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Hi Aaron, Have you been able to sort this out, or are you still looking for some help?

I don't know how famous your jewelers are.. but if they are not generating a lot of search volume, I would be optimizing product pages for the "uncommon techniques and materials" that you say they are using.  For example "moldovite pendants". For your question on where to place the article content, I would place it on a page of its own and optimize for terms like "what is moldovite"... "how to facet moldovite"....

Please, do so. And post back here to let us know if it helps. Always great to see if suggestions and answers pay off

I have always read that (-) is the best practice for URLs for telling search engines the separation of keyword phrases.  I think about it terms of my computer's hard drive to keep it simple. The (/) separates files (blog directories), and the (-) is what I use on my files (web pages). Just my way of rationalizing it to myself! Have a good one, Jared

Hello Daniel, I would not represent 404 as that indicates a broken url to the search engine and it won't know why. i would not use noindex as the page should still forward pagerank however it has no content. I think when there are not any reviews I would simply add some more text to "There aren't any" like "There are not any reviews yet, you can look XY business details here, or you may check back at a later time. If you have your opinion feel free to add the first review yourself". "Xy business details" can be a link to business detail page, so there is some anchor value carried. The page still has the ability to rank in google an to be found if you search xy business reviews. From engine perspective this is bettter than redirecting or 404, and still makes sense from user perspective as you offer them opporunities to get engaged with your page. Maybe I would do it that way.

While i agree with Zkwarta, i would not dismiss allimages so fast, look at each image and give it an honest alt tag, do not stuff but i amm sure thet some of them will allow you to get a keyowrd in there somewhere, even if only slightly relative

To add to what Kyle said, the reason you are seeing these statistics is because you have virtually no inbound links that point to your domain. Without inbound links, web crawlers have no way of finding your site. Search Engines such as Google also use links to determine how popular a site is. To put it (over)simply, the more links that point to your site, the better you are likely to do in search results. The best way to improve your domain metrics like Domain Authority (and even PageRank) is to start building links. But first, I'd start by reading the Beginners Guide to SEO. Building high quality links is difficult and rewarding, but almost nothing is more rewarding for SEO. Hope this helps. Best of luck with your SEO!

In Google Webmaster Tools you can fetch the page as googlebot and then submit the page to the google index.  No guarantee that this will improve your rankings but it helps insure that Google is looking at the most updated and optimized version of that page. In Google Webmaster Tools, go to: DIAGNOSTICS > FETCH AS GOOGLEBOT, then enter the url for the page you want crawled and click FETCH.  After the url is successfully fetched it will appear in the list below the search box and a blue link next to the "Success" check mark appears with the text "Submit to index", click that and you're set.

Greetings Champion! I noticed it today, was wondering what type of insight any Champions of Moz might have to share. Justin Smith

Hi Phillipp Thank you for your quick reply, yes I was targeting the keywords but relevent to the particular page theme. I didn’t want to use too many images  over the entire site as the subject matter is a lot more text based so finding images would be difficult. But I take your piont and will give it some further thought! Many thanks, Farky

I've found it on chromiums website, for more information look here: http://dev.chromium.org/tab-to-search

ensosplastics.com www.ensosplastics.com www.ensosplastics.com/index.html all bring the same pages. My suggestion would be: redirect all URLs to either www.ensosplastic.com or just ensosplastic.com. Google is pretty smart about discovering and judging index.html and / , but better make sure and put a rel="canonical" to either / OR index.html. I would suggest to **use ** Another suggestion: only use smallcaps and not CamelCase in URLs and folders (i.e. (/aboutus/aboutus.html NOT /AboutUs/AboutUs.html). You might even want to drop the folder altogether and just use /pagename.html

The main considerations here are: 1. How is the slider interpreted by search engines and how the presence of a slider affects the interpretation of the page. Accessibility of the text/content of the slider and how this content may be affected when the search engine tries to determine the relevance of the page. If google is looking at the areas of a page and applying weightings etc (there's been a number of articles about the ratio of content vs ads for instance) then are you pushing more valuable content further down the page to a less important position and how much of a difference does this actually make. How different is this from putting a picture at the top of an article/page (although normally the H1 would come first) It would be interesting to test two copies of the same page - one with the slider above the content and one below to see what difference it makes. Does the position of the in the html make a difference? 2. From a user experience / conversion perspective - how effective are the sliders. I completely see your point about selling product. Yes, putting your goods on show to communicate to the visitor that this is what you do and how great they are makes total sense. When you're a professional services company using a slider to present generic "values" against stock photos then maybe it's not the strongest approach! How important is the fold to humans? I've read a number of times about how the old advice to put everything above the fold because users don't scroll is outdated advice and that people are more than willing to scroll down. I think the caveat here is that there has to be some sign/scent that they're going to find what they're looking for by scrolling down.

I don't know how much content you've got to migrate, but I would suggest migrating to a CMS would be a good idea. Of course migrating to a CMS has it's own problems such as maintaining the same urls you had in your static site etc, but if the site is going to be around in the long term then it'll be worth biting the bullet now rather than later. If you want to keep your static pages then I've got a horrible feeling that it's going to be fairly painful. Ideally, you want to make sure that at least your most valuable pages have well crafted titles and descriptions in order to maximise the click-through you get in the SERPS. If the html pages are in a consistent format you may be able to grab some content, for example the H1 tag could become your TITLE and the start of the first paragraph could be used as a description - but it's not ideal and I don't know of any simple tools that will allow you to do this. I suspect you'll end up getting used to cutting and pasting... You may be also to find someone who can put some code together to do this for you or at least use the file name as the TITLE with a little formatting.

I managed to fix this, just wanted to post the solution. For redirecting traffic without "www." to "www.": RewriteCond %{HTTP_HOST} ^domain.com [NC] RewriteRule ^(.*)$ http://www.domain.com/$1 [L,R=301] For redirecting "test." pages to "www." pages: RewriteCond %{HTTP_HOST} test.domain.com [NC] RewriteRule ^(.*)$ http://www.domain.com/$1 [L,R=301] Add these lines to .htaccess and all is well