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If you wanted to try this approach, the easiest dynamic piece of content you can add to a page is the current date. In my experience adding dynamic content of the nature you are describing would not offer any benefit at all. I believe the above information fully responds to your question as presented. This is where I feel compelled to at least explain a bit further regarding the topic you did not wish to discuss, adding "real" data to the page. I have spoken to people who have said "I read adding a blog to my site would help with my Google rankings. I added a blog and have not seen any benefit at all. Why not?" Whether you are adding a blog, social networking or dynamic content the point is not the physical structure (i.e. blog software, social icons or in your case a piece of data which changes on a page). The focus is the authentic engagement with visitors. For a blog, you are offering users the opportunity to generate fresh content by creating articles and responding to articles with comments. With dynamic content, if you link to "latest news", "latest comments", "twitter feed" and other information which is updated daily, then you are adding a real value for your users and Google will recognize that value. Making a change just for the sake of making a change does not offer any real value, therefore you will not be rewarded with any noticeable benefit.

Google does read and link to anchor text links on a page. A simple example, search Google.com for "Type 1 diabetes". The third result is from Wikipedia. At the bottom of the search result, below the meta description you will see numerous anchor text selections: Classifications, Signs and Symptoms, Cause, Pathophysiology. If you hover over each of those links, you will notice the URL offered is the #anchor link. If you click on the Cause link, for example, you will be taken to the Cause portion of the page, not the top. Additionally Google not only sees the link, but they are clearly capturing the anchor text as well. Normally Google only associates anchor text to the first link for a given page. By using the hashtag, you are able to associate anchor text with multiple links on the same page.

Thanks for the help guys. I think I've got a handle on the problem now.

I'm not even sure if this would work as i'm not sure if we use the same template (HTML) for each of these 8 pages whether that would flag to Google that it is duplicate content ? In many regards there are entire sites which use the same template. The same header, footer, sidebar but the content itself is what's most important. As long as the content itself is unique, then it will be indexed if all other SEO factors are in place. Another thought we had around this was we could offer how to articles for each of the 850 different conversion types - this would be completely unique content and different for each conversion type. Well that can certainly work. It is very labor intensive. My main concern is you would be performing this work for search engines, not for the user experience, and as a result the best outcome would not be achieved. If you were to take this course, I would recommend to start with a few pages, ensure they rank well, then slowly expand the process. The challenge will be scalability. Once your first pages are complete it would become increasingly difficult (if not impossible) to continue to describe the process in a meaningful way which is unique. The #1 ranked site for the term offers a step-by-step guide and images: http://www.rersoft.com/aac-files/convert-aac-to-3g2-audio.html. Images connect very well with readers and offer you an opportunity to provide alt text which you can vary a bit. Before going down that path, what is the best course for users? It seems your home page is a fantastic tool which allows users to convert from any format, to any format. In many respects the entire /convert area of your site seems unnecessary. I get the impression it was created specifically for SEO purposes. My recommendation would be to adjust the main conversion types page a bit: http://www.zamzar.com/conversionTypes.php. Each extension would have it's own page on your site, but without a unique page covering every "from" and "to" possibility. The result of this approach would be a lot fewer pages, but each page would be more usable, more important and earn more links to them. Remember your pages can earn strong relevance with anchor text. A single page title "Converting 3G2 video files" with an anchor text link named "3G2 to AAC" can earn very strong relevance for the phrase even if that exact phrase does not appear on the page. I counted 16 different types of file types which a 3G2 format can be converted to on your site. What if those 16 pages were removed and 301'd to your main 3G2 page: http://www.zamzar.com/fileformats/3g2\. Next, make the 3G2 page a bit more readable and add a link to your converter (home page) at the top. My opinion is this latter approach would be a win for you and your visitors, which in turn can yield the best SEO benefits (i.e. ranking). If you still wish to try the other approach, there is no reason you can't do both. For the 3G2 extension, try one method. Then for the 3GP or another extension, try the other method. See which works best. Remember the method with consolidated category pages requires more link building efforts to be made. But, you save all the time writing those 16 different pages. If you have 2 employees working on this, track the amount of time spent writing and implementing those 16 pages, then spend an equal amount of time on quality link building efforts. Good luck.

