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Ah, that makes sense. In that case, best practice is to make landing pages specific to your AdWords campaigns. I know that seems like a lot more work than just adding a modal pop up, but hopefully you can get your developer to make you a template and then you can easily make a number of very similar pages with different messaging. That extra expense to make a landing page will be worthwhile, since there's no chance that Google will have a problem with it, so your ads won't get disapproved, and visitors generally expect a landing page tailored to their ad anyway. Good luck!

Thanks. This has been my side on the internal discussions I've been having with co-workers and I haven't used the defense of the long-tail keywords.

Yes this is what I am trying to do. I think you have answered this question. Thanks

thank you.

Thank you.  Marc is correct in his assessment of my question.  I have a client that I am optimizing for and I want to include the correct Kws in the title tags.  I just think the most obvious Kws are not want their ultimate paying customers will be using to search for the company.  The campaign is a good idea.

Thank you.