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Category: Content & Blogging

Ask and answer questions around the topic of content development for SEO.


  • There's a badge for that http://www.seomoz.org/dp/badges

    | PathMarketing
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  • As mentioned by Ryan I would move the content to the main site.  However I would rel canonical the blogger and blogspot posts to the new location.  This way you can boost the domain and still maintain the links that may have been created to the old content.

    | LabadieAuto
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  • Awesome, I will try Yoast out. Thank you!

    | smstv
    0

  • There can be other duplications of pages so it is advised to have the canonical tag on each page. It's also good for other reasons as well so yea click the option for the canonical tag.

    | CraigAddyman
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  • Hi, I suggest feed burner. I've never read anything but I feel like it helps get your links indexed quickly since Google runs it. You can also submit your RSS to various RSS pingers. Also get your RSS set up on your Facebook pages, linkedin profile or other social media sites that have the option to pull in RSS. Good luck.

    | getrightmusic
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  • The advantage of guest blogging is you are exposing your site to an established audience. If you take any given topic there are going to be power users who have may receive RSS feeds from all authoritative sources and visit many sites; however, most people will have one or two favorite sites and stick with them. By adding an occasional guest blog to a site, you are presenting yourself to the site's audience. Those who find your article helpful or interesting may follow a link back to your site. That is what I consider to be the primary advantage of guest blogging. If that link is followed, then you have also diversified your link portfolio a bit as well.

    | RyanKent
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  • There isn't really anything you can do to impact this.  This is not a good strategy for your competitor, and I'm not even sure how much it could potentially be benefiting them.  Google will realize the duplicate content and then serve the page that has a higher authority as the result that actually matters.  If I do a search for bozeman chevroletand montana chevy I actually see the Montana Chevy website coming up for it's root domain search, but even when I search the exact match Bozeman Chevrolet it doesn't even come up on the first page.  This tells me that Google has established the origin of the content and higher authority domain as the Montana Chevy website.  In reality that may be true or false, but that's what Google has decided.  If you run OSE reports on both domains you'll see why Google has decided the Montana Chevy is of higher importance because of all the links that point to it. I would just let your competitor go about doing this, because I don't believe it actually gives them any real benefit.

    | Bevelwise
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  • Google certainly recognizes that the phrases are related, but they most likely distinguish these semantically.  You'd probably want to work in phrases like "Pain Management" or "Pain Relief" to optimize for the keyword "Pain". Moreover, though, you shouldn't really be paying attention to keyword density when you're creating your content.  In fact, you really shouldn't be thinking very much about Google at all when you're creating your content.  The very best content is written for people.  Think of your readers.  Think of what they would find most interesting/engaging/helpful.  Appeal to your readers and write like Google doesn't even exist, and you'll find that you've created the type of content that gets links on its own, and gets shared socially without having to "fake it".

    | AnthonyMangia
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  • Love those examples, brightened up a Tuesday morninig.

    | zealmedia
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  • Yes - I believe your blog would look less-biased if it linked out to other useful websites.  Some people will say you should "nofollow" those external links so you don't "bleed" your page rank, but I don't think that is beneficial in today's SEO. That said - try to avoid to any overtly commercial sites that might run competitor advertisements through programs like Adsense.  It's a bad habit for blogs to just link to the first site they find through Google searches.  It's always better to link to a known brand like NY Times than a low-quality eHow.com type site. If you have other pages other than your homepage, I would link to the most relevant piece of content you have based on the the context.  You don't want to just link to your homepage in each blogpost.  The more specific and descriptive you are, the better.

    | Conor_OShea_ETUS
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  • The benefits of having it in the subfolder when the the topic is relevant to the main site are clear - another thing to remember is in terms of your marketing/link building work it's much easier to get strong links to your main site and then inner link to your blog/blog posts.

    | DanHill
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  • Hi Kimberli. I do see an issue with your site's setup. Currently your "www" subdomain and your main domain provide the same content. http://www.kimberliskuties.com http://kimberliskuties.com Both of the above links bring up the same page. Your site is duplicated on the internet. It appears your site has all of it's links going to the "www" form of your URL. The easiest resolution is to contact your host and let them know you wish all of the traffic for your site to go to the "www" form of the URL. This is a very common request and the change can be made instantly. After the change is made, try testing one of your internal links such as http://kimberliskuties.com/storm.cfm?funnelaction=865. Notice I offered the "non-www" form of the URL. If the change was made correctly the page should appear and the URL should include the "www". One other thing I noticed...your URLs are not friendly. They all appear identically with only the trailing number changing. I would suggest working with your web designer to try to offer readable URLs such as www.kimberliskuties.com/photos and similar URLs. This change would be helpful for SEO and users.

    | RyanKent
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  • It crawls and maps the structure. There is no way of manual entry, but it can be exported.

    | Dan-Petrovic
    2

  • Thanks cabbagetoe, Yes having one website would make sense but  the client I work for already has 4 sites so I'm not sure what is the best solution for him at this point. 2 websites are almost ready, the other 2 just the domains...

    | pwpaneuro
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  • To start with I would conduct some keyword research to identify bin related phrases that are generating search volume and you could deliver some interesting content around. I would also consider creating some link worthy content, a competition may be worth a try maybe giving school children the opportunity to produce a graphic design to cover one of your bins? This should increase your blog posts ability to rank in the serps. From a user perspective I would break the posts up with some images and maybe some bullet points and sub headings to make them easier to digest. Including images would also give you the opportunity to optimise the image alt text. I would also make sure all your posts only contain one meta description as multiple meta descriptions can confuse search engines: On URL www.imrubbish.co.uk/blog/2011/07/best-recycling-bin/: name="description" content="I'm Rubbish.co.uk Blog"> name="description" content="Our best selling bin so far this year has been the Open Top Recycle 50 and Recycle 30 litre. Both come with a choice of  2 coloured bases, 6 coloured lids and" />

    | CPLDistribution
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  • Thanks so really with blogging and social media the client really needs to understand the importance of sharing information and  that we are not directly trying to create business.

    | iprosoftware
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  • Hi I most definitely would use them.  You may want to remove "the" or other extraneous words. Also, keep whatever is before it in the url short, and preferably only one level deep.  So if you're viewing an individual blog post:  www.domain.com/blog/this-is-the-url-of-the-blog-post If they are just so ridiculously long (like over 15 words) maybe its a sign your titles themselves are too long. -Dan

    | evolvingSEO
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  • It's great news that you are getting 75 to 80 posts per week with a lot of it being very well written. Will this hurt your site if the posts link back to a site where a verbatim copy exists?  In my opinion you have three risks.... 1) linking to websites that are being heavily manipulated - a bad neighborhood.... .... 2) seeing your copy of the post filtered from the search engines because of duplicate content... and ..... 3) seeing your site or a client site be punished by panda for content farming. Here is what I would do...  1) Encourage all of your clients to post high quality original content.  Preach a strong sermon to them about the value. Limit the number of links within your site that lead to low quality content or content that is heavily syndicated. Develop a "library" on your site of very high quality, original, non-syndicated content and strongly encourage your clients to submit items for consideration.  Be strict with the rules.  However, any article accepted would be featured on your homepage, linked to from one of several highly visible category pages on your site that are featured in your persistent navigation.  Turn your content resource into a highly promoted asset.  Create a situation where clients will highly desire the premium attention.

    | EGOL
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