What is a good CTR for a Google AdWords Remarketing banner campaign?

[YESdesign]

Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign?

Many thanks to everyone that answers.

YESdesign

[LoganYard]

This is almost too vague of a question, because CTR is really dependent on a ton of variables, such as:

• Perceived value of said "bonus"

• Industry served

• How specific, or broad your targeting is

• Do you cap your impressions?

• Branding and brand recognition (does it look familiar to the viewer - do they recall your message your brand, what your product is all about?)

• The design/interactivity of the ad

Remarketing campaigns can vary significantly on those factors (and probably others), but if you can achieve 1% that would be pretty impressive IMO. Realistically, most the remarketing campaigns I've run (healthcare industry) end up .01-.75% CTR.

[YESdesign]

Thank you Logan, we're aware that the CTR depends on a ton of factors, we just needed to listen about some real-world CTR from other marketers that had run Google AdWords remarketing campaigns.

Many thanks for your answer!

YESdesign

[RuiZhiDong]

I run an education product.

I'm getting around 0.81% on the remarketing campaign over the last 30 days but conversion rates are crazy -- I'm getting triple the normal conversion rates.

I don't know if the CTR is a good one but compared to normal display campaigns where I get around 0.20-0.27%, it's a much higher CTR than what I usually get

[YESdesign]

Many thanks Rui for sharing with us your data! It's very helpful for us!

Anyway, which kind business model do you have for your "education product"? Monthly subscription?

[RuiZhiDong]

Monthly subscription indeed!

Customer value is around $190 at the moment and remarketing brings them in at around $19 at last count

What product/service are you thinking of using remarketing for?

[YESdesign]

We have different products for different clients and the purpose of the initial question was to understand (if exists) a kind of "cross-sectorial" typical CTR for a Remarketing campaign based on the average of real data of other PPC professionals.

Right now have several remarketing campaigns running for different clients, specifically we would like to know what do you think to be a good CTR for this market fields:

a) Automotive (high profit margin for each acquisition).
b) Online printing (low profit margin for each acquisition).
c) Beds and mattresses e-commerce (high profit margin for each acquisition).
d) Leather bags (medium profit margin for each acquisition).

Is in your opinion the Remarketing a good solution, in terms of increaseing the PPC budget by a reasonable profit margin for these 4 market fields (a, b, c, d )?

Which kind of PPC (other than AdWords) would you use for them?

Many thanks.

[RuiZhiDong]

I have no idea what a good CTR would be for the fields you mentioned

You should start the campaigns, split test different ads with different images, headlines, CTAs etc for your remarketing campaigns and keep improving your CTRs

Is in your opinion the Remarketing a good solution, in terms of increaseing the PPC budget by a reasonable profit margin for these 4 market fields (a, b, c, d )?

if the website is set up correctly, then remarketing can work well for all of these. if it's leather bags and they added the bag to the checkout but didn't proceed, then you can target these people specifically and lure them back to the website to finish the transaction.

I assume with automotive the objective is to get their contact details in which case remarketing will work well

Which kind of PPC (other than AdWords) would you use for them?

well i don't know the specifics of the business so it's difficult to say

for online printing, if it involves printing photos, then fb marketing can work well. leather bags could also work well on fb

beds and mattresses -- you could try yahoo & bing advertising as you would probably get lower cost/click than u would on adwords

[YESdesign]

Many thanks Rui, we'll try Yahoo! and Bing advertising.