Lets say I own a company that sells bakery-supplies. I would want links from websites with "bakery" as their main topic. So it seems obvious to try and gain links from local backeries.
Next step is: How do I convince them to link me? What is their benefit?
I can't link them back because it would weaken the linkpower. Therefor I was thinking about publicating an offline "Backery Guide" which includes all backeries in the area. Backeries which link us, would get more visibiliy and company information. That would be their benefit and we would get a 1-way link.
Is this an idea which could work? Any remarks are welcome!