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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • Thanks, i will look into fixing these issues immediately. appreciate your help..

    | Prime85
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  • Another good job Alan.

    | RobertFisher
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  • Thanks for the suggestion - we were leaning towards that so it helps!

    | BoatOutfitters
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  • If I owned this site I would figure out how to accomplish my goals for ANY traffic that flows into this internal page and roll out a big WELCOME sign on that page.... This is where you can buy widgets! I would want to take in money with BOTH hands rather than just one.

    | EGOL
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  • Without knowing more about your site it's really hard to say.  There are a number of "right" ways to do it depending on your site architecture and site-search architecture. I personally like the idea of having a single "Brand" page and leaving the sorting to a search experience that is "walled off" from being indexed and crawled which is something Rand covered in a WBF about two years ago. http://www.seomoz.org/blog/whiteboard-friday-faceted-navigation

    | DotCar
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  • Good responses Having a look at your site.. another option you could look at is to create a "food-truck-franchise" landing page, i.e.: http://gourmetstreets.com/food-truck-franchise (with content targetted to food truck fanchises & links to each different franchise type) And have all the franchise pages site in a folder beneath: http://gourmetstreets.com/food-truck-franchise/american http://gourmetstreets.com/food-truck-franchise/chillipeppers http://gourmetstreets.com/food-truck-franchise/deli-cuisine From that "parent" page you could create a whole heap of knowledge base articles: http://gourmetstreets.com/food-truck-franchise/how-to-create http://gourmetstreets.com/food-truck-franchise/costs http://gourmetstreets.com/food-truck-franchise/locations etc etc

    | wojkwasi
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  • Yes remove any link pointing to it, if you do that it will eventually fall from the index, but will take some time. If you have an external link pointing to it then it will not go away while that link exists, but in those circumstances you need to and want to 301 it to a relative page

    | AlanMosley
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  • Hi Sebastian, Thank you SO MUCH!! I will fix the temp redirect and take care of the rest! Have a great week-end!! ;)) Jacky (I don't know why the name switched to Marie-Anne!)

    | Jacky_C
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  • Oh I laughed about blaming it on the kids but personally, I think it is more likely the dog.  haha

    | RustyF
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  • I sent you a direct message -Dan

    | evolvingSEO
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  • Very helpful, thank you! I will look forward to the update with the upmost anticipation. Hopefully giving a lift to the DA. Fortunately the fall in DA does not seem to be equivalent in Google rankings where the site is performing okay.

    | rasmusbang
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  • I believe that less quantity and more quality is going to be the answer in this situation. Rather than creating multiple new content pieces each month, we should create just one premium content piece and divert our other resources link building for that premium content. This sounds like an easy solution but putting it into practice is going to be difficult. It's easy to say that we're going to focus our energies on doing more great things and less good things, however it's often more difficult and it's less certain. Reasons for multiple content pieces: We're constantly producing indexable content. We're sure to cover more ground when trying to rank for longtail keywords within a niche Reasons for a single premium piece of content Better long term strategy Helps with link building efforts Reduces website swelling (contractors often don't need 200+ pages of content) Has anyone else working on content struggled with this kind of balance?

    | SeoWebMechanix
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  • I think you're getting into what Google can know or not know territory; especially if you're dealing with different SKUs. If you're both working the same keyword though, and his CTR is higher that probably will have an effect. The original scenario of 'not much traffic' is different from this though, since you're implying that there is traffic, but it's being split into multiple types. If you're going with 'solid gold widget' and he's got 'plastic widget' and the latter is getting more traffic/clicks, then it may have an effect on the base 'widget' term relevance.

    | icecarats
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  • Glad we all could help Lane!  Cheers!

    | RobMay
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  • Glad to help. I wouldn't go redesigning the entire site just for this, but for future sites I'd consider making the Education Center section have a /education/ folder, and other URL structure changes that embrace brevity whenever possible. SEOmoz Q&A for example, is http://www.seomoz.org/q/ and still delivers a good user experience (so would /q-a/ or /qa/ )

    | KaneJamison
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  • I see a few other new members need to clarify there questions.  It must be a new member thing?  I sell B2B industrial products.  I have 300 products on the site. Some products are seldom purchased and the brand name is not significant for these products and your great input will lead me to change their title to the function rather than the part number.  Thanks. If the title page is the right wording and length, and there is a valid product widget -1-1-1 but nobody  has bought one in 5 years due to it being a niche product, but they could and it's a profitable sale. Question:  Is** overall site rankin**g being hurt by valid content ( Description, Part # and Price and it can be checked out in the cart), but is is never/seldom searched for.?

    | Wales
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  • I'm sorry but I honestly do not even understand what the question is here, so I'll just take a stab at it. If you want page <a>to rank for "buy car in NY" then ideally you would have page and other pages on your website linking to page</a> <a>with "buy car in NY" or something similar in the anchor text of those links. You would also help yourself out if "buy car in NY" was to be found in some way in the URL, for example, www.mysite.com/buy-car/new-york or something like that. Including the keyword or parts of the keyword in the URL of the page can have a slight impact on rankings. However, cross linking will have a bigger impact, so make sure other pages of your site have links to that page with your keywords in the anchor text of those links. I hope that answers your question.</a>

    | DanDeceuster
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