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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • My pleasure, thanks Craig, currently on the Isle Of Wight is lovely !

    | Dan-Lawrence
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  • Thanks a million guys, very helpful information. All the best, Allan

    | Todoist
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  • That's why tagging came into vogue but too often, it's overdone.

    | Chris.Menke
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  • Why don't you just hide that link? If the skype addon is installed it will automatically add the link to the phone number (if properly formatted).

    | FedeEinhorn
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  • Thanks for the response Frank - It's good to know you were in the same situation and what you decided on is working for you. Good point about ranking multiple pages too, that would make us seem more authoritative if that happened. Leaning a little more towards the blog posts

    | azu25
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  • Hi Roy Well in that case then i would be wary of duplicate content & descriptions etc I would really focus on trying to develop content/product descriptions to highlight differences between them This is almost certainly worth watching:  http://moz.com/webinars/ecommerce-seo-fix-and-avoid-common-issues Cheers Dan

    | Dan-Lawrence
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  • What do your customers care about? It's harsh, but take a deep breath and ask yourself if your site name/brand really matters.(Remember those loyal customers will probably be going directly to your site or via a branded search rather than a search for individual products) What's more attractive - "Dave's Widgets" or "Fast, reliable delivery..." The rules are obviously different if you're a big brand with a widely recognised USP. If you include the site name in the meta descriptions are you going to be losing space that you could be using to sell the product/value proposition/benefits? If you do feel the site name is important, is this something you can test before you go ahead and make a site-wide change? (Evidence is better than opinion!)

    | DougRoberts
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  • Sorry for the delayed response Kane. I have been running it for a while now and seems to be OK. Some speed test results have suggested that it  may have slowed page load times but too early to say yet so will test further, then test again once it is disabled.

    | pugh
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  • Your welcome! Have a look at this as well https://support.google.com/webmasters/answer/66359?hl=en Good luck

    | PremioOscar
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  • There isn't one conclusive article for advanced SEO as the topic is huge. I wrote a little post on the best blogs to visit to pick things up: http://mattjanaway.co.uk/the-best-seo-blogs/

    | MattJanaway
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  • Without going over what others have said, which I agree with, it seems each page features one product, right? So instead of "Products related to <this thing="" my="" customers="" care="" about="">from <my incredibly="" impressive="" brand="" name="">"</my></this> why not... " related to <this thing="" my="" customers="" care="" about="">from</this> Which would make it unique. Just a thought.

    | Cyrus-Shepard
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  • Hi Mihai, Thanks for your reply. I also have parameter URL's on some of these pages, which are mainly used when I send email campaigns to the same targeted pages, but with slightly modified content such as a custom banner on it. These pages are all noindexed but are helpful for targeted campaigns. In these cases the landing page still has the same paginated reviews series at the bottom. How would I treat these? For example: http://www.example.com/product?custombanner In these situations would i use the following for the paginated review URL's?: http://www.example.com/product?custombanner&review-p2 in conjuction with a canonical tag to http://www.example.com/product?review-p2, or could I just leave it as pointing to http://www.example.com/product?review-p2 (ie no need to have unique review pages for the parameter pages with canonicals)? Thanks

    | pikka
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  • We deal with a similar issue. However, what makes it interestingly complex is that our branch and audience is B2B. Besides being very important to know which variations has more traffic volume, it seems that a single/plural variation can have in the background different queries' needs or origins. For example between "payment services" and "payment service", there seems to be no difference and of course as the previous mozers comment, Google is intelligent enough to present results regardless of the spelling. However, "payment service" could be (and tends to be) a B2C query. Usually referring to a specific service, i.e. "jc penney payment service". That is of course not relevant for us. In conclusion, I would recommend to also have a look at the content's type and context that the different variations trigger.

    | martin.weiss
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  • Hemani, A quick leeds form is not really an option in our business. To get an idea of what a customer wants it takes nearly a complete page. Perhaps we could put a "GET A QUOTE" link in the header. Maybe this would increase conversions. The blog is a great idea. We will work on implementing this right away. Obviously our home page is the most engaging. My concern is that optimizing internal pages with a lower user experience will lead to lower conversions. Based on this should we try to optimize our home page for the heavy hitting keywords. Right now our bounce rate from the home page is right around 30%. My guess is that it will be more if people start landing on the internal pages that are not as attractive.

    | SeaQuatic
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  • it depends. that Option can often help a little bit with scrapers if you are going to run a blog (scraping WILL happen if you have worthy content). otherwise, there is not a real need to that. see this thread for more info. this other link is mentioned in there for modifications to this theme's metadata and settings.

