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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • Hello Rishad, Even though this page says "Customizable meta data (title, description, keywords) they must not mean on every page because on this page a representative from Amazon says: "There may be other solutions, but we don't currently have anything built into the Webstore which would allow you to modify the Product Detail page title. If you like, I can request the ability to the modify the Product Detail Page title creation as a Feature Request." Later in the thread he continues with "I added the ability to modify the auto-generated page titles to our feature request list. Thanks for the great suggestion." However that was a year ago and apparently they haven't gotten to it yet, which isn't surprising since I doubt Amazon wants other domains to compete with them at the product level, even if the owners ARE paying them for the privileged to compete. Sorry.

    | Everett
    0

  • If the items are going to be changing frequently then I suggest not adding the microdata to the home page.  Think of it in terms of you want the microdata for an item to be on the page you want most associated with the item for search purposes.

    | BrentAllison
    0

  • That's a good rule of thumb from Brett Collins, though I typically make the alt attribute (technically it's an attribute to an image "tag" rather than a tag in and of itself, but it's just a semantics thing) descriptive of the image instead of the post - often it's the same thing either way. I know some people, myself included much of the time, who don't even use the title attribute unless it is within the href tag of a linking image. I know others who use it as the actual title of the image (e.g. funnydog.jpg would be "funny dog" and cats-are-evil.png would be "cats are evil"). I do typically make the alt and title attributes of an image two different things. I disable the creation of image attachment pages in Wordpress. When inserting individual images, ensure that the Link is set to File Url. When inserting a gallery, ensure that "Link thumbnails to" is set to Image File. You can also find plugins that will redirect the attachment pages. I typically block those in the robots.txt file too.

    | Everett
    1

  • Just to follow up on this - I am ranking # 5 for a category page and it's a competitive keyword. So I am not sure deindexing category pages is the best idea and I am glad I didn't do it with my second and new blog.

    | dealblogger
    0

  • For frequent posting this would be fine. For your main site images - you should focus on optimizing those separately and self host them. Create a guide to using the Flickr app for your client so the client can generate and post these images when they want to with real content - their actual thoughts at the moment. The goal of the guide would be not using the Flickr App, but using it to achieve the client's goal which you are facilitating. When your client takes pics, then they will be posted with useful parameters, metas, tags, and naming conventions. If you need to adjust them later you can always do that. You can use a Flickr image or gallery to build content around on the site and link social posts to that page. This is what will help get your images ranked. You could self host a main category image on a category page about a spot and then build your content use Flickr images so the most relevant image will be your self hosted image if you optimize properly. More benefits include ensuring fast loading images and good participation from your client which is what will matter in the end, with the pics being the same either way.

    | interactivemarketing.us
    0

  • Good point Doug. Consistency is they key for name /address/phone number.

    | KevinBudzynski
    0

  • Wouldn't recommend using exactly the same text. Always try to avoid duplicate texts anywhere on the web. I know it's a lot of work to write a blog post, an excerpt and a meta description text but it's worth the effort as long as the content you write is of good quality.

    | WesleySmits
    0

  • Hi Tim, Yes, any links to those non existent pages will be causing the page not found errors, so remove them from the sitemap. You should see the errors reducing (or disappearing completely) in the next scan report. If you still see errors in the next scan you can use the same process again to find any remaining links (if there are any).

