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Google likes speed! But users like speed as well! But google only punishes those who are among the slowest in their category. So you should focus on the experience of your users. Using different tools to optimize your code. Although it is google's speed tool, it is certainly not the holy grail of testing or a ranking full blown ranking factor at this time. The article you refer to is inspiring.. but written within a context. Companies that spend time and money on SEO optimization will eventualy spend time and money on speed metrics. thus the best companies com up high in google

Hi There It's tough to give specifics without seeing the exact page and site. But in general, this is something I have seen sometimes. It's possible Google re-ranked the newer page highly to test for user metrics like click-through-rate, dwell time and "pogosticking" - maybe the user metrics didn't go so well so they dropped it back down. Here's the question too - it's important to note that if Google actually crawled and re-cached the page with the new design when re-ranking. I would recommend always checking the cache date so you can tie the ranking timing to which version of the page they are ranking. Also, another thought - when you updated the page, did you give it a social push and/or did it get lots of traffic from other sources too? Sometimes I've seen Google rank a page higher while it's getting social attention and then drop it back down after the social attention goes away.

Hello Anirbon, You never want to show Google one thing in the code, and show everyone else something different. That is the very definition of cloaking. Have you looked into using JASON-LD instead of Schema markup? Built Visible has a great article on micro data that includes a section about JSON-LD, which allows you to mark up code in a script instead of wrapping the HTML.

Hi Dirk, Thanks for letting me know I will post a new one to see if someone can help me out! Best, Joost

It's indeed a paid option. I think it’s the most important that the server is responding correctly at the moment and you find out what caused the errors. If you check any pages with a 503 status manually, do they respond? A other option is to check the server logs if you can find out anything there or call your hosting provider and ask them why the server is giving 503 errors. If you didn’t cause the problems it’s important to know what did since they may come back and cause your website to stop working correctly again. Webmaster tools will only give you an overview of what Google finds at the moment they visit your website. So it might not give you the most accurate answer to what caused the problem.

Hi Jonathan, I totally recognize your situation. Although I don’t really check the keyword amounts of the competition I do write articles and find myself using the keyword a LOT. This while I don’t really think about “using” it while I write the articles. I these cases I CRL + F and search for the keyword and try to change a few sentences. I normally don’t put more than 5 minutes of work in it and I only change stuff if it’s still understandable for the reader. Unfortunate I don’t have case studies in were this method actually pays off, so would love to see some more about this topic as well!

The answers above remain valid - check this video of Matt Cutts: http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718 - interesting part is at 0:15 - summarising - having multiple links to the same page should be the least of your worries - probably you have more important SEO issues to tackle. rgds, Dirk

Hi there I would consider this duplicate content. What I would do is take the content on the page and make it unique to the location you're trying to service. Every location and user from that location is unique. How can you benefit these users? Why are your offers better? There are a lot of opportunities to create unique content here, I suggest you start! Hope this helps! Good luck!

Great reply from Tom. The other way to see it (more from philosophical nature) - by definition the 'world wide web' is 'The World Wide Web (www, W3) is an information system of interlinked hypertext documents that are accessed via the Internet and built on top of the Domain Name System'. (Wikipedia) If you site only has only incoming links, and no outgoing links - it's like a dead end street (or and end-node) and would be a bit in contradiction of what the www is (was) all about. It would also seem that you are convinced that your site has all the possible answers / solutions for a certain topic and that you are convinced that no other site could be of interest for your visitors. No hard facts or figures to support this theory, just my gut feeling.  If you have a number of good external references that have added value content for your visitors I would certainly link to them. rgds, Dirk

Hi there While an HVAC is an air conditioner, I feel you should have two landing pages - one for HVAC and the other for the genreral air conditioning repair. Reason being - you probably do general air conditioner repair and can build out content that speaks to that content: Here are the type of air conditioners we work on Here are our warranties Here are the work we do Here are the work we don't do Here are our experience Here are some testimonies Schedule an appointment With the HVAC page, you can do product specific content in the same vein: Here are models we work on Here are models we don't work on Here are our warranties Here are brochures for specific HVAC models Here are buying guides etc. With creating product specific pages, with unique content for that product, you are also able to link off from the air conditioner page. So, "Hey, we do air conditioning repair and here is all of our information for that. By the way! If you have a specific model or brand air conditioner, here is a dedicated page for that product." By doing product specific pages, you can also see what brands/models get the most interaction and what products get the most appointment requests for maintenance. This can also help you (if you sell air conditioners) decide your warranties, set up maintenance plans for customers, discounts, and keep in touch with clients for ongoing maintenance. But most importantly - you have dedicated information for brands and products that goes into more detail about the work you do for that product, and why you're the only option for the customer. I am being pretty grandiose here, but I believe having dedicated brand pages helps pick up search for those specific brand repair searches, especially at the local level. EGOL had a great reply to a question earlier this week that helps explain. The more relevant information, the better. Also, make sure your on-site SEO, internal linking, local seo, and information architecture is on point! These are just my thoughts - always great info coming from other Mozzers, too - would love to hear them! Hope this helps! Good luck!