    | Raydon
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  • Hello there! Like Wesley mentioned before the best way to avoid any "non-desired" crawling and indexing of your development or testing environment is by requiring authentication (whether with htaccess or your own programmed login/password screen). Unfortunately sometimes there have been situations when search crawlers don't necessarily follow robots.txt directives. Additionally, beyond search engines you might want to protect your development or testing environment, making sure that only people with the required access to it can enter. Because of this, the best way to go is requiring authentication to access to your subdomains, not robots.txt. I hope this help!

    | Aleyda
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  • Hi Angela, Officially google recommend that for search results without filters you should use either a rel canonical to a 'view all' results pages OR rel prev/next (not both in other words). Now with filters that changes slightly and then you should implement rel prev/next as normal but also rel canonical each filtered page to its relevant NON filtered page. So for example you have: Page is /all/best/2** and **meta data is: So you rel canonical not to the first non filtered page as you mention but to the relevant paginated non filtered page if you see what I mean. It can get a bit confusing, be sure to check the final results well to avoid unpleasant surprises. Hope that helps!

    | LynnPatchett
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  • ... of course it wasn't too difficult to solve this problem. In Foundation I could assign the right classes... so there is no need to work with visibility classes in this case.. and produce dublicated div's.

    | inlinear
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  • I agree with Takeshi, couple additions. If you do go the route of changing your search URL structure etc. I would not deindex your old search pages, I would 301 redirect them to the new pages you are creating.  I would then setup new search pages behind a folder that you disallow in robots.txt to keep Google out of those results and into your more important pages. The apples to apples comparisons make sense too.  Product pages always convert better as it is the page where the product "lives" I can see why Google ranks your search result page for "RevoStock Fishing Boat" as it gives users the best options for accessing all your fishing boat videos. http://www.revostock.com/SearchResult-Empty.html?text=fishing boat&cat1[]=1 If you look at any of your fishing boat video pages on that search result page, they are pretty much identical examples I see at least 40-50 product pages like this http://www.revostock.com/Stock-Video-Footage/229719/Fishing-boat.htm http://www.revostock.com/Stock-Video-Footage/229730/Fishing-boat.htm http://www.revostock.com/Stock-Video-Footage/229746/Fishing-boat.htm same URL, title tags, h1, even the slug at the end Fishing-boat.htm etc just the variation with the ID in the middle of the URL and on the page. Google is looking for the authority page on your site for "Fishing boats", but with all the product pages almost the same, I can see why it would point to the search result page as it is a major hub for your content   You also mention that "On the product pages, we do show the keywords related to the item and then link back out to the Search Results pages from these. "  This is another signal to Google that those search result pages are important. Getting back to the conversion point again, you still should look towards using a category page to rank on your head terms vs the product pages due to your inventory.  Lets say you wanted to rank for "Fishing Boat Footage".  What product page would you send someone to?  You have a ton of choices on your site and so seems to make sense to have a great category page to get people to the site on a given KW and then make it easy to then let them browse your inventory. You can then use all the videos/product pages themselves to focus on the long tail searches. You need to work on differentiating the videos.  They need descriptions and more information around them.  I can see the differences in the videos by looking at them, but Google will not due to the lack of text.  Outsource some writers to work all of this up and it should not only be good for Google, but for users.  All of the detailed descriptions around the videos would help for those longer tail searches and you could end up with more search volume long term.  I help run a site where we have "contributor submitted content" as a part of information about their products.  The stuff we got submitted sucked.  Poorly written, typos, not helpful, etc. We hired some contract writers on the cheap and they cranked through stuff and the site is doing much better for having clean up to date content.   I know you are saying, "That is crazy" but it is just the thing that will also differentiate your content from others and ultimately gain more customers (IMHO). My best advice is to read everything that Adam Audette has ever written.  I kid you not.  He gets into details around pagination and structure for exactly the type of questions you have. This article should nail it right on the head for you http://www.rimmkaufman.com/blog/site-search-dynamic-content-and-seo/01032013/ An oldie but a a goodie http://searchenginewatch.com/article/2097061/SEO-Techniques-for-Large-Sites-How-to-Maximize-Product-Visibility-in-Organic-Search Cheers!

    | CleverPhD
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  • Excellent ... thanks for your suggestion.  I had been placing a link in the new article back to the old and all of my old articles outrank the new.  Should I remove the links to the old articles one I have placed links from the old to the new?

    | Humanovation
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