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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • Thanks guys for all your answer! It's really awesome !

    | PHDAustralia68
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  • But still it's kinda confusing if Google sees keywords like "digg", "share" etc. as more significant as the actual topic ("coffee"). Also vBulletin is a well known forum software. I checked the vBSEO settings again and here is everything fine as well.

    | netminds
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  • Well there's the rub. Close key words... avoid an audit avoid a tax audit avoid audit all get hits from the rankings data. they bring up different pages as top ranking because different sites and pages rank differently based on the key word optimization. Now I have the experience to know that in the past a good well developed linking structure will overcome this and you actually can rank for several variations by having a good topical silo structure. I am sometimes surprised what my main page ranks for just because a term is on the page! Content dominating the page does get hits. BUT...competition is getting crazy in my industry. Sales companies are ranking and then selling the leads.I'm not just competing with similar businesses anymore. It seems like as long as I can vary the content, and i really can, because I have over 30 years in the business and more experience than anyone i know , so i can write varied content all day long! As for the page, we don't use flash or anything. Had over 100 links on many pages so some changes had to be made. Tell me more about an easier path to trend instead of doing pages for slight variations. Long term phrases don't seem to get many hits in my business. At least I don't think it's worth doing pages for till we knock off the shorter ones we have a chance of ranking for, which includes the three listed above.

    | joemas99
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  • The same thing confused me to begin with when I first started using these tools. I found that this issue would be raised when I checked a newly published post. It turns out that as I use the "recent posts" widget on my sidebar then the tool would see the title text and link as an issue and flag it up. Is it really such an issue? Eventually that post won't be shown in the widget as more posts are published. Based in that do you think it's OK to ignore the issue in this instance?

    | XSMedia
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  • Mike, what type of structure did you end up using for your blog? Do you have any interesting insights to share, either with us here or in a YOUmoz post? Would love to hear them!

    | KeriMorgret
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  • You just need to ensure that there are set pages with relevant keywords for them, and don't cross the keywords with the other pages. There's two SEOmoz articles on it by Rand from ages ago here: http://www.seomoz.org/blog/keyword-selfcannibalization http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization

    | SteveOllington
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  • See today's Whiteboard Friday... Rand talks about cross-domain canonical with examples.

    | EGOL
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  • I agree with Aran, as long as you use the display:none in a legitimate way, Google is unlikely to penaltize you for it. Even if they got as far as manually reviewing your website, they would see you've intended no foul with the display:none.

    | Theo-NL
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  • I prefer the second site but I would be careful about using lots of links in your footer.  It doesn't look good and is seen as a negative by some search engines.

    | DavidLenehan
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  • Hey Supriya, I'm happy to learn that you've found the link I sent you helpful. If it answered your question, do not neglect the Good Answer button! Best regards, Guillaume Voyer.

    | G-Force
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  • Clement, did this answer your question, or do you still need some more help? We'd be happy to help, just drop a note here.

    | KeriMorgret
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  • Great information.  My understanding was always the same as Steve's .....it depends on the ratio of unique vs. duplicate content.  A while back, I had read that this ratio was something like 80/20 (duplicate not to exceed 20%).  However, I think I will make each piece unique for best results.

    | BradBorst
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  • I tried Mike's suggestion (thank you Mike, and Jordan).  It didn't work -- first few times anyway.  Then I took the Suite # out of the address (to change the address, but with only a slight edit) and tried verification again.  Again, only the phone option was offered.  I tried Mike's suggestion again, failed the phone verification and this time -- Google DID come back with the postcard option.  Yahoo! I'm not sure whether the multiple tries is what did the trick or if the address edit did it.  I hope the address edit hasn't made things worse.

    | DenisL
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  • Great answers thanks. In terms of where to link to, is it necessary to divide equally between different pages on the website, or does it help for SEO purposes to have lots of links to one particular page?

    | RobertHill
    1

  • I think that if you have an important, impressive, well-known brand that you can boost your SERP click through rate and conversion rate by including your brand in the title.  However, for a relatively unknown brand like mine there might be more valuable things to include in the limited title tag space. These might include: - free shipping - kick ass price - free ebook - fast delivery - biggest selection - free beer - a couple of extra keywords to pull traffic All  of these can elicit clicks and put the buyer in the mood to do what I want him to do when he gets on my site. I am not out to compete with Microsoft on branding.  I am out to get visitors onto my site and covert them - so I believe that in my situation the title tag space can be more wisely spent.

    | EGOL
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