Hi Dylan, As Patrick said, you can use the category mark up in Offer from Schema. Aggregate rating is another one that may be useful as this can be used for a collection of reviews and ratings rather than for individual products. While we're on this topic, I thought I'd link to this excellent guide on microformats which may come in handy as you're working through this for your client: http://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/ Cheers. Paddy

There is a risk, but if the content is relevant its a small one. you could rank better also.

What the problem is with your site I cant say because we don't have the url. But having said that, Why block pages? I find it is very rare that you need to block pages, I remember reading that Google sees blocked resources as a spam signal, that by itself is not a problem but when mixed with other signals can be harmful. so do you really need to block the pages? if you really do, then use meta  noindex, follow. you want the links to be followed so that link juice flows back out of the links to indexed pages. or you will be pouring link juice away via any links pointing to noindex pages

I think I understand. It can definitely be tough to work out the right metrics to evaluate a site's search potential, or even the right metrics to report down the line. To be perfectly honest, I don't think you'll learn much from the numbers you're talking about. There are just so many variables—size of site, marketing strategy, product offering, and specific goals are only a few—that a formula like that can't be universally applicable. Plus, there's the simple fact that in a vacuum a click is pretty much worthless. Who's clicking? Why? Why do you _want _them to? Where are they landing? What did they search for? What are they looking for? This isn't quite so concrete, but start by thinking about what you want to get from your SEO work. Is it just more clicks? Is it more conversions? Is it greater brand visibility? Patrick gave a really, really good list of educational resources that might help you wrap your head around everything, but I'd actually recommend starting with the Beginner's Guide to SEO. For the sake of your question, you may want to focus on Chapter 10, Measuring and Tracking Success. That should give you a good sense of what constitutes "success" from an SEO perspective. I also recommend this checklist for a technical SEO audit, which will give you a much better idea of what kind of work you've got ahead of you. (If it looks kind of screwy, it's because of our recent blog redesign. Working on it!)

I have added an update here: http://moz.com/community/q/reviewing-category-tag-policy-update

I have the same question and issue, I am worry that if I un-install the SEO manager it would erase and change our good rankings Melissa, this post of yours its from 2013 but pls let me know what you did and how it worked for you

Yeah, I have to agree that it's pretty unlikely the URL alone is the thing helping them rank. Since you're a Pro subscriber, I'd suggest using the Keyword Difficulty Tool to run a Full SERP Report on that keyword. That might help you work out what's going on. Cyrus Shepard made a video explaining that report that I think could be useful.

Jamie & Aaron nailed it. Some additional links to consider: sitemap, email (mailto:), address (hyperlink to location), CTA, phone number (tel:) and etc.

Also found this article on Yoast.com: Moving your website to HTTPS He says: 'If you’re a web shop or otherwise transactional website you probably already have SSL for your checkout. If so, moving your entire website to https makes a LOT of sense to me, it’s probably actually easier to maintain and makes sure that you’re doing everything to make sure your SSL traffic (and thus the most important section of your site) is as fast as possible.' Moving to HTTPS is something different than 301 redirecting I suppose? Yoast says: _'All of your internal links should start to use https, not just to pages, but for images, JavaScript, CSS, etc. This means going through your theme with a fine comb and cleaning all of those up. Of course you can have your web server redirect http to https (more on that below), but not having to do the redirect is a lot cheaper.' Thanks again! Joost_

Hey Kathy, Indeed this is a common problem amongst webmasters. In addition to Bob's suggestion to add a Title Tag, I'd also suggest powering up your co's Google+ page. A quick check of your G+ page shows: a) There are no posts with links to your website - this is a missed opportunity, both from an indexation and potential customer funnel perspective. b) Your "about" shows your YouTube only, so I'd add a ton more in your co's description, including links to your 7 x main categories (What's Special About Our Vanilla, Beans, Extract, Paste, Powders, Sugars & Books) and why people should buy from you / the value your brand brings (value proposition) I'd also find ways of getting more followers on your G+ biz account from those currently following Patrician Rain's personal G+ page, as she already has 64 followers (and been viewed 11,665 times). While you're at it, I'd verify your G+ biz page too. Google My Business provide a help page that should help. Re your Twitter and FB pages, they seem to be in good order Another suggestion: I'd add a link to your "Bulk Vanilla Beans" page within your blog post page text, as currently it has none at all, yet the text itself does a great job of answering many well-thought-out questions and also because your Bulk Vanilla Beans page has a link to your blog posts in the 2nd paragraph. Last suggestion: on your YouTube page, add links to both your Twitter and Facebook, therefore creating a matrix of links to help users both find and engage with your brand on social media. Hope all this helps, in addition to Bob's excellent resources and suggestions