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Since you're running a test specifically for AdWords, you aren't going to want that test page with no nav to show up in search results. Just use a Meta robots noindex tag on the test page, or block it with robots.txt. The page will still be user accessible, but Google won't look at it as duplicate content.

OK, it looks like I will have to bite the bullet and host WordPress Looking at that now but a few more SEO-related questions... With WordPress.com I set up the domain feature such that my blog was at http://blog.<mysite>.com</mysite>. The default installation for WordPress (if I host it) seems to be http://www.<mysite>.com\blog</mysite>. Are there any specific SEO-related drawbacks to using the second format? I have no idea how easy it is to modify the installation to support the first format but I am happy to switch to the second if there are no drawbacks. Also, given that Google, etc has crawled against my WordPress.com blog (so, the first format above) would you anticipate a penalty in switching from the first format to the second? Would this not show up as (yet another) duplicate content hit and, if so, how long would this typically take to work itself out  (once the first format above is no longer available)? Thanks again. Mark

it does, thank you

Probably not. I would create additional pages just for Toronto.

Hi John, Currently I don't know of a way to dependently get Google Reviews on your site. We just created a video of highlights for our review page. It shows reviews from around the web... if you want to check it out you can

both are important for SEO - the filename in the URL should match up with your title tag. all filenames should be unique. for example www.coolsite.com/kids-toys/blue-schwinn-bike not www.coolsite.com/kids-toys/blue-schwinn-bike/index.php this latter example would cause you to wind up with Google seeing every page with the same filename index.php

As you said it was a generalization, not necessarily directed at you. The quote you are referring to (mine, not Rands) is a simple caveat to anyone who might be reading this question and thinks that alt text will save the day. Optimizing alt tags is a great way to get the job done and accurately describe the images attached, my point was that stuffing, etc... is not. Again not a direct attack on you, just overall advice for people who might want to go down that road.

Yes they're all very well categorised appropriately.  It's just that its a long list so i'm wondering whether this is impacting negatively on my SEO efforts.

I agree 100% with what Theo is saying. The use of CSS to replace images has gotten to a point (from a purely aesthetic standpoint) that you cant tell the difference anymore. It is effective and considered best practice to use text when possible. It compounds your pages SEO weight and can edge out your competition if they are using images as opposed to CSS to render text in its place. Style Sheets RULE!

Atul, Try reading this, especially the website content section; http://www.seomoz.org/beginners-guide-to-seo There's some great stuff in there that every SEO can learn from

You have a couple of options. You can try asking this question again in public Q&A, as the site has a lot more activity than it did in April. Another option is to use a private Q&A question and ask this where only SEOmoz staff and associates can see it. The advantage there is that the question is private and not indexed, and the staff/associates are under an NDA and won't disclose the contents of the question so you can use real URLs if needed.

You need to also consider user experience and if people find those links helpful. Try installing something like CrazyEgg or another click tracking software that will tell you which links (not just which URLs) were clicked on to see if those links have any value for the user.

The correct link is http://www.seomoz.org/blog/diagrams-for-solving-crawl-priority-indexation-issues. Are you still looking for advice on this issue, or did you come to a decision?

Michael Gray does talk about that in the first article, along with making things easier to update if you want to change where the link goes, so there are some valid reasons for doing it

Hi Christopher, It is perfectly fine to use the keyword Chevy on multiple pages because it is creating variations of the keyword phrase. For example if your home page focuses on the keyword phrase "Miami Chevy" and you also have a page that focuses on  "Miami Chevy Learning Center", that would count as different keyword phrases. Google will serve a different set of results if you type in "Miami Chevy" or "Miami Chevy Learning Center" so you will not be cannibalizing your search traffic significantly by using these different variations. SEOMoz uses "SEO Software" on their homepage and "SEO Tools" on a different page. It is a best practice to focus on different variations of your top keyword phrases on different pages, but it is usually a bad idea to have two pages that both focus on the exact same phrase like "Miami Chevy Learning Center".

I agree with Stephan's comment regarding making sure that it's pet specific. If you ever get into PPC, you're going to need to do a lot of negative keywords to make sure you're not showing up and paying for people looking for how to keep grandma fit.

Make sure /forum/ is excluded in your robots.txt file then go to Google Webmaster Tools and request a URL removal. You can request the entire directory be removed. Here's a page from their help files about the tool. http://www.google.com/support/webmasters/bin/answer.py?answer=164734

Why wouldn't you want to include a link to your help desk? If it's a resource that visitors will use then you should include it. As for a nofollow link, this is just going to stop link juice being passed to your hepdesk page, but other links on your page will pass less link juice as a consequence, so without more information, it doesn't seem to make sense to do this. If there's a reason why you don't want visitors to access the help desk then don't include the link at all.