Which kind of testimonials increase more the conversion rate of and e-commerce website?

[YESdesign]

In an e-commerce website is it better to have:

a) Email of happy customers.
b) Reviews of customers ad hoc.
c) VIPs that use the product in sale in the website.

Which of these from your direct experience works better?

Please show us what is working and what is not from your experience, suggestion, ideas, best practice to create an effective testimonial section of and e-commerce website are appreciated!

Many thanks in advance,

YESdesign team

ps. we don't have the budget for images and or videos…

[Johnny4B]

Why not product reviews, used by almost every e-commerce website .... And used by me when I shop online

I imagine they are without doubt the most powerful sort of review on an e-commerce website, assuming of course they are good reviews

[YESdesign]

Hi Johnny4B, thank you for your advice.

Unfortunately the e-commerce CMS does not support the product review and we have no budget for let the deveolper to add that functionality.

Do you know some "review website" in which every e-commerce should invest energy/time/money to be in?

Many thanks again.

YESdesign

[irvingw]

I agree, i would ask the company if they have a plug in or some work around. if this CMS doesn't support it, maybe it makes sense to look at a CMS that is more up to date

reviews are in (also microformatting rich snippets will show the stars in search results) - testimonials often seem fake, anyone can write and post anything on their site. with reviews you can see where it is coming from so lends credibility.

[YESdesign]

Many Thanks Irving.

Do you have a couple of example of e-commerce that use that with microformatting? Just to understand what are the best practices in doing that.