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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • Hi Jarno, I want to keep the categories and yes ideally shorten the urls. I thought about changing ther permalink structure to %postname% instead of the current /%category%/%postname%/ Also I think I could chnage the reading settings to show only snippets of each post and add cusotm category text to make each category url as unique as possible. This post http://moz.com/blog/setup-wordpress-for-seo-success advises to keep category pages indexed so making these unique as possible is most likely the best solution to avoid duplicate content. The last thing I want to do is mess anything up. Although the blog itself doesntget much traffic anyway so I can only make it better. Already implemented a few changes including adding google authorship for each user which seems to have worked well. Already ranked a new post on page 2 for "best ski jacket" which was only published last week (date says may but this was altered in publish settings to keep another post sticky) Thanks for your help.

    | Trespass
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  • Infinite scroll may be useful for users, because they don't need to click click and click. From an SEO point of view, yes it may be a problem if you don't set it up correctly. Adam Sherk wrote a magnificent post about how to correctly set from an SEO point of view the use of infinite scrolling: http://www.adamsherk.com/seo/seo-tips-for-infinite-scrolling From a page performance point of view, I also suggest you to use - sorry I cannot remember the correct naming right now - that function that "retard" the upload of the content until it is now visible by the user due to the scroll down itself. That way you are not uploading all the content of the page at the same time but just when it is really needed by the user.

    | gfiorelli1
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  • Hi, yes that is exactly what you're supposed to do. Google naturally in that your site as long as you do not have no follow no index tags. You can also use the references below to make sure your site gets crawl and most likely speed up the time it takes for Google to recognize that you want indexed the entire site indexed. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1352276 http://support.google.com/webmasters/bin/answer.py?hl=en&answer=183669

    | BlueprintMarketing
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  • Thanks for your response Wesley ! The way i understand it If you put the 'rel=publisher' in the head tags then it should show on every major page shouldnt it ? cheers dan

    | Dan-Lawrence
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  • I would not worry much about them as I don't see anything really egregious. Alan makes a good point on the broken links. I did not see them (again it was cursory). Best to you both.

    | RobertFisher
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  • If you paginate an article then you can also use the rel=prev and rel=next to help Google crawl the pages in an article. I would be careful with UGC.  You may have someone with a list of 100 songs, but then they only comment on 20 of them.  Is it really worth showing all 100?  Seems like you would be ripe with duplicate content with all the repeated titles of songs.  Why not show the top songs with comments or maybe most played with comments?   Put the other 80 on a next page and then canonical link the additional content to the main page. I would worry less about length and more about quality and originality. Cheers!

    | CleverPhD
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  • I completely agree with Martijn and Takeshi in that whether or not you should make unique pages for each question depends on how in-depth the answers are. I'd like to add that whether you  create a single Q&A page or an overview page, you can easily mitigate the usability issue by using anchor tags. List all the questions at the top of the page and then break out the individual questions and answers(or questions and excerpts of answers) below the list. Link each question at the top of the page to the corresponding question and answer further down the page using same-page anchor tags. This will minimize the amount of scrolling required to navigate the page. You can also place same-page anchor tags periodically down the page that jump back to the top of the page. This FAQ page about CrossFit is an example of using same-page anchor tags both ways: http://www.crossfit.com/cf-info/faq.html. Hope that helps, and best of luck!

    | Christy-Correll
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  • Robert, I've always looked at the 70 charters you get in the title as the most important 70 characters on the whole page and every character you use there should be well thought-out and have a strong reason for being there.  Of course branding is important but rarely do you really need to take up space in your title in order to rank for your brand.  It's often better  to use that space for a concise handful of words that vividly describes what the page is about.

    | Chris.Menke
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  • There isn't any issue using both within a single website.  I use both because I use them to signify different things, as mentioned above.  I've even used both in the same title.

    | Kurt_Steinbrueck
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  • Hi John, There are a few things you might consider. Keyword stuffing is relative to the total amount of words on the page, so unfortunately there is no way around it but to generate more quality and unique content that are ideally on the page. You could start with the most important pages to you and see if it helps. The easiest way to add more content to the page, without writing more content, is to set list view as your default. Quality and unique short descriptions would be read by search engines on the category page. You can also try and optimise CMS or blog page(s) for the keywords, but that would take putting in the time and resources to making it really unique and value added. Other ideas would be to put tabs for content on the category page. So the short answer is yes, it is probably seen as keyword stuffing, relative to the amount of content on the page. I know it's not exactly what you wanted to hear, but I hope there are a few helpful ideas in there for you.

    | ElBo913
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  • Yeah Matt is right they have been doing this for a while, they also change the description too sometimes.

    | JeusuDigital
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  • If you want to private message me to tell me which site, I can take a look at your campaign. I took a quick glance, but I couldn't tell which domain it was you were talking about.

    | Dr-Pete
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  • Hi all, Thank you all the super quick replies! The information you have all provided has given me much more clarity. It probably sounds a little naive, but I never knew the direct purpose for the alt tag, so thanks to all!

    | John_Francis
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  • What does your audience/customers care about? Is there a way you can survey them? What about looking at reviews that they've left to see if you can figure out what is important to them, what concerns they might have had (that you can address) etc. What about the businesses being listed - what are their goals? What do they want to target? Why so few words? You say you want to be as descriptive as possible by only have 100 words at most?

    | DougRoberts
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  • That's great - many thanks for all of your help. I'll update this post of any outcome as it may help others in the future. Thanks Dr Pete GB

    | Bush_JSM
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  • Nothing is set in stone as far as number of times a keyword should be used. Although from experience I find 5 or 6 is more than sufficient. But Mike is certainly correct up front for title and H1 and that would get you off to a good start. Other areas to pay attention to would be making sure you don't have conflicting or too similar keywords in your text also. Recently saw a paragraph with 15 keywords and probably the same amount of synonyms of that keyword bunched into a few lines.

    | iboxsecurityltd
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  • I suggest updating the content all together, but doing so wisely. Use analytics tool to determine what keywords your visitors searched to find your page. Then, compare those keywords to the keywords for which you want that page to rank. For instance, if you are selling Cracker Jacks and your page ranks for ballpark snacks, then optimize your page properly for both keywords. I have several pages on my website that rank for more than one term. However, be sure to select one focus keyword, whichever you feel is most important to your success, and then include your secondary keyword throughout the text. One last thing: Let's say you have 1,000 dedicated visitors. If your content remains the same over the years, that number will dwindle or your dedicated visitors will visit your page less often. However, if they see you are updating content, that will entice your visitors to check back on your site often to see what additional changes you have made. Google also loves to see fresh content and helps improve your search engine results. I hope this helped! Regards, Meghan

    | Instabill
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  • Jarno, Thank you for the answer. Great insight!! I appreciate your help with this issue.

    | Highline_Ideas
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  • My friend, I am not going to use this tool, i even advice my customers not to do it. I understand the reasons. I just wanted to hear more information from more experience people. Thank you again SEOwise

    | iivgi
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