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OCring it should make it crawlable so that should create search engine benefit. What you could try is using some of the content as a lead generation piece. So you know all those sites that will give you well written white pages if you give them an email? You could do the same, so maybe have the best content released only after an email is produced.

I would link "our agent" for "X Region."  We don't have exact values on how Google treats multiple links from one page to a single domain, but they have repeatedly said that there is a diminishing return.  So, limiting it to just two links will give you the majority of the value you would get anyways, and doesn't appear too spammy.

Online chat was a total fail.  We had user voice on the site for a year and no one used it!  Ever.

Hi Denis, The thing is: if a website offers inbound links that pass PageRank then by definition they do not comply with the Google guidelines. Google is quick to call all things not compliant spam and sometimes makes arbitrary choices as to what are considered bought links. During a conference I once asked an ex Googler who was a webspam specialist that I thought that an advertorial on big websites are de facto paid links if they pass PageRank? I never got a real answer but I guess it all depends on the standing a website has with Google. If a small blog asks a fee for an advertisement with an followed link then it's a slippery slope, large news sites are not a problem. All being true the link they offer is not an advertorial and is an paid link in a link directory and in the end has a high risk of being classified as such. But if you would need to put a price on it: the DA in combination with the anchor text of the link makes it more or less valuable. A DA of 30 is significantly more then 20 and will pass significantly more PageRank so us more valuable. How much more is up to the person who is in the market for buying I guess. Hope this helps. Gr Daniel