SEO Title Tag Best Practice?

[COEDMediaGroup]

Hi,

I would like to know if appending site name at the end of page title ( page title -_ Site Name/Site URL_ ) is a good/bad practice in reference to SEO?

If a good practice which is better ( Site Name or Site URL )?

Example:

20 Things you didn't know about zombies - coed.com

Thanks in advance

[danatanseo]

Personally, I view appending the name at the end of the title to be more for branding than for SEO. If you are trying to build a brand, it can be very useful to reinforce it by placing it at the end of all of your title tags. This works great if you have a unique brand and your brand name is short enough to actually fit within the character limitation of the title tag while still giving you room to describe what's on the page.

Regarding whether or not to use ".com" - I think it depends on your business and your intent with the site. If the majority of your business is taking place online, then the .com might be very appropriate. Or, if whatever action you are hoping the visitor takes is an online action, then again, the .com would be very appropriate. If, on the other hand, you are a plumber and what you really want is for them to call you, then maybe leave the ".com" off...for example "Roto-Rooter"....if you search "roto-rooter Seattle" you'll see they append "Roto-Rooter Plumbing" at the end of their title tag, not "Roto-Rooter.com"

Hope that helps!

[Chris.Menke]

Robert,

I've always looked at the 70 charters you get in the title as the most important 70 characters on the whole page and every character you use there should be well thought-out and have a strong reason for being there.  Of course branding is important but rarely do you really need to take up space in your title in order to rank for your brand.  It's often better  to use that space for a concise handful of words that vividly describes what the page is about.