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Well a badly optimized site for oggo boog gadddoga will rank well as there is little competition, but a well optimized page for real estate will probably notrank well. It dependeds on how compeditive the keyword

Thanks Erica!

Have you contacted help@seomoz.org yet and asked the help desk to look into it? That might be the best place at the moment, since nobody in Q&A can see your reports. Thanks!

No not all all, they would not know what IP the comments came from, and really is no business of theirs anyhow. the comments and the rest of your content are all requsted from your ip number, no matter what ip number the comment maker came from.

Mj Taylor is correct to say you can use it to funnel page rank, because it uses page rank link every other link, it just ddoes not pass it the linking page. You can still use it for other reasons.

I have seen this happen on e-commerce sites that don't have meta descriptions on the category pages. Often "Products 1-25" is the first text on the page and google will pull that as part of the meta description.

Losing PR does not necessarily mean that you are being penalized by Google for keyword stuffing. Have you noticed a change in rankings or traffic? It sounds like the cause is between an inflexible CMS and a client who has their own ideas. Would changing the product title really hurt their traffic in e-commerce engines? Are there any products with traffic that the client would be willing to test? Can you gather any data (e.g. traffic/competitive data for a more ideal product name) to show what they're missing out on? Some projects include more diplomacy, convincing and teaching than technical knowledge or link building. This might be one of those. Without seeing the pages in question, I can only offer my best guess.

I don't understand why you insist on cramming SEO and Kingston in the title of every single page you make.  It isn't necessary.  I would suggest stepping back from SEO mode and going into functional mode.  Ask yourself what would really make your site the best site for information on SEO and SEO services in Kingston.   Build that site. Forget about Google and keywords.  Build a variety of pages related to SEO, but not necessarily about SEO.  You can break it up with information useful to readers like how to optimize a landing page, what UX converts buyers, etc.  And for Pete's sake, don't put SEO and Kingston in EVERY title or on every page.  Get as much information as you can and make each page informative and useful.  Don't focus on SEO at all - just build the site for people.   When you're done with this and you have a functional and informational site that people like to use, you can then go back and edit it for SEO.  It looks like you're obsessed with rankings and keywords.  This is going to get in the way of your overall goal - ranking for your keywords. That's the best advice I have for you.  Good luck!

Thank you for the responses! The reason why I thought it may be effective is because I had seen it done on a few sites. Specifically when a CMS is used to manage the sites content. If you place a h1 tag into your header file it's going to care through every page of the site. I will definitly be changing that strategy ASAP! Thanks for the help.

First of all, great question. The problem is that anchor text optimization isn't tested nearly enough by search engine professionals, and that Google evolves quickly, so it's hard to know what the best practice is or what benefits can be gained by this type of tweaking. To address your individual examples, there is conflicting evidence. 1. This is correct 2. This experiment showed that both anchors would count in this example. But this experiment showed the opposite as did this one - indicating Google would index both anchors 3. A similar situation with this example. My best guess is all anchors would count, but it's hard to say. There are some nuances in your question worth exploring. We can't really say how Google will flow link juice through these 4 links. (my pure guess is that pure PageRank will be spread equal among the 2, but this is only speculation.) But more importantly, there are other factors that will determine the value of these links, including: Position on the page - Links higher up tend to pass more weight than links further down Navigation vs. Content links - Where links placed in the body of context carry more weight than boilerplate (repeated links) Context of the links. For example, a link contained within an advertising block may not carry very much weight. And more... This article by Rand lays it out pretty good. These factors have the potential to far outweigh traditional PageRank sculpting techniques you may consider. It's a fascinating area of study, and I hope we can quantify it better in the future with more experimentation.

Yes i did mean 'Magento's Own URL Re-Writes"Our developers have produced re-writes from all our old url to the new ones through the url rewrite management and as we're yet to go live i wanted to check this was the best method. We are using community to start with as i believe it is not too difficult to upgrade - and there wasn't anything the other packages could offer us that we needed or couldn't get from an extension. However i'm eagerly awaiting the release of xcommerce to see what that brings and whether there's a migration path. I've been very happy so far with its magentos versatility. We have opted for quite a few tweaks especially when it comes to its order processing which is longwinded to say the least. We are also loosing the .html after advice from the guys here and opting for only the /lastcategory/productname and the /thelastcategory  for the url structure.

Are you essentially asking if you have Boots, Dress Shoes and Flip-Flops, and on each you link to the other, e.g. "you may be interested in these awesome leather boots" or in the side nav everything is linking. If so, yes - a good idea. It helps the search engines find other content. I would make sure there is content to the link, e.g. not just a random link in the middle of nowhere, but within navigation, related products, "other categories" "suggested products" etc etc, this is fine. There are some white-board Fridays to check out about exact match anchor text that may help too.

ah great, it was the run weekly report bit I was missing.  I will start updating my campaigns. Thanks

I agree that redirecting would be of no interest. In such a case I would probably go for another strategy. I actually see this as an opportunity. register brandname2.pro or .net or similar, host it on another server do the same brandname1.com, different server Create a Wordpress blog or a very simple CMS on each server Create quality content for each of those blogs. Brand history, processes, whatever as long as it is interesting for someone who is really into that brand. I believe for $10K you can have some good quality content. Point links to relevant pages under parentcompany.com/brand-name1 and parentcompany.com/brand-name2 The results : more backlinks 3 different points of entry to your e-commerce website (I am thinking long trail here, and search engines evolutions) a better differenciation between the ecommerce website and the brands sites, because their short-term goals are different (buying vs. getting information), allowing you for instance to post content on brandname1.com which would appear strange on parentcompany.com, because the latter should be more streamlined with a very good UI and sales funnel. You can be more creative on the brand sites and you dont need to do A/B tests not worry too much about analytics etc. Of course it is  more work, but you would be getting a higher granularity for your brand. Regards Gil

Wrote a reply to this which appears to have disappeared into the ether... 1. I think you're looking for some kind of content analysis module - have a look at the Alchemy module which might be useful. Oh, also look at SEO Checklist and SEO Compliance Checker modules which might be useful. 2. Basic ones: page title, global redirect, path redirect, path auto, google analytics, xml sitemap, site verification Other ones: a-links, taxonomy nco 3. Do you mean the Google Search Quality document? You can find them online pretty easily (including links from Dr Pete's SEOMoz blog: http://www.seomoz.org/blog/16-insights-into-googles-rating-guidelines) 4. Web Forensics in the UK does this kind of thing, there's other services out there which do similar kind of thing Hope this helps

Great question, but Ryan and de4e pretty much covered it. Also keep in mind that the ampersand symbol can also be interpreted as & and that may hurt you. It may be that focusing JUST on Holiday Inn versus the others will no doubt provide the best return. Always remember that you are writing to the general public and most of them or us tend to use short layman terms so that renders the "and Suites" somewhat obsolete. Cheers!