Latest posts made by Zumiez
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RE: 2 websites or one .ca and .com
Hello Henya, this is a great strategic question and ultimately relies on your long term growth initiatives for the United States and beyond.
Having .ca as your country-code top-level domain can prove beneficial for local search queries. This could be a contributing factor as to why the .ca site has brought in more traffic. Using site analytics can provide you with your referring sources to confirm this.
Additionally, have .ca as your ccTLD will provide you with the ability to market to the French speaking provinces more authentically as you have the "home town" advantage of being a Canadian retailer rather than a U.S. domain.
If the U.S. marketplace is determined to be a growth opportunity I recommend maintaining the .com domain. Having the .com domain will serve U.S. and _should _ultimately convert your U.S. customers better than U.S. customers shopping your .ca site...again you can verify this using analytics. The lift in conversion should provide enough incremental revenue to support maintaining both domains. Also, if your client decides to open a brick and mortar store in the U.S. the .com site will become incredibly more valuable.
Hope this helps!
Matt
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RE: Video Schema needs a 2nd opinion
Hi Dana,
It appears the video and the video sitemap you've submitted has not been indexed by Google. I would verify that your video sitemap has been submitted to Google using Webmaster Tools. Next I would make sure that Google has crawled your video MP4 file and that it is in the Google index. I would also recommend creating a Google + page for your dealership and posting that video on your page to ensure a crawl of the video. This will also benefit your local optimization efforts. Hope this helps in your local optimization efforts.
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RE: Duplicate META Description
It sounds like you have a duplicate content problem inclusive of a duplicate Meta description problem. If you can make the content unique on both domains you will have the ability to update the Meta description creating two unique pieces of content which puts you in a better position than you are in now.
Best posts made by Zumiez
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RE: Video Schema needs a 2nd opinion
Hi Dana,
It appears the video and the video sitemap you've submitted has not been indexed by Google. I would verify that your video sitemap has been submitted to Google using Webmaster Tools. Next I would make sure that Google has crawled your video MP4 file and that it is in the Google index. I would also recommend creating a Google + page for your dealership and posting that video on your page to ensure a crawl of the video. This will also benefit your local optimization efforts. Hope this helps in your local optimization efforts.
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RE: 2 websites or one .ca and .com
Hello Henya, this is a great strategic question and ultimately relies on your long term growth initiatives for the United States and beyond.
Having .ca as your country-code top-level domain can prove beneficial for local search queries. This could be a contributing factor as to why the .ca site has brought in more traffic. Using site analytics can provide you with your referring sources to confirm this.
Additionally, have .ca as your ccTLD will provide you with the ability to market to the French speaking provinces more authentically as you have the "home town" advantage of being a Canadian retailer rather than a U.S. domain.
If the U.S. marketplace is determined to be a growth opportunity I recommend maintaining the .com domain. Having the .com domain will serve U.S. and _should _ultimately convert your U.S. customers better than U.S. customers shopping your .ca site...again you can verify this using analytics. The lift in conversion should provide enough incremental revenue to support maintaining both domains. Also, if your client decides to open a brick and mortar store in the U.S. the .com site will become incredibly more valuable.
Hope this helps!
Matt
Responsible for driving organic search rankings for Zumiez using both front end and back end development methods as well as developing content, improving social, and investing in mobile initiatives. Extremely proficient front-end developer and inbound strategist.