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LOL

Yes you could look at it the other way around. If they write blogs in the company's time, tell them to rel=canonical to the corporates blog version.

This will be considered duplicate content. If you want to give full credit to the original post, you can also add a rel=canonical tag to the head of that page. That way, almost all value that the page receives on your corporate blog will go to the website of your employees.

The consequence of the rel=canonical is that your corporate page will not rank (for any and I believe all keywords) in the SERP's.

Yes!

And to add: look in your analytics how your pages are being found now. Are they being found more on part number than on anything else? And is your title composed of anything else besides the part number?

What would be the most user friendly way to compose your titles? Fly wheel black 6 inch or 113-24322-423? In car land, garages usually find parts on numbers, not on names The question is: are you marketing to consumers who don't know part numbers, or businesses who do?

Crawl the sites and see if the url is somewhere on it?

Query google with: site:website.com "the anchor text that could've been used"

Bing used to allow the linkfromdomain query. That made things a lot easier, but they stopped supporting that a while back.

There is of course a difference between hiding text and being user friendly.

If you read Google's policy on hidden text, you'll see there is no mention of this method. The link isn't downsized to 1px, nor is it impossible to see for humans. So I don't agree Erica, on this instance

That would be totally different if we'd do this with more text than just one (brand name) word, reducing visibility, placing [Viagra-text] behind the logo/image that has nothing to do with viagra, etc

Good tips from EGOL.

How does the bigger site on the keywords that the smaller site ranks for, rank?

If they don't rank for it period.... as in: not in the top 50 for those keywords, it's really no use to redirect the pages. Because probabluy their entire on page optimization is crap. So in the beginning all will be well. Search engines will just give the rankings to the bigger site, but they will drop because the new content and site structure cannot maintain the rankings.

Try blekko.com and use /domainduptext behind yourdomain.com

No. It will update automatically, so you don't need to manually do it.

Never heard of this. Looks great!

There isn't a simple solution. Google looks at IP, browser language but also what kind of keyword is used as a search term. So there isn't a 100% match if you use a rank tracker. It depends on where the rank tracker is situated and how the rank tracker is constructed.

I don't know any rank tracker that checks Yandex, so can't help you there.

SO you can measure the rankings, but there will be discrepancies between the rank checker and the "real" SERP's.

Aha, so the content was already posted on your site. Than I wouldn't worry too much about the SCRIBD embedding. Are the 60 pages of blog posts also available on one page on your site? If not, I'd make a page with all the content on it and link to the PDF file near the top of the site to have a good alternative.

No problem, glad I could help! Good luck!

I understand, no problem In this scenario I would actually link to the page with the brand name as anchor. But I wouldn't put it in the footer. With a simple tweak in your css file, you can make a text link and still get the logo up in the top left.

Can't reproduce it right now (not a css expert) but I know it works because I've used it before.

Is there a particular reason why you embed PDF documents?

To make sure your website gets credit for that content, either post it on your site as content or as a PDF document on your domain.

If you want to rank for a particular keyword, you're always better to have your pages ranked in stead of the PDF file. It's a lot more user friendly and people can continue browsing your site if they land on your web page in stead of your PDF file.

No. You'll easily rank for your brand name, so there's no need to do that.

Footer links are an old practice. They aren't used a lot for navigation and thus search engines will not value those kinds of links a lot. (Read: almost none)

There's also a lot of writing about the fact that only the first link to certain link gets "counted". You probably have the logo in the top left directing to the home page? So that will cancel out the footer links' use.

No. Search engines look at the subdomains as two different sites. One letter difference, or one hundred won't make a difference.

Good luck!

Ctrl + Alt + Delete

Delete it from the server. You could bother to redirect if you can automate the process. Otherwise don't even bother because nobody would have linked to those pages.

Especially with Panda, you really want all your pages to be filled with unique content. Not with duplicate content.

You need a bit of technical know-how to do this. You could post a question like this on freelance.com or something similar. Fetching data and making a site around that data isn't hard. But adding 100k unique content items is hard, manual labor.

Best thing you can probably do is make pages around neighbourhoods or cities. The listings constantly change, but the cities and towns will always stay there.

So tell something about that and link to the listings from those pages.

If you simply want rankings: make guest posts on other blogs. As diverse as possible. Don't link with too much exact match keywords.

But make sure you have content on the websites you link to. If you have a very thin site with a lot of backlinks won't help your rankings. You need a site of "substance" to guest post to.

Add unique content of your own Extract the data via XML or whatever and add your own unique content. That's the only way around.