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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • Agreed. Think it's most important that your internal linking makes your site as user friendly as possible. Sites that have obviously only placed internal links for search engines can be very annoying.

    | Solvari
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  • It depends whats in the content of the page. All words will count, but as some others have said you could be diluting by putting too many in there. Don't stuff, make it readable, make it likeable (from a customers perspective) and choose your title carefully. Make sure it is relevent to the page content, otherwise you are taking 2 steps backwards. Keep it to one or two main keywords per page.

    | Andropenis_Australia
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  • Yes Wisam, I would expand that list of specific keywords. Do you monitor your on-site search? Do you look at your keywords in Adwords (if you are doing PPC) for the keywords that actually trigger your ads (versus terms that you are bidding on)? Both of those places are great places to get ideas for keywords permutations you may haven't yet considered. In addition to the larger e-commerce site that I do in-house SEO I also do SEO for a very tight niche site. It is a product line with which I am extremely familiar. For that site alone Itrack about 250 keywords in SEOMoz...so by all means, yes, expand your targeted keyword list and track them all. I can guarantee you'll find some gems that you've probably never considered. Also, here's another way to find "high opportunity" keywords. Use Avinash Kaushik's custom reports for tracking keywords based on length of keywords string. You can find more about that here http://www.kaushik.net/avinash/best-downloadable-custom-web-analytics-reports/ Pay attention especially to the performance of long tail versus short tail keywords. Here's a link to a blog post that will, I hope, not only blow your mind, but change your life! Okay a little extreme I know, but my God Avinash Kaushik isuch a freaking genius! http://www.kaushik.net/avinash/advanced-analytics-visitor-segments-engagement-social-media-search-long-tail/

    | danatanseo
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  • _Unless the blog is a news site and unless you would not wish to make the most of Google Freshness update, I would rather suggest you go for only post name as URL.  _

    | Debdulal
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  • Hello I want to change the URL this way when several parameters are selected on category pages. For example, CHANGE http://www.adorona.com/wedding-dresses.html/f/feature/593/straps/169 TO  http://www.adorona.com/wedding-dresses.html/f/feature-593/straps-169 How can i make it? thank you

    | StevenRoland
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  • Hi Andrew, I just wanted to jump in with some info for you! The On-Page reports are automatically generated for any urls you have that are ranking. If that URL changes or gets deprecated at some point, you will need to manually stop the report from running by clicking the button that says "Stop Running Weekly." As for new ones. They will be generated if you're ranking. If you want to track something that's not ranking, you can run that on the On-Page Report Card and then click "Run This Report Weekly" I hope that helps. Cheers, Joel.

    | JoelDay
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  • I'm not a pro at foreign language SEO but I just used Google's keyword tool to find out that ropa premamá gets 260 exact matches and ropa premama gets 9900 exact matches.  I personally would change the keyword to the non accent version simply on a keyword basis. On a side-note, there was a great MOZinar last week on Foreign Language SEO.  Might be something worth taking the time to look at. http://www.seomoz.org/webinars/foreign-language-seo

    | DarinPirkey
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  • Hi Below links are very helpful for On-Page : http://www.seomoz.org/learn-seo/on-page-factors http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm Hope the info will helps you..

    | SanketPatel
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  • Hi Tyler, thank you for your quick reply. This is definitely great input, but yeah, my description of the problem wasn't quite clear. Sorry for that. The issue right now is, that we have category pages with high keyword stuffing/ cannibalization. Following the example from above, our "motorcycle jackets" category page looks somewhat like this: <a>Motorcycle jacket R2000</a> <a>Motorcycle jacket R4000</a> <a>Motorcycle jacket SuperCool</a> <a>Motorcycle jacket Terminator</a> etc. And since the Motorcycle jacket category page shall be/ is the one ranking for keywords like "motorcycle jacket", we have a keyword cannibalization here. On the other hand, if someone is searching for "motorcycle jacket R2000" if want to ensure the product page of the R2000 jacket is shown, not the product pages for the kit or the pants.

