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Hi Samantha,

It was posted on a Google forum Feb 2nd of some users experiencing this

Picked up by SERoundtable on the 6th, and then by others.

However, I haven't seen anything but this instance of it. It might be rolled out to other areas possibly.

Hope this helps

Hi Igal,

Do you work for incapsula, you are mentioned as a Mod on the blog?

I have heard great things about incapsula from others, but in terms of TTFB is it better than cloudflare? If so, how so?

Also any other ways that it excels Cloudflare? any ways its inferior to Cloudflare in your opinion?

Thanks I am really looking for more info, as I had great results with Cloudflares features and offering, wondering if I should give Incapsula a run

Thanks

Hi Ruben,

With citations, you always start with matching the address with your local post office, like USPS uses. This is important for things such as the difference between using Ste or Suite for names, St vs Street, etc. Google tends to honor the decisions of your local post office.

Pertaining to the zip code, 5 digit zip code is still the king for consistency. Main reason being is that most places still allow only 5 digits for zip code vs 9 digits.  One camp may say well 5 + 4 is still consistent but gives extra location info, but I haven't seen any local benefit for "+4" other than the fact that it helps with identification for the local post office. But in terms of local SEO NAP consistency trumps in my opinion, and I totally agree with William on both accounts.

If you can opt out of leaving +4 I would do so. When it comes to adding your zip code on Google it gives you an example of 5 digits, even though it gives you a link to the USPS site which will give you 9 digits. And I would match Googles NAP. You should not be penalized for this on Bing end, if you choose to leave this out. Can you be penalized if you leave the +4 in? Maybe (due to inconsistency) but most likely not.

Hope this helps!

It depends. Here is how I prefer my snippets:

If its an article or blog post I prefer authorship.

If its a business page, service page, review, testimonials page, product page, etc. I prefer star rating.

Hope this helps

They’re going to switch to white-hat only for a few months<<<<<

Looks like we have a bigger problem here, that needs to be dealt with first!

1. Not critical but helps and gets a message across much better visually.

2. Speaking of visually and what to tag, this infographic gives you a general start of what to tag: http://moz.com/blog/a-visual-guide-to-rich-snippets

3. Rel=author is one type out of many ways to add rich snippets described in schema.org.  Used to show in SERPs the author of the article.

Hope this helps

Or push the limits a bit and go for moz.gov.  Online marketing education for the central intelligence, and so forth...

Its edu, and .gov links that we are after ;D

I have noticed the same thing it takes a while for your profile to display the points even when you hover over the image and more points are displaying. But rest assured within a day or so the system propagates and adjusts on all the areas to match. If you have no activity and the points after few days doesnt show up let us know

Yoast Premium was primarily created for higher end support purposes. The free version should do most of the functionality of the premium the redirect portion can be supplemented with other great alternative plugins currently out there. If support is key its worth it for that.

Hope it helps!

Sign in to Moz. Top Right Click on the Person Icon next to the question mark and search icon

Then: Billing and Subscription -> Billing Information (Second Tab) -> Bottom half (Invoice History)

Click VIEW on the relevant date in question

Hope this helps

Maybe not in ranking per se. But if you are signed in as you search, and your google plus profile happened to somehow interacted or be connected-with the person (especially if he is really a well known and well connected ie a lot of people have circled him/her on G+); for those signed in users the article might have showed up on the first page (lets say) and with no authorship or someone else might not even show up.

With this in mind I would keep the author that has the most influences or people that have circled him, or that has the most activity on his/her Google+ network.

Again Google is saying one thing, but with the move of making the search more social this is not unlikely. This also in Google's eyes may not be a pure "ranking" process but more related to "displaying relevant info" from your friends on the G+ network.

Just some thoughts

The best post/information I came across was what Geoff has written here: http://moz.com/blog/site-speed-are-you-fast-does-it-matter

Under How important is Site Speed? In two words summary of Google and Matt Cutts reply is that its a factor, but a very small factor of the many factors involved in rankings.

I am also interested in this question as much as you are, but in my efforts I haven't seen a noticeable change in rankings just solely related to speed, this includes TTFB and other speed improvements.

Having said that. TTFB and overall speed optimization is important in conversions on your site and ultimately in providing better user experience, which is always really important.

