Category: On-Page / Site Optimization
Explore on-page optimization and its role in a larger SEO strategy.
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On Page Grade Reports - Which to optimize first?
Think of it like this: If the grade F is on page 2 position 15, while the grade C is on page 1 position 5, would you benefit more from; Grade C moving from 5 to 2 Or, Grade F moving from 15 to 10?
| Syncro0 -
Removing text from Homepage - Bad idea?
Thanks Irving, So this seems like an aesthetic choice for brands that don't need to rely on on page SEO for their homepage (most have no text !) and drive customers in other ways. I'm concerned my homepage looks cluttered. Would you know if Google still pick up text if I manage to implement an accordion for the chunk of text I have? Any possible penalties? Thanks again...
| well-its-1-louder0 -
URL parameters
HI John, Well you never can check if it's absolutely correct but you're following the best practices for creating pagination. The only thing I would add are the rel next and rel previous tags Google released a while ago. They tell them that there can be more related content be found and also tell them on how to use switch between the pages. More information about this feature could be found here on the Google Webmaster Central Blog. Good luck!
| Martijn_Scheijbeler0 -
301 redirected Duplicate Content, still showing up as duplicate after new crawl.
It generally takes about a week for our crawlers to recrawl your site and process the data. You can find the date of the last and next crawl in your campaign, in your campaign overview. jMnD2D8.png
| Cyrus-Shepard0 -
Duplicate Content
That content is duplicate content, yes. However, it's more important to have a decent amount of unique content on each page than it is to worry about how much duplicate content is on each page. Duplicate content isn't the end of the world if each page has substantial unique content, which is the first explanation I'd put forth in why you're still seeing those other domains ranking fine. This is how you'd strike a balance between having useful duplicate content and pleasing search engines. Regarding having too many products to write unique descriptions, unfortunately you're going to have to bite the bullet on that one if you want to rank better. It might seem unfeasible for you to write all of those, but writing them one by one or hiring a writer to rewrite each one in batches is going to be essential to you ranking well.
| KaneJamison0 -
Is anyone familiar with data clustering and its implications?
I'm familiar with some data clustering techniques, but not in the context of SEO. Broadly speaking, cluster analysis is a way to find patterns in data where the patterns/structure are unclear. Do you have an article/quote/etc.? I'd be happy to dig deeper, but I'm just not clear on the context here.
| Dr-Pete0 -
Same UI, different domain
It takes so much work to make domain / web pages rankable that many don't have enough time or energy to spend doing it for two domains so you might as well put your efforts into your money domain. As far as "dominating the front page of Google" for your branded keywords, what do you get out of that that you don't get by keeping the domain on your domain? One additional listing? You could get that and more just by working your social media profiles and or an inexpensive adwords campaign.
| Chris.Menke0 -
Creating the META title tag?
Thank you! I just realized I hadn't actually changed my title tag for my home page so I just did. (Conflict between Thesis and Wordpress SEO plugin) I will leave it at that for awhile and hopefully it helps. Thanks for your help!
| dealblogger0 -
Redirection
Hi Juan Miguel, For the non-www to www redirects, from http://piensapiensa.es to http://www.piensapiensa.es you can use: RewriteEngine On RewriteCond %{HTTP_HOST} !^www. RewriteRule ^(.*)$ http://www.%{HTTP_HOST}/$1 [R=301,L] On the other hand, to redirect: http://piensapiensa.com and http://www.piensapiensa.com to http://www.piensapiensa.es you can use: RewriteEngine On RewriteBase / RewriteCond %{HTTP_HOST} ^piensapiensa.com [nc] RewriteRule ^(.*)$ http://www.piensapiensa.es/$1 [r=301,nc,L] RewriteCond %{HTTP_HOST} ^www.piensapiensa.com [nc] RewriteRule ^(.*)$ http://www.piensapiensa.es/$1 [r=301,nc,L] Thanks, Aleyda
| Aleyda0 -
Best start for int'l SEO?
Hi Brandon, About your questions: How you call the subdirectories shouldn't be a matter: /es/ or /es-es/ (it's meant to be descriptive and short for users but non-relevant at this point as a signal towards search engines). However, what's important is how you name the URLs of each language version later: they should be in the language of the content that they show. If your international versions are country targeted (meant to be focused on users in a specific country and not language targeted, meant to focus on any user speaking a language) then you should geolocate them through Google Webmaster Tools. You should also use hreflang annotation in your different pages, referring to each URL language (and country, if they're geotargeted) too, so you won't end-up facing any content duplication issues, since you might have for example a Spanish version targeting to Mexico with a very similar Spanish copy than your Spain version. If you add the annotations then Google will know these different URLs are targeting to different countries or languages audience and shouldn't cause a content duplication problem. If you can't just translate/localize the whole site structure to other languages, then it's a must that you prioritize. Start with those language / countries that have the higher current audience for your site and have the higher potential to grow too. Enable just the most important landing pages / sections of your site if you can't do them all, the ones that you can really maintain, translate / localize well, to give also the best user experience to those visitors (besides of being able to rank with them well in search engines). Take a look at this post where I wrote about how to set an International SEO strategy well from the start and avoid running into issues in the implementation later. Thanks! Aleyda
| Aleyda0 -
Crosslinking Question - Footer or Header?