    | RomiSverige
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  • Hi Brett, The reasoning behind combining CSS files is to reduce the number of files that need to be requested when the page is loaded. If you load one CSS file instead of five CSS files, your page should load somewhat faster. This is especially true when dealing with larger CSS files (for example, five large CSS files combined to one really large CSS file will usually make the site load faster). I'd recommend combining CSS files if you can. Depending on what system you are working with, and how much control you have over the code, you may not be able to. What reasons were given to not combine files? Matthew

    | Matthew_Edgar
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  • Hi Brett, Poorly written CSS selectors do not have much, if any, impact on site speed. I've never seen an issue where bad CSS changed the load of a page I was working on. That said, writing clean CSS can be helpful in a lot of other areas, including code maintainability. There is a good article on this that you might find interesting: http://css-tricks.com/efficiently-rendering-css/ I hope that helps. Matthew

    | Matthew_Edgar
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  • Google uses many signals to show title in SERP like social signals, title used in directories, backlink profile of that page etc. I think this is only an authoritative resource for this topic:  http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35624

    | SanketPatel
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  • I never see links from internal pages linking back to the main page. I see internal pages linking to other internal pages. I don't normally see people targeting their root domain with links from internal pages. Is this bad practice? It goes to reason if the main pages passes link juice to six secondary pages that it would be good practice to pass it back. The navigation bar has "home" on it. Does that imply that every page on the site passes juice to "home" and every link on the navigation bar? Does that then mean that it's good practice to have a good number of links on the navigation bar to spread link juice from the entire site back to those specific links? So each link on the navigation bar should be a page I am trying to rank for a keyword. My site has 10k pages indexed. Mostly real estate listings. The pages are all PR0 so likely pass nothing along to the navigation bar links... A good practice would be to chose all the pages in my navigation bar and SEO each one. Get each internal page on the nav. bar to a good PR so it passes it's link juice to all the other pages on the navigation bar and back home. Right? The navigation bar should be links to all pages you want to rank highly for because you can (with above strategy) rank them well together by ensuring a good few internal links. I do a lot of blogging. I get back links that way (duh). When I go on a blog and make a post, I should make a comment using my root domain. The next time I comment on the site use one of the internal pages on my nav bar, then another one. This way one site is feeding link juice to each of my internal pages which then feed my other internal pages/home. Right? Main point: I won't get a huge return for getting 10 links from one site. Each will pass juice but it will devalue in volume; however, I can get 10 links from that domain to 10 different internal pages at no devalue then pass link juice from those internal pages at no loss.  Right?

    | JML1179
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  • If you have logic behind it, If you can create this 'more' button that it does not reload page(Ajaxed) and it still indexes all text on the same page and if this is not something that will disturb visitors visually - definitely go for it! Just remember the date when you will implement that and closely watch your conversions! regards, Jungles

    | Jungles
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  • I changed my page title so it has less than 60 chars: now Google is showing MY page title, not theirs.

    | sbrault74
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  • Did you ever have a chance to look at the url i sent?

    | DoRM
    0

  • I know Hi checked out your plug-in it does not look like the best solution for total security and all honesty you can't get that from a simple plug-in you need to have a hardend server you might want to look into http://websynthesis.com/ http://wpengine.com/ https://Page.ly http://zippykid.com http://firehost.com Every one of them of is a far better job protecting your information the one plug and can and I'll have a server-side secure built in http://sucuri.net/ My 2 cents Tom

    | BlueprintMarketing
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  • Hi Yoseph, the first question I usually ask myself when starting planning a content strategy around a keyword is - "What information would I be looking for if I entered that search term?" So, for example, someone searching for an online wildlife biology degree is probably interested in course content, structure, accreditation, price etc. Make sure you include these basic elements. Then I'd use keyword research to help shape other content ideas (FAQs, keywords optimised around specific modules and topics etc.). Google auto-suggest in searches and the Adwords keywords tool and two basic places to start. I'd measure the audience's response to this content carefully in Analytics  - which pages are most popular; where are readers spending longest; if you have a site search, what words are readers searching for; if you have a sales funnel, whereis it leaking. This data will inform your content strategy for providing content that will match your cusomters' needs. Good luck..

    | gcdtechnologies
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  • excellent resource. thanks Matt

    | casper434
    0