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You're Right Doug, Thanks for the help. I got the answer

All I did was enter the full url string of my conversion page as a goal in GA and it seems to be working fine. Worth a test?

Hello Parvesh, I apologize that your important question didn't receive a speedier response from me. For some reason, our system failed to notify me. So sorry about that. Your question is an excellent one, and one that has come up many times over the years since the dawn of Local. Basically, there is no keyword tool from which you can get reliable geo data. Even if you are in a major metro city (like New York City) and tools show you some data reflecting use of your city name in searches, that data is not really reliable. Because of this, I (and just about every other Local SEO I know) follow this method in performing research. Brainstorm your core terms and plug them into your keyword tool of choice, without any geo terms. So, for you, that might be terms like hair salon, spa, salon, makeovers or whatever it is that your business offers. Open a spreadsheet and document the findings of your keyword research, based on what data you've been given about your brainstormed terms as well as any others that the tool shows you that you may not have thought of on your own. Very often, people search for things in surprising ways you might not have previously considered. Now, go back and add in your geo terms. These would include city names, county names, regional names, state names, neighborhood names and postal codes. For every service/product term, you now have geo terms with which to pair it. So, if you've got a hair salon in Bathurst, one section of your spreadsheet might be: haircuts bathurst haircuts bathurst, NSW haircuts in bathrust cheapest haircuts in bathurst best haircuts in bathurst haircuts postal code etc. So, essentially, do your KW research without geo terms and then add them back in, based on your locale. As of this moment, there is no accepted better method. Good luck! Miriam

Hello Parvesh, Thanks for the clarification about this being your business. Within the scope of Q&A, I cannot perform a full audit of the situation, which is likely what you are going to need to pinpoint the exact cause of what you are experiencing. I can, however, provide a few quick thoughts from my limited look at the situation: Searching from my own location in N. California, the search term in your screen shot, 'sacramento personal injury law firm' is not bringing up any blended or pack local results, for any business. Setting my location to Sacramento, I see the same thing. So, in this case, it appears that you have not been singled out in a change of results, but that Google is not choosing to display true local results for this query. Unfortunately, this is not something you can control. It it completely up to Google to decide for which queries they will show local vs. organic results. This aside, you mentioned that you've got all the points in my earlier list well covered, but I would take a second look at #2 on the list. As a Local SEO, the first place I always look to begin gauging whether a site is locally optimized is at the footer. On your site, I do not see a marked up full NAP (name, address, phone number) in the the footer, and, in fact, am seeing a toll free number there. While you may be doing other things right on your website, this fact alone would indicate to me that you don't have a skilled Local SEO on-board your team. Lack of proper attention to local optimization can definitely hold back your ability to rank locally for any term, though this is evidently not the cause of your present scenario in which no local firm is receiving local rankings. When a site is failing to rank for any term, I always start looking for duplicates. It appears there is a closed business sharing your address: https://plus.google.com/110885790754843227431/about?gl=us&hl=en Perhaps this is a partner who has left the business, or you are attempting to shut down individual attorney listings due to Google's recent changes with their handling of multi-partner firms, but at any rate, it's still indexed at this point, even though it has been closed. Without a thorough look at the scenario, I can't say if there are duplicates that could be issues for you, but if there are, they always have the potential to lessen your ability to rank locally for a desired term. Doing a maps.google.com search for 'sacramento, ca' vs. a search for your firm's address, I see that your business is located quite a ways outside the cluster of legal firms near the city centroid. Again, this would be another thing to look into if you are failing to rank for other terms which are still receiving local results. In sum, there are many, many factors to consider in ranking issues when it comes to local. Right now, for the query you have mentioned, you are gaining the best possible ranking because you are #1 organically for a term for which Google is displaying organic-only results. There is nothing you can do to control Google's decision to display results this way. They could change what they are doing with that specific query tomorrow, but right now, you are in the best position you can achieve in this set of results. Hope this helps! Miriam