Welcome to the Q&A Forum

Many thanks Rui, we'll try Yahoo! and Bing advertising.

We have different products for different clients and the purpose of the initial question was to understand (if exists) a kind of "cross-sectorial" typical CTR for a Remarketing campaign based on the average of real data of other PPC professionals.

Right now have several remarketing campaigns running for different clients, specifically we would like to know what do you think to be a good CTR for this market fields:

a) Automotive (high profit margin for each acquisition).
b) Online printing (low profit margin for each acquisition).
c) Beds and mattresses e-commerce (high profit margin for each acquisition).
d) Leather bags (medium profit margin for each acquisition).

Is in your opinion the Remarketing a good solution, in terms of increaseing the PPC budget by a reasonable profit margin for these 4 market fields (a, b, c, d )?

Which kind of PPC (other than AdWords) would you use for them?

Many thanks.

Many thanks Rui for sharing with us your data! It's very helpful for us!

Anyway, which kind business model do you have for your "education product"? Monthly subscription?

Many Thanks Irving.

Do you have a couple of example of e-commerce that use that with microformatting? Just to understand what are the best practices in doing that.

Hi Johnny4B, thank you for your advice.

Unfortunately the e-commerce CMS does not support the product review and we have no budget for let the deveolper to add that functionality.

Do you know some "review website" in which every e-commerce should invest energy/time/money to be in?

Many thanks again.

YESdesign

In an e-commerce website is it better to have:

a) Email of happy customers.
b) Reviews of customers ad hoc.
c) VIPs that use the product in sale in the website.

Which of these from your direct experience works better?

Please show us what is working and what is not from your experience, suggestion, ideas, best practice to create an effective testimonial section of and e-commerce website are appreciated!

Many thanks in advance,

YESdesign team

ps. we don't have the budget for images and or videos…

Thank you Logan, we're aware that the CTR depends on a ton of factors, we just needed to listen about some real-world CTR from other marketers that had run Google AdWords remarketing campaigns.

Many thanks for your answer!

YESdesign

Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign?

Many thanks to everyone that answers.

YESdesign

Howdy Miriam, thank you for your advices too!

I will set up a unique "Google+ Local Page" via the old "Google Places for business dashboard" for each store location.

Given that I only have a few photos for the 5 different showroom, besides changing title tags, meta description, images alt tag (a couple for each showroom) and "google maps", what else do you suggest me to change to differentiate them and avoid duplicate content?

Any idea also from Jo and Gregory will be appreciated!

Thank you in advance guys,

YESdesign team

Ok thank you Gregory, I'll try Google+ Local pages! Have a good day!

Thank you so much for your answers Jo! Have a great day!

Thank you Gregory. But I still have these 3 problems to figure out:

1. I need to update 4 different Google+ Pages with the same offers, which is the best practice? Does exist?

2. If a user "circles" one page this means that is not "circling" the other 3, does exist a way to avoid the 2) issue? How would you deal with this issue?

3. And, in your opinion Gregory does it make sense to create 1 Google+ Page and 4 different "Google Places for Business"? Have you ever tried this solution?

Thanks

Thank you for your example and for your help Jo, I appreciate that. I still have 3 problems to figure out:

1. I need to update 4 different Google+ Pages with the same offers, which is the best practice?

2. If a user "circles" one page this means that is not "circling" the other 3, does exist a way to avoid the 2) issue?

3. In order to avoid the 1) and 2) issue, does it make sense to create 1 Google+ Page and 4 different "Google Places for Business"?

Many Thanks again.

Thank you Jo, given that the brand is local, what would you do if the 4 shops are within 100Km?

Hello there,

which is in your opinion the best practice to setup a Google+ Page for a company that has 5 stores located in different cities?

(That company is not already listed in Google Maps!)

Many Thanks

YESdesign team

Many thanks Irving, what about if every post is original content?

Specifically what metrics you'll check and take care about in Google Analytics?

Thank you

Hello there.

We have a blog for one client with 270 posts and we want to keep only the best posts, in order to avoid Panda penalties.

In your opinion how can we understand which one is worth while to keep online in the blog and which one is better to delete from the blog?

Which Google Analytics metric would you use to determine the quality of the posts and then grade them?

Before make this big curator work we wanna show an Excell file to our Client.

Many thanks for all your suggestions.

YESdesign team