Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • To Keri's point, I can't provide the business name. Thanks for understanding. In terms of the business type, this is a web application that helps people organize their travel. It isn't your local traditional restaurant that is trying to compete with others in their area. We would be competing with other nationally recognized travel applications (TripAdvisor, Yahoo Travel, etc), most likely. Should have provided this clarification upfront. My apologies.

    | TommySwanson52
    0

  • The use of h1 h2 and so on do not have to be related to the title.  Because of CSS a h1, h2 and h3 can be re-sized and styled to appear as a regular link.  Google gives more juice to h1, h2 and h3 tags however so the SEO benefits would be good so long as the links are relative to the page content.  So how they are written is very important.

    | WSOT
    0
  • This topic is deleted!

    0

  • Looks like its now sorted! Checked link: http://www.plasticstorage.com/ Type of redirect: 301 Moved Permanently Redirected to: http://plasticstorage.com/

    | lavellester
    0

  • That's great - thank you both very much for your responses!

    | theshortstack
    0

  • Hi Gary, If the two pages are identical (or close to identical), you could add a canonical link element to one of them as an alternative. Just choose the one that you wish to be seen as the preferred page and add the code in the HEAD of the other to identify it. Here is an example of the code you might use to identify your new page as the preferred page: Hope that helps, Sha

    | ShaMenz
    0
  • This topic is deleted!

    0

  • Great that is exactly what I needed to know.

    | donford
    0

  • my client owns the industry domain name. e.g. liposuction.com. That's fantastic.  There is no better domain to have for this type of site.  I have a couple of these too. What would you do with the local city pages? I compete in local SERPs with pages that have lots of local facts, statistics, graphs, maps, links to local sources of services and information. In an effort to create authority for the domains I have authored lots of content about the most highly searched topics, obtained content contributions from experts in the field (if you own liposuction.com there might be experts in that field who would write an article for you simply because it will be published on the KW.com and visible to a lot of people.  These are not SEO articles from people who want a link they are informative content from people who have a message to spread.  Most of this content is written to be "the first document that a person interested in learning about a subject should read". Owning this type of domain gives you an enormous advantage over your competitors.

    | EGOL
    0

  • You know, I'd leave in the msvalidate and remove everything else. Bing is offering a LOT more information in their webmaster tools and this now means that you have some historical information built up in your webmaster tools account (presuming it was installed correctly).

    | KeriMorgret
    0

  • Hi Woj Just to clarify, 1. When getting backlinks to my homepage, such as the two juicy ones I got here http://ideamensch.com/dave-mayer/ I should point the link at http://www.getvetter.com ? 2. From now on I will direct basically every link (internal or external) site to http://www.getvetter.com/ whatever page Ps. MinuteB’s Chat function is blocked on my day job PC

    | dmurtagh
    0

  • It's a trade-off, for both SEO and users, and I don't think there's one answer that fits every situation. The category level can add information, but it also makes URLs longer, which can be bad for both bots and people. If you have short, descriptive categories that aren't repeated in the product/page names, and those categories mimic your site structure, then I think it can be positive. My argument was mostly against people adding categories just for SEO benefit (it's probably minimal, at best) or repeating every category, sub-category, etc. to the point of absurdity, causing keyword cannibalization and massive URLs. For example: www.bobscamerashop.com/cameras/digital-cameras/canon-cameras/eos-cameras/camera-canon-eos-rebel-t3 Of course, that's also keyword stuffed, but I'm exaggerating to prove a point. You can go too far in either direction. In general, though, I don't think categories in the URL are necessarily bad. In some cases, as Woj said, they could be a positive for users and possible even SEO.

    | Dr-Pete
    0
  • This topic is deleted!

    0

  • Hello Knut, Below are a few articles and White Board Friday's to give you a quick primer regarding SEO.  There's definitely more of these out there so don't hesitate to ask Google! WBF - International SEO: Where to Host and How to Target YOUmoz - International SEO Part 2 mozBlog - Geolocation & International SEO FAQ I've had a little experience SEO-ing websites in Japanese and the landscape is completely different.  For starters, Yahoo is actually the dominant search engine but they use the Google algorithm - so just focus on Google's main ranking factors. Since you don't know any Japanese you'll need someone VERY fluent in the written language so that you can account for both Kanji AND Chinese.  You'll need to make a business decision on whether you want to write it in one form or the other - keyword research would definitely help here. Don't be surprised if most of your visitors are coming from mobile - that's just how the technological culture is in Japan.  Most people surf the web using their cell phones (since they are light years ahead of us) and not so much from their computer. Last but not least, create great content to attract links.  Your easiest links will come from those your website/business already has a relationship with.  It comes from the Chinese concept of "guanxi" which literally means "relationships" and is an extension of the culture. I hope that helps you get started and good luck!

    | Desiree-CP
    0

  • You guys are awesome, thank you so much!!!!

    | drudalton
    0

  • Okay will do, thanks for your help!

    | DPSSeomonkey
    0

  • Try a stronger internal linking strategy. Make sure that category page is receives a link from your home page or from pages higher up than the item detail level. According to OSE, your site links to the individual product 10 times, while only linking to the category page 8 times. This may be sending google a message that the item is more important than the category. Of course, a surefire way to make sure it ranks better is to build a few external links to that category page. See if 'Keep Calm and Carry' links to distributors of their products. Do some google searches for 'where to buy keep calm and carry' and other similar queries to find possible link targets. Find other distributors who sell those products and use OSE to see if there are any sites that point external links to them. Perhaps those sites would be willing to link to you as well. In short. #1 Make sure the category is well linked internally with links near the home page. #2 Build Links to the higher pages.

    | anthonydnelson
    0

  • In addition to David's comment, it also can't hurt to use the title attribute of the anchor tag itself, eg: [image: ...] We use title attributes extensively in our site(s) for alternate and/or more verbose phrasings of keywords.

    | qurve
    0

  • I use Pingdom as well. Good to have choices!

    | TheARKlady
    0

  • One of the things to consider is not only adding the misspellings to the meta tags but also using them in the URLs. I've had to get creative on something similar...not so much about misspellings but for targeting terms that are getting searched and have low competition but that my clients don't like. In the end, the URLs and tags can remain the same with the wrong spelling but the client and searchers see the correct terms. I am still testing on this--and as you know, testing is about the only thing that will tell you if it works. Wondering if creating the misspelled version of the page can be created and later changed to a 301 redirect to the right spelling? Anyone have feedback on this?

    | TheARKlady
    0