    | LynnPatchett
    0

  • @TheCraig - I don't have an answer for you, but I have a few thoughts I wanted to throw out there. My concern about the AJAX links is it might be considered hiding content/deceptive behavior to the Google bot (but again, I don't know what the specific implementation is). Idea 1 of 2: Is there any way you can use category pages? So I was recently reading a well-recommended book, "SEO Secrets" by Danny Dover, and I came upon this interesting analogy describing the site architecture. I'll copy from another site's description of his analogy: "One of my favorite analogies for a good site architecture I first heard from former Mozzer Danny Dover. Think of your website like an ant hill. The opening of the ant hill is your homepage. Each link is like a tunnel connecting various web page chambers. You want each of the chambers to be easily accessed from the top of the ant hill. That means you want to organize your website in a way that allows easy navigation from your home page all the way down to the deepest chamber of your site." -- Gyi Tsakalakis on Attorney Sync, link Could you simplify your website into base categories that would make business sense? I understand the predicament you're in. By conforming to SEO (by removing links from the dropdowns), you may be killing usability for the user and thus conversions. Idea 2 of 2: If the question is important enough, why not bring on Danny Dover as a consultant directly to answer the question? He seemed like site architecture was a big deal to him. Take a look at the first few chapters of his book: "The Importance of Good Site Architecture" (Chapter 2). He seemed to emphasize the topic through his book. Then this is my idea: if it makes sense to do so (budget-wise), see if you can take him on for a few hours of his consulting time in order for you to explain your problem, and get a response. You have a very specific question (thus relatively straightforward to pick up and answer), and it might be fitting for a brief conversation. The AJAX'ing is speculation (b/c no one actually knows how Google's inner workings). Why not get speculation and judgment from someone who really knows his stuff, rather than speculating with a bunch of strangers online? It's a business expense to get the best judgment on what sounds like an important restructure!

    | AndrewAtMGXCopy
    0

  • I would do some keyword research to find out how people looking for your printing services are searching. Are they typing the city first? I don't know. I know from my own searching that when I'm looking for a local business or service I usually tag the city on the end...but that's just me. For example if I'm looking for a new Dentist, I would type "dentist olympia wa" But don't trust my searching habits, do a little keyword research to find out which combination wins out in search volume. Good luck!

    | danatanseo
    0

  • Thanks Chris for took your time to answers my question!

    | JohnHuynh
    0

  • I just recognize we parse content of a page base on ID, so anything character change between "car-pick-up-service" and "146", the results still is /extra-services/car-pick-up-service-146.html. The page /transportation--car-rails--146.html  may be come from somewhere, I could not find them. Is there any way to remove this link? because I don't want use 301 redirect. Thanks,

    | JohnHuynh
    0

  • okay i try to keep it under 100 lines and was wondering is this to much.. i know to little from apache rewritemap and looking for a dutch translation of the link you send me. so i can try that. Thanx again!

    | JoostBruining
    0

  • I also am interested in this. We have recently 'improved' the on page optimisation for the following keyword ''edited'' on the following page: ''edited'' I just checked when the page was last crawled by google by checking the cache date which is the 27th of May 201?. We have been tracking the keyword ''edited'' with the moz keyword ranking tool for the last little while and we've seen no real improvement, in fact we've dropped back a bit in the SERPs to ''edited''. does anyone have any advice?

    | jennie.evans
    0

  • Thanks Thats what I had in mind.

    | yournetbiz
    1

  • Yes. Once you get to the cached page, on the bottom right of the grey bar at the top is a link that says "text-only version". Click on that, and there you have it.

    | Linda-Vassily
    0

  • When you say "people," are you saying your own web team duplicates content to make their job easier? Or am I missing something?... If that's the case, you really should create unique URL's with unique page titles, product info, etc.  That's the correct way to avoid getting hit for duplicate content - don't create it.  It seems like what you're doing now is more of a band-aid solution to the problem. I'd consider that even though creating unique content in situations like this can seem daunting and/or be more expensive, there's probably huge long-term gains to made if you do it right.

    | SVmedia
    0

  • Well my goal is to rank higher and drive more organic traffic to the website. I am gonna be using pretty much the same keywords which are the ones that represent the actual product pages, I will just rewrite the title tags and product description in order to be found from people and also to improve the experience of customers that will not see just codes but actual words.

    | PremioOscar
    0

  • Thanks everyone for you helpful comments. I think the best of both worlds are worth exploring. I think maybe doing tips and advice on a blog style posts and  more "evergreen" content as pages. It won't matter eitherway as the Hubpages which I will create can link to either however as Wesley quite rightly pointed out there is a major benefit to blogs as these can be indexed on RSS

    | btiffin
    0