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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • Without looking too deep into it, the authority is most likely coming from the domain level, not the subdomain. So the majority of the authority would only be passed if your particular page was linked to from their domain. If they can link to/301 redirect to your new domain, that would pass most of the authority.

    | OlegKorneitchouk
    0

  • Thanks for sharing the interesting info Evan ! Have a great weekend ! All Best Dan

    | Dan-Lawrence
    0

  • I would advice to put everything on one page. (This is also great for a broad keyword) Then have short descriptions in there the a link to a specific page for each service. (Specific targeted keywords)

    | DennisSeymour
    0

  • I agree and I disagree. I know in this case it could be considered "low priority" but in all reality, this is the snippet you want showing when someone searches for your keyword, so it really should be optimized with the rest of the meta data, all at one time. Changing bits and pieces isn't the most efficient way to get it done. It is more likely to see a change in rankings when the on page optimization is all completed correctly at one time. Use the on page grader tool here to double check each page individually. It will give you a list of the things you need to change to best optimize a page for a particular key term.

    | MonicaOConnor
    0

  • I know this is like beating a dead horse, but thought I would link to Search Metric's 2014 ranking factors study. What is missing in what they see as factors that increase rank is ALT tags on images. You can see the infographic below, you can also download the 80+ page report which I would highly recommend http://www.searchmetrics.com/wp-content/uploads/infographic-seo-ranking-factors-2014.jpg ~Cheers

    | Shawn_Huber
    0

  • Thanks for your response Brady. Currently I do have self referencing canonical tags applied. Sounds as if I am alright leaving the default to index, follow, and using WMT to monitor what is being indexed. Thanks again Brady!

    | BretDarby
    0

  • As an FYI for anyone else reading this as well as your future knowledge - the Broken Link Finder may take a day or two to catalog your whole site based on how many pages, how many links in your theme, etc.  So while it may have missed it today, I would bet that after 2-3 days it finds every broken link. I've never found one it missed, especially with the above issue (no http).

    | MattAntonino
    0

  • They have every one of my competitors included who cover the same content we do. So that should not be an issue. I do have a news sitemap as well

    | Atomicx
    0

  • For more competitive keywords it's quite hard to rank with forum posts. I am running some quite successful forums and all the traffic I get is from long tail keyword searches. Basically, you have to do the same optimizing as for other websites. Are you talking about a specific forum post or forum posts in general?

    | grobro
    1

  • Hey Wayne! The WB Friday you're referencing isn't ringing an immediate bell with me, but as to your question, what RangeMarketing has mentioned would be standard Local SEO advice. Provided your location landing pages are of high quality (not thin or duplicative) and feature all of the info the customer needs to understand your services and contact you, then yes, it is considered a best practice to use these URLs in your citation building. Additionally, these types of landing page URLs for your various physical locations may help reduce the risk of Google merging your listings on their end, because the URL is one of the signals differentiating the various locations. Hope this helps!

    | MiriamEllis
    0

  • Definitely will follow up with this.  Thanks!

    | dkeipper
    0

  • As long as you submit the URL to your sitemap there it will pick up any changes.

    | Martijn_Scheijbeler
    0

  • I think that your "hub" pages can be category pages and more. Imagine a hub page for widgets with.... "how to do it" articles down the left column, "widget reviews" down the center column, and tips on "how to enjoy widgets" down the right column. These could look like your sample page or look like the homepage of Slate.com... or any other news site's homepage or category pages if you have enough content.

    | EGOL
    1

  • Thank you Ray-pp, This is very helpful.

    | BretDarby
    1

  • Hi Kevin Looks like you have some great answers here. I'll just add my 2 cents as well: Not doing it wrong at all. Google will consider it the same site for sure if it's all under sub-folders and not sub-domains. They will even consider sub-domains "one site" so long as you have consistent design, navigation, UX etc. This would count as an internal link.

    | evolvingSEO
    0

  • Given they were tags and not something more powerful like an , I'm not sure how detrimental it would've been, however, I think your SEO agency is right to change the HTML element to something else. How the tags were being used was outside their initial design (page hierarchy and design), as davebuts pointed out above.

    | BradyDCallahan
    0

  • A link is like an editorial vote from one website to another. If you can vouch for the quality of the site you are linking to, don't hesitate to place the link, provided it is relevant and useful to your visitors (and not just there for some kind of reciprocal link agreement for SEO = Bad). On the flip side, blogs and forums that encourage user contributions often add the "nofollow" attribute to links by default, because you, the webmaster, may not be able to vouch for the quality of the sites your readers are linking to in a comments section, and the links are possibly being placed as part of a link scheme for SEO. So, in short, If you are placing a link on a web page or article because you think the site provides useful information that enhances your content = Good, go for it! If you or a visitor places a link for the sole purpose of ranking improvement for a particular keyword = Proceed with caution.

    | BBEXNinja
    0

  • Then the answer is no, do not worry about keyword/content optimizing pages that you do not want ranking.

    | Hutch42
    0

  • Yes, good point. Thanks for the advice.

    | PurpleGriffon
    0

  • Hi I would install it on part of your site so example.com/blog if possible, if you have to put it on a sub domain that is not as good, but still better than trying to embed (i.e. blog.example.com). We use wordpress and is very easy to use, never used blogger so don't know what can and cant be done, but we was about to install wordpress on our server. Hope this is helpful. Thanks Andy

    | Andy-Halliday
    0