it is defined for a group of pages and on this particular page you want something a little different), do it as simply as possible. (The span attributes in your example probably would not do anything, assuming a white background, though that depends on how the class google-mixed, is defined...)