The same H1 rule goes for all other headers. Headers are headers, mixing them in with the text content isn't very helpful in a user perspective. A quick tip is to try to add questions to the h2 to keep the text SEO and user friendly. So let's rephrase this into a h2 question: Interested in commercial landscaping design? We're the ones to call! Call us at 1-866-236-7263 or contact us by email. Hope I could help Best, Gustav

But how do you individually optimize hundreds, or even thousands, of additional pages?  It MUST be template-driven with subtle changes such as "My Products - Page X", which may be even too subtle for Google to render a non-duplicate content page, no? I completely understand your point, but I have been struggling with this for a while now.  I hate the thought of my paged pages competing with the top page (page 1). What more could you possibly do to optimize H1, Title, etc., tags than to simply add the current page # (while keeping things automated over thousands of pages)? Any additional thoughts, anybody?

Alan, thank you for this response. I was completely off base thinking of the noarchive tag and that is what my response was geared towards. Your response is dead on, and I agree, adding the noarchive tag should be fine but it may send a weak signal to Google your site may be hiding something.

I think we would need more information to help you.  From what it sounds like, you have a blog site up and currently do not have meta descriptions attached to many of your individual blog posts.  Depending on how your site is set up, then the /feed may be an RSS feed.

Hey guys, My suggestion was based on an assumption that this is a title tag for a home page. Dog Supplies | Food, Bed, Toys and Treats for Dogs | Buy Online Main keyword for this page is "dog supplies" however the homepage also mentions what type of supplies are sold on the site so it makes sense to include them in the title tag instead of leaving it out because those are your secondary keywords. Then, as you stated the category pages should target the type of supply in this case dog food: <title>Dog Food | Biscuits, Bones, Treats and MORE for Dogs</title> Listed above is the secondary keyword, and tertiary keywords. Also the plural because "food for dogs" is different than "dog food" Again simply putting <title>Dog Food | Dogs.com</title> i think is selling yourself a little short, because the title tag is extremely important to SEO as long as you have room after putting the main keyword first you should utilize that space for SEO (better chance to rank for "dog biscuits" "dog bones" and "dog treats" due to better optimization, and also for better CTR. A person looking for dog food may be like "oh this place seems to sell more than just basic dog food, or oh cool i need biscuits too i can get them all here" That's a whole other topic though, writing and experimenting with different messaging in title tags to increase CTR through persuasive copy to make yourself stand out among the competition.

Agreed.  Indirectly, Google rank has always been affected by load time, because a long load time can increase the bounce rate. Best, Christopher

how are you going to noindex a cgi-bin, or scripts, or pdfs you don't want indexed or image folders with the noindex meta though

I am unclear on what you are asking. The only thing I can share based on your question is to noindex any content you don't wish Google to index or otherwise have concerns about.

go for it, I agree with Stores, it will help rather then hinder. I set up a test to see just how well bold helped keywords, the test were inconculsive, I suggest it has only mild benefit. i believe SEOMoz has shown the same. What you suggest is quite natural, iwould tr5y to get the guts of the subject into that paragraph

What you are describing sounds perfect. Just to be clear I'll offer an example. Let's say you are selling boxes of Cheerios: URL1 = mysite.com/productxyzpdq URL2= mysite.com/cheerios Both URLs present the exact same, or almost the same content. The proper adjustment is to add a canonical tag to both pages: What you are doing is communicating to search engines "hey, if you want to index this page, always use the canonical URL even if it doesn't match the page's actual URL. Both this page the canonical page offer essentially the same content."

Hi Guys, many thanks for answering so quickly. Gianluca what you say make absolute sense to me I thought it was strange that 120 links is a real problem but I think I did not make it clear enough of what I want to do  - I would never want to delete the pictures. Imagine a shopping site on our site there is a product picture a customer can click on that to get to the product - then there is the the title underneath..that is also clickable....and then it says details also a link to the product so I'm thinking of removing the detail link and leaving the rest - Hope that makes sense Dru many thanks for your response - I though you were right about the breadcrumb but to be honest I really dont understand the canonical url issue and I read that it should not be used too much. I have another question open about this issue so I really dont want to add more. But thanks anyway for taking time to reply. kind regards Sonja

@JCP Vlemmix, Thx for your reply. I does however not entirely anwer my question. To my information Google may include the date in the snippet on the SERP. The date used can be the crawldate or a date mentioned on the webpage. I am not exactly sure how to influence the date shown in the snippet. I have pages that were created long time ago and are update regularly, by me and user comments. I would like this page to carry a recent date that is shown in the snippet on the SERP. For know I am going to run a test on a few pages in which I show the date on the webpage in a USA date format. If Google picks up this date i conitnue testing with updating this date on the webpage everytime the webpage is updated. How do you manage the date in the snippet?

Mystripping the category is "safer", because I've seen so many eCommerce that assign a product to more then 1 category. This causes at least 2 urls with the same content... Duplication with all the risks dupes have for a site health.