This leads to another question that you can ask, did improving TTFB improve conversions, or lower bounce rate, etc? This also is a great question, that I am curious in as well.  From my end I did not have a client that was that worried, or had a horrable TTFB that I could measure and notice a difference, but very interested if someone had this effect

Hope this helps

Hi Chris,

You are correct that keyword stuffing is no longer a legit SEO practice, and it is not ideal for user readability. Can you still get away with it sure. However, it is not a long term strategy as at any moment Google can pull its plug on you and de rank or penalize these efforts.

A better approach is to rank one keyword per page, you can rank for all the terms and potentially even higher then trying to rank one page for 3 terms. This is a better approach for users and Google alike.

To step into the shoes of the competitors. There was a time when the competition was low and ranking for multiple keywords per page was doable and so you had limited pages, and many words to rank for, so that is what you went after. Back in the day keyword stuffing was the way to go. As a result, companies such as Morton Buildings could easily rank for them. Currently they have built up the authority and the traffic for these terms, and so they are easily ranking top position for short tail (two word) competitive keywords. So in their eyes, they may even have in-house SEOs that understand that keyword stuffing is a no-no; however, they are currently ranking for these terms, and they may not want to touch and change what is not broken in their eyes. As soon as Google or other search engines take action on this, they will have to take appropriate measures to change and fix things up.

Again, for someone starting out in small business, at this point, going for multiple keywords per page is not a realistic approach. You have much better shot going after one keyword per page. Even a long tail keyword such as "small wooden horse barns" vs competitive "horse barns" to try to rank competitively.

Hope this helps!

Great idea.  Not necessary needed for every page.  Just a robots.txt file in the root directory with:

User-agent: *
Disallow: /

This should be sufficient for all the pages until you launch. Just remember set a Google reminder or some other reminder to turn it off When the site is live.

Also remember if you have a robot.txt file in any other directory other than the root, it should be updated accordingly as well.

Hope this helps

The easiest and yet very professional looking way of making a video would be animoto.com

If you have pictures, you select the music and and titles, and you can tell a great story. If you take good pictures, that is. You can also do the same with videos instead of pictures, on animoto.

The key here is to use images and videos that are done in well lit environments. And audio needs to be as clear and noise free as possible. This can be solved by using background music and telling your products story visually.  At the end of the day, Lighting and Audio make a great video... well and great product/story

Hope this helps! Again this is if you are starting out and want to do it your self and not waste too much time, and still get a great result.

Outsourcing, if you record your own footage its very easy to find a person to edit and compile that for you. As for recording you need an actual person nearby.  Contacting Film departments at your near by university or college might be a great place to start looking for cheaper price, as this can get expensive.  But the students should be familiar with HDSLR technology that is rocking the film industry with great images coming out from cheaper cameras and combined with great lighting and audio you can get great videos.

I was always curious about this...

• (A) The moz people are they Mozzers or Mozzies?

I know on the intro to Q&A it has Mozzers but I also found references to Mozzies, like in the mozcon flickr:

http://www.flickr.com/photos/thos003/sets/72157627172389495/

So which is it?

• (B) Mozzers/Mozzies are they the staff that works for moz? Or any one that is part of the moz community, and for example helps out on the Q&A form writes blogs etc...

Significant repetition of the word "Kingspan" will not cause a negative mark, excessive or keyword stuffing will. I am not sure exact ratio that moz uses for their keyword stuffing, or bettter yet not many know Google's ratio for keyword stuffing. In your case it looks natural.  You have short descriptions and single word mentions of kingspan. If you had much more text, and say kingspan in every sentence, or better yet if you had two or more word keyword, ex: appliance repair atlanta in that exact order in every sentence that would look un natural..

Also your page is a shop page with various versions of the product aka a list so perfectly normal repetition. Great work you've earned "Grade A"

Hi Kim just want to jump in and comment on "But getting the information needed to actually help getting better in SEO should be expected"

When I read that I thought of Moz's on-page grader, for us it seems like a great tool that actually helps with us get better SEO. What has been your experience?

http://seogadget.com/links-data-excel-seomoz-api/ would using something like this help directly?

Also others have used Netpeak with Parallels for Mac

Hope this helps

Wordpress is SEO wizard's dream.  It is at its core a content publishing system and all great SEO is highly focused on content and great platform to create, setup, display, archive, and categorize it.

Like Devanur said, the plugins and more importantly the vast community supporting and running it generally understands SEO well. Various plugins allow vast number of customization's and tweaks to SEO.  To allow a holistic approach to cover most if not all foundational on-page SEO needs.

Hope this helps, also if you have any specifics about this feel free to ask as well, or dive in to Wordpress and never look back