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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • What about link building I have been using opensiteexplorer to see what the sites in the top10 results for my targetted search phrase of 'accountants swansea' are listed on and have submitted to some of these directories although not the paid ones which many seem to have done .But so far I have only built links coming in to the homepage, should I also look and building links to this internal page also with the link anchor if possible being 'accountants swansea'? Along with directories I would be interested in hearing experts views on link building opportunities for a local accountant - creating widgets etc would not be viable as we dont have the resources to build such tools, articles again would be limited mainly to to time and resourcing constraints. Any other suggestions that would give the strategy the edge over the current top 10, many of which I am at a loss to explain how they are currently above me in the results - so again if any one can enlighten me I would be very interested in your thoughts

    | idv
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  • I'm afraid it doesn't. I'm targeting Canada only and the big difference is that I already have two domains with history and authority. What would be the best solution knowing that: My two domains contain an important keyword for their respective language I'd like to not loose the authority built The Creation of an other domain with .ca is out of the question

    | Pherogab
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  • You should maintain the pages if they receive traffic and you still stock the product, otherwise you may as well 301 redirect them to a) their parent product category b) an updated / similar product, folding the link juice of irrelevant pages back in to the site where it is more useful.

    | FishAcct
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  • key-phrase.example.com Anytime, you can get your keywords in the URL of your image, the better it will do for rankings. But do realize that subdomains do not boost your main domain's rankings like a sub-folder would. But I suppose this all depends on what the end goal of having your images rank is.

    | EricaMcGillivray
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  • Hi All! I want to be certain I'm understanding your query correctly. Are you saying that you want the client to rank organically for 'insurance' or that when you search for 'insurance' local results (with a grey pin) are coming up but that your client is not included amongst them? Please, explain. Thanks! Miriam

    | MiriamEllis
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  • Hi There, A good question. **1)  **Your example for Ted Baker based on a similar Title structure for your own site: Ted Baker, Ted Baker London, Ted Baker Clothing, Ted Baker Men's Clothing, Ted Baker Clothing Collection - Buy Online Now at Manamialameseo.com This is not an ideal title, it is spammy with all those mentions of 'Ted Baker' within, is too long and is simply not necessary, it's not good for Search and also it's not that good for User Experience/Readability. So it's best to avoid these types of Titles 2) Your example from the SEOmoz blog post that you linked to: Ted Baker London - Men's Clothing Collections 2005-2008 | Sartorialmoz.org This is a much better Title structure; it starts off with the main keywords/keyword phrase (great for search) followed by a descriptive title element based on what that actual page in question provides. NB. The Domain Name/Business Name at the end is usually unnecessary for pages other than the homepage, about us page and contact page. In this example, it seems to repeat the domain name, a waste of valuable space and simply doesn't need a repeat of the domain name. Other than that, it appears to be a great Title tag for what I imagine the page is about. What this better Title example in 2) above is getting at is Symantec Search.  This can be two things: i) Words that are closely related (Collection and Collections) (Clothes and Clothing) are assumed to be the same thing, so if the search phrase contains e.g. Clothes, relevant pages optimized for Clothing can be returned in search results. ii) Where words in a title are taken to form the phrase being searched on, as per your suggested example in your question (Ted Baker Mens Collection). The words don't have to appear in order, if they are close together, that can be good enough, so with a great Title, you'll be catering for many different versions of a similar search. So to sum up, start replacing your current Title structure with the structure in that Blog Post (it's an old blog post, though still spot-on today) and in your question (and 2) in this answer).  From your question, it seems that you suspected this to be the better option of the two, which is most certainly is. So that's an example structure of: **Ted Baker London - Men's Clothing Collections 2005-2008  ** as your new structure, for appropriate pages, without the domain/business name at the end for most pages. Hope that helps, Regards Simon

    | SimonCullum
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  • Ruslan, Thank you so much for your answer. Do you know by the chance the name of the plug in I can install for Wordpress (that's how my site is build in).

    | paulinap1983
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  • This is a tricky thing as we see the SERP Landscape change with Panda and other future updates. My rule of thumb has been to stay under the marker. When writing the Title and Description I see it going more of the direction of a Google Adwords Ad ... Deliver a proposition to that customer just the same way you would in an Adwords Ad taking into consideration the landing page copy and bounce rate you see from that page. Fine Tune the Visitor Experience and it will return a gain in the future. Hope this helps, this is just my 2 cents.

    | Ben-HPB
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  • There is no amount of posts / day that makes a website look natural. 1,000 per day looks as natural as 1 per month, given the content of a website that produces content at either of those respective intervals. As Keri mentions in response to your other question about auto-posting: the key to great SEO results is well marketed, great content.

    | FishAcct
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  • Also read Dr. Pete's post about "How Many Links is Too Many?" at http://www.seomoz.org/blog/how-many-links-is-too-many. This is just a warning and not an error, and his post helps explain some of the origins of this guideline.

    | KeriMorgret
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  • I'd put both URLs (the www and non-www) into OpenSiteExplorer and see which has the better stats in terms of rank and inlinks, then redirect to that version of the site.

    | KeriMorgret
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  • I agree with fassa about the 1 page for 1 keyword. You page might end up ranking highly for secondary keywords that are more long tail in nature. What do you mean by the "top page of Google by 65 keywords or more"? Is that your goal? If so, that seems a little vague as you can easily rank of the top page of long tail keywords, but it doesn't mean anything if no one is searching for them.

    | jeffreytrull1
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  • i have never head anything to suggest it would make any difference, but one can not prove a negative, but i doubt it

    | AlanMosley
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  • Hey Bob, I ran into a similar issue a while back where one of the sites I was working on was ranking well (top 3 positions) for the top selling product, but it was the homepage. We were happy but at the same time knew based on the competition hat we would most certainly only be able to achieve limited results with ths page as it was truly not the best result for the query. What we did was to make sure the text on the homepage covered all of the top level product categories and reworked the URL architecture to be more friendly. We create category landing pages for each or our products, i.e. http://brand.com/product-category and then linked to individual listing pages for each product from those category pages (pretty typical eCommerce architecture) This in combination with some focused anchor text link building to the category pages achieved the result we were looking for. We now rank #1 for the product term with the product category page - which also happens to be an exact match at the sub-directory level for our target search term. Best of all, our homepage now ranks in position 3 for the same term (it didnt move, but was surpassed by our product category page) This change in the architecture (both URL and content) brought about a number of beneficial trickle-down results and we are now actually ranking very highly for almost all of our product keywords at the category level. These results also reinforce that strong target anchor text on inbound links is still your friend. I hope that helps? Cheers, Nick

    | NickEubanks
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  • First of all you want to check your Google Analytics account directly. The SEOmoz PRO platform only tracks organic (non-paid) traffic, and you also want to make sure your PRO campaign is attached to the right profile. You can double check your rankings for your top referring keywords (from Google Analytics). Make sure they haven't fallen. If they haven't, then it's unlikely Google is penalizing you for anything. Sometimes it's a matter of seasonal traffic fluctuations. This especially happens around the holidays. You can check Google Insights to see if your major keywords are seasonal. Also check your PRO campaign for any increase in errors, to make sure all your content can be indexed properly. Finally, sometimes your rankings, and your traffic, actually do drop. Freshen up your content, build good links and you should be on the road to recovery.

    | Cyrus-Shepard
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  • Internal link certainly does affect ranking like every other link. http://perthseocompany.com.au/seo/tutorials/a-simple-explanation-of-pagerank

    | AlanMosley
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