I basically agree with Cesar's opinion. But if your brands have a close relation to each other I think it's okay to link to those - from header or footer. Header links will look less spammy since they are well visible for users. If your brands have a legit connection to each other there should be no riks - at least that is my experience with well-established brands that belong to the same company. But linking from related content always has some benefits compared to sitewide linking - at least for seo. If you want to push cross-selling, linking from a header meta navigation makes sense.
| zeepartner0 -
Linking from Subfolders
Not sure exactly what you're asking, but there is no problem with pages with pages in subfolders linking to pages in different subfolders or that are in a higher level of the hierarchy. Site architecture can get complicated, but in general: Create a clear hierarchy of pages Link to your top level categories from your navigation Make sure to link to all the pages of your site from somewhere else on the site Always include a link back to the homepage Again, these are just general rules, but should be a good starting point for most sites.
| TakeshiYoung0 -
Too Many on page links! Will "NoFollow" for navigation help?
From Google's perspective: "If those pages are 'non-important' why are you linking to them from the navigation on every page?" I didn't see any right-hand navigation, but I did see navigation on the left side. I do not see an issue with it, however, as this is an important way to get people and search engine spiders to category and eventually product pages. Perhaps you are thinking too hard about this so I will throw my opinion in along with the three other experienced SEOs above who all I think agree on this: Do not nofollow your navigation links. Do not get rid of them. Do not worry about losing "link juice" into those pages. If you truly think a page is unimportant, such as a category that doesn't sell many products, consider removing it from the navigation. Here's an example of how that might be done in this case: I see the fly-out navigation to sub-categories includes all sub-categories for each main category. You could choose the top five sub-cats and then include a "See more categories" type of link instead of showing them all. This could be useful on a long list of sub-cats like the one under "Power Tool Accessories". You could limit the navigation to just two categories deep instead of including the third fly-out navigation level (e.g. Power Tool Accessories --> Bit Sets --> Socket Sets). If the argument is that those third level categories are useful to visitors, thus you want to leave them there, then you have answered your question. Leave them. Don't worry about page-rank. If they are important enough for visitors to want them there and to use them, they are important enough to have their small share of pagerank. If you choose to ignore all of this advice and want them to be there, but not pass pagerank, you can change the way your navigation operates by using a script so there aren't actually any href tags on the page for the navigation. All of the links would be controlled in the script, which would be placed in an external .js file, which could be inside a folder that is blocked in the robots.txt file. I don't recommend it, but that's one way to do it.
| Everett0 -
Big shift in local results with Penguin 2.0?
I'm seeing a lot more localized results. I think it's gone way overboard. I can't even fathom someone wanting local results for some of these search terms. Here is an article detailing local results for some pretty broad search terms. http://www.webpagefx.com/blog/search-engine-optimization/penguin-2-0-update-google-blending-local-results-with-organic/
| nixforsix0 -
Title Tag and Company Name
Well, that is the structure of the titles. keywords at the beginning and the brand after the main keywords. My only concern is the length of the title that at times goes well beyond 70 characters, but if the length doesn't affect rankings and crawlability of the site, I will not worry about that.
| PremioOscar0 -
Modify URL, how to re-index
Thank you! But old pages still alive but they were removed from my sitemap. Should I use redirect 301? Old URLs still alive because I code by php and use ID to link a content. eg: old URL: http://www.vietnamvisacorp.com/faqs/what-is-vietnam-visa-on-arrival--115.html still alive but it was removed from sitemap new URL: http://www.vietnamvisacorp.com/faqs/what-is-the-vietnam-visa-on-arrival---voa-to-vietnam--115.html, I have just replaced the old URL by new URL on my website as well as on my sitemap
| JohnHuynh0 -
The seomoz on page keyword analysis tool is not showing title or keyword in document
Hi Ron, Thanks for reaching out to us! Generally the time it takes the changes to reflect on our report can take up to a updates to reflect. You can check out more information here: http://www.seomoz.org/help/on-page-reports Hope that helps, Peter SEOmoz Help Team.
| Peterli0 -
Too many onpage links
Hey Romaine The campaign tool is making a general recommendation based on the best practice advice of only having 100 links tops on a page. That is all fine and dandy but the reality is that this has to be thought about in the context of your site and your users. What this ultimately means is that you are spreading the internal page rank between those 115 pages fairly evenly. Now, if those 115 pages are all of equal importance then great, but if not, if some of them are just blog categories or the like then you are missing an opportunity to promote the most important pages in your internal hierarchy. To decide what to do try asking yourself these questions: What are my most important pages? Can I restructure my site so the less important pages are linked to from elsewhere? What you will probably find is that you can rethink your navigation and lose the side bar or make that a navigation element on a sub page. This focusses the internal page rank on the important pages and still allows you to provide navigation where needed. It's hard to give a general answer on any of this stuff as there are so many moving parts and it all depends on what is right for your site and your users. This is a good read by the ever readable and reliable Dr. Pete on the subject: http://www.seomoz.org/blog/how-many-links-is-too-many Hope that helps and certainly fire over a link and I will take a look and feedback. In the meanwhile, this is not optimal, but it's not the end of the world either so don't blow a gasket! Hope that helpsMarcus
| Marcus_Miller0