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Matt Cutts recommends against using nofollow this way -- now, you might want to take anything Matt says with a grain of salt, but we do know that you cannot control the flow of PageRank in this way. Your other pages will not get more PR because you have nofollowed others; instead Matt says, the PR is lost. See the video That said, a larger site might benefit indirectly from a judicious use of the robots.txt file to prevent the indexing pf pages that are not likely to end up in the SERPs and allowing more of the site's crawl time allotment for pages that have SERP value. watch?v=4SAPUx4Beh8

Hi, As i see access for this type of pages allow only for registered users. Is it right? If yes, don't worry about ranking, just disallow pages like this in robots.txt

A quick couple of things you may want to focus on: : Instead of just using the movie title, incorporate creative uses of keywords you would like to rank for.  Start by doing a little bit of keyword research and see what looks competitive and what doesn't.  Not a huge impact but will help. Category Pages: From what I can tell all of your category pages "/category/crime" do not contain any tags.  I would see if you can find a way to have an for these pages. Alt Tags: I would vary what you use for your alt tags.  Instead of just using "Movies 2012". I see you have the XML sitemap and you may want to consider just creating a basic HTML Sitemap for the footer. Also because this works well for movies but can require a little effort, I will just throw it out there as something to look at: http://schema.org/

Hi István, Thank you for your response!  This makes sense as I have not set up canonical links.  I will have to read up about setting this up and using it on CS-Cart. Thanks!

I would redirect the brand site to the company site.  I'd place it into a folder.

Hi, If these are pages that you "don't want to be ranked" then you should add meta "noindex" tag to them immediately so that they are removed from the index and will not be added with new crawls. As evidenced by your own question, they are pages you don't care about. That means you have no reason to make them great pages. This said, leaving them available for indexing is a "panda slap" waiting to happen. I would treat the "noindex" as a priority. Hope that helps, Sha

Thank You Keri, I suggested this to him but I can show him this response. This will help confirm.  The  initials might make it easier to get people to give him a testimony without their name being on the site.

Hi Lora, Can you tell me a little more about what their plans are for separation? Their plans for categorisation could have a lot of benefits in terms of term-targeting, but I want to make sure I'm hitting on the right things, based on their plans. In general, she need to conduct some keyword research into what people search for in terms of their content. If she finds that they are searching for a certain type of content (video, webinars, etc.), they need to segment those things so that they can develop a specific page tailored to the needs of the people searching for that content. Everything lumped together means that it's harder to optimise a page for every popular term. This is almost always best for SEO, rather than just dumping everything onto one page or onto paginated pages. You can essentially optimise "category" pages for each type of content you produce. Is creating "category" type pages the sort of thing they're interested in doing, and are facing push-back on? Cheers, Jane

I agree with your point; however, scanning a competitors keywords tag is, as you said, just a starting point (assuming they didn't dump their entire link building campaign worth of keywords/phrases into the tag). For example, a keywords tag for a real estate site homepage might be: content="real estate, homes for sale, houses for sale", or something along those lines.  Now, those keywords might be useful for the search engines that still respect the keywords tag, but they're not any help to competition as you probably could have guess, just by looking at the site, that those were keywords they are probably trying to optimize for, anyways. Just remember, Google's not the only search engine out there. It'd be foolish to give away any trade secrets within those tags, anyways, so there's not much to worry about in my opinion.

I would agree that it's vital for the anchor text pointing at a particular page to be highly relevant to the landing page content. So it makes sense for the H1 tag of the landing page to be the same or similar to the anchor text pointing at it. I would just show caution if your tactic is to build hundreds of links with exactly the same exact-match anchor text as this would look unnatural to Google and could be risky.

Yes both js and css, i would also try to get a bit nore content in their also

It depends a bit on the depth and breadth of the products/categories you've got, but assuming the site has only a few dozen categories and maybe half a dozen brands/types, I'd go with option 2 and use subdirectories. They can help you in your analytics to sort and see what's happening in specific areas, can show up in Google with the category > subcategory delineation in place of the URL (which can help enhance CTR), and provide more detail (and a tiny bit more keyword relevance) for anyone looking at the URL in a browser, in email, in social media, etc. However, I'd stop before going overboard, e.g. site.com/laptops/thin-light/samsung/series-9 is fine, while site.com/laptops/thin-light/black/gray-highlights/samsung/series-9/make140/model2334 is not Use good judgement and you'll be fine! This post is still a reasonably good reference: http://www.seomoz.org/blog/11-best-practices-for-urls (though I should probably do a rewrite sometime soon)

A lot of great responses to this from great contributors. Here is another point of view. (Full disclosure: We have sites each way). If you consider a title a title and a heading a heading, the H1 would be different, but still on subject. I know of no empirical data that states a slightly differing H1 is a negative from an SEO perspective but keyword usage in H1 may provide some benefit. If the title is Used Cars Denver, to me, it makes no sense from a writing perspective to make the H1 Used Cars Denver. I think a reader gets that the title brought her here, so you use a variant in the first part (H1) of the content: Used Cars Denver - Under 10,000 miles. You still have your keyword, but you are giving the reader (searcher) more depth in the next paragraph. Obviously, the H2 could be Used Cars Denver - 10001 to 25,000, etc. Even though we do it, I think part of it is driven by tools we use for keyword optimization on page (think SEOmoz Pro Onpage Optimization Grader)  as opposed to what might be more readable or potentially more SEO friendly. Yes, I know about keywords in the H1, etc. but I do not think you have to match the title tag. I think it has to make sense from a reading perspective or you are just being redundant. Again, we do both... But, maybe I will revisit this

Zsolt and Simon gave good answers. As long as the description reads well in a serp and helps convert, its done its job,

Agreeing with Egol that if you are ranking well than something must be done right. If I had hierarhical categories maybe I would try to always link back to the upper category with the proper anchor, like if you have dresses -> prom dresses -> black prom dresses link bacj from black prom dresses to prom dresses with this anchor so that google knows that these are really two pages that need to be seperate however only differing in one word. I once had a site where similarity of title tags came into play. It offered pizza for 23 districts and I tried with pizza deliverry 13th distirct than pizza delivery 14th district. Now that was obviously too little difference for google as 3-4 districts were displayed in the first few places of the serps, 10 were still on first page but the others were far left behind. Look at the rankings for the pages with nearly the same title like black prom dresses and white prom dresses and pink prom dresses. If none of them is left far behind than titles are considered to be different.

Thanks!

Each page is like an independent piece of real estate, the strength of each page depends on the pages popularity (links, social markers etc.). In a natural organic process others will link to those pages in a random pattern depending on the quality of content. Use longtail keyword versions of titles and fill in content accordingly. so.. instead of dog training, dog training, dog training use dog training, history of dog training, dog training locations you will find some good info on this site http://www.wordtracker.com/find-the-best-keywords