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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.

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  • Thanks Ryan for the promptness and I guessed as much that there was no real difference. Ya, "flatter" may not have been the best word. Cheers

    | Bragg
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  • Hi Jordi. I am not clear what you mean when you share "the first page appears without any page ranking". Are you referring to PA? If so, ever since I have worked with the SEOmoz toolbar PA does not increase unless you build external links to the page.

    | RyanKent
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  • We used to use a different style URL which just included the docid and catid. At this point we manually entered friendly URL redirects in the CMS. At the beginning of this month we converted to an automatic friendly url system. The url is generated from the article title. Old urls now use the rel="canonical" to direct to the correct page which is always of the format: www.paulfrasercollectibles.com/category/article-title/0000.page I'm not entirely sure if we have the ability to make 301 redirects.

    | PaulFraserCollectibles
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  • @Stephen, Seems like we have different experiences with using tabs. We used it on an ecommerce website and it improved the conversion rate. Now we're still testing other layouts but some usability tests showed us that the tabs are helping people find the information they are looking for very fast. The templates you refer to at unbounce.com aren't product detail pages, they are lead generation or click through pages and they indeed do need a specific design to increase conversions. I do agree with what you say about testing, that's the only way to make descisions based on facts. Testing is continuous process, there are always things to be optimized.

    | jbrabants
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  • As it states on the google link "put the tag in the HTML header of one of your articles," - the post from google implies that it will only be picked up by automated news systems anyway, which work differently from rss and other feed styles. If you currently publish a google news sitemap that is submitted to google news, it would imply that they will only pick up articles with the tag that are in that feed (so if you put the tag on your home page for example - it won't get seen) Google news sitemaps/feeds have a limited lifespan anyway - if you are already publishing one, take a look at it in your webmaster tools account - you should see that there are far fewer urls in the sitemap than actual news pieces you have published (over time) - roughly a months worth of urls at any given time. Given that (and this is guesswork/assumption here!) google limits the number or urls it recognizes in a news feed from a particular source to what would appear to be an average months worth of submissions at any one time - the chances are that google can quickly see if you are exceeding the quota of 7 per week.

    | IPINGlobal54
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  • Hi Ed, You can use the On-page tool to optimize for any keyword term as long as it is loaded into the keyword list in your campaign. By default the On-page tool offers a report card for every keyword already loaded that it finds relevant to your home page. You can create Report cards for individual pages and keywords by digging a little deeper into the tool. To use the tool for specific pages: G****o into the On-page tool and you will see the Summary view. If you look right above the big heading On-page Optimization, there are two blue text links. Choose Report Card. Now you will see a selector which allows you to choose any keyword from your campaign list and enter the URL of any page in the site. Click Grade my On-page Optimization and voila! Roger will fetch your Report Card! Wherever you are in the Pro App, if you need instructions, look for the small blue "Help" link toward the top right (just below the Pro menu bar). The Help page for the On-Page tool is at this link Hope that helps.

    | ShaMenz
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  • Thanks for your extended answer. So in fact if i have a blog online at this moment and I have optimized the homepage of the blog for a targeted keyword and have for e.g. 5 category pages with url structure domain.com/category1 and I will remain the exact url structure and content in my new magento webshop, then there will be a big chance I keep my curreny rankings, is that correct? Thanks in advance!

    | Falcopa
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  • Thanks guys!  Your help is really appreciated.  When I took the site over I thought, "man, 200 pages eating into the home page."  In some respects this is true but your answers have provided me with a couple ways of fixing this.  Fantastic, gotta love MOZ!

    | hawkvt1
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  • If NearlyKeyword.com has a lot of links that do not duplicate the links of Keyword.com then I think that you will increase the linkauthority and domainpopularity of Keyword.com.  I would expect to see a rise in SERPs across the entire site. I would expect the same thing to happen in the opposite direction - if Keyword.com redirects to NearlyKeyword.com...... but I would put my money on Keyword.com as the stronger site to receive the redirect. What percentage?  I don't know. What does a keyword.com bring to me?..... The most powerful thing.  It makes me feel like "the man" in the keyword business and gives me greater mental energy to work on the site. That is a powerful force.

    | EGOL
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  • I don't know the answer for sure, but at first I was wondering what problem utilizing Canadians would make.  

    | MarieHaynes
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  • Hi, 1. It would make the most sense to optimize for the singular and plural forms of a keyword on the same page. For example, if you're targeting the phrases, "green car" and "green cars," you should optimize a single landing page for both terms. Although Google shows different results for plurals, it is still aware that they're variations of the same word. I would not recommend creating separate landing pages for singular/plural of the same word. 2. This is a strategy that most likely will not help you. If your search results pages show excerpts of the content of each page being shown in the results, all the content on those pages will be duplicate content. You don't want to cannibalize the SEO you've done on the actual pages of your site by having Google crawl excerpts of that content as well. Though, there may be a way to pull this off to your benefit if you somehow show unique content on those search results pages. But unless they're long-tails, you're not likely to rank those search result pages above website that are actually optimized for the same keywords.

    | AlexFusman
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  • Silver necklaces...then create content pages opt'ing for other versions of the keyword set.

    | johnshearer
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