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As mentioned by Logan,noindex meta tag

is the most effective way to remove indexed pages. It sometimes takes time, you have to submit the right sitemap.xml which cover the pages/post you wish to get removed from google index.

Google officially announced in 2009 that meta keywords were not a factor. Including Meta keywords can be a negative instead of being a positive factor, as they are generally words which are inconsistent without meaning anything to a user or a search engine.

Hi Simone,

I have checked your website with Screaming Frog Tool, and In addition to what Eli has already explained, there seems to be some problem with the print pages of your website. They are showing up as redirect pages while pointing to the same URL, it must be an error on Wordpress plugin or the website itself. You need to get it fixed.

I hope this helps, let me know if you have further queries, I will be more than happy to help.

Best Regards,

Vijay

Hi There,

The results on google SERPs are hugely influenced by your personal preferences in Google , your browser history, and other factors that google considers while giving "personalized search results". You may also like to read a blog post I wrote on my website Impact of Personalized Search results .

Now, as for your question about search result being shown by Moz and google webmaster / analytics , and not to users . The ranks picked by these are indicative ranks, and give you an idea where your website might be ranking on certain keywords (not guaranteed ) . Along with this fact, the ranks also fluctuate for new websites based on their content freshness and backlink profile.

You will have to wait for some time and see whether this is consistently the case with your results.

I hope this helps, pls feel free to respond and let me know if you have further questions.

Regards,

Vijay

Although I could agree with Bryan Loconto to take a risk, yet it looks like a huge risk as your website structure might not be very well validated by the search engine bots. Also, it might take time to revert the ranks once lost.

PS: I am not just being conservation but a little cautious.

Hi Isabelle,

The links anchor needs to be contextual at all times or to the best extent possible.

What is an Ideal natural looking link?

• An ideal link brings targeted traffic related to page/website it links (target traffic ensures fewer bounce rates, which help further for SEO)

How can SEO and traffic benefit from a natural link ?

• You have to use the right Anchor text, which is in the right context with the target URL.
• Natural linking and getting good traffic combined is the best thing to happen in SEO.

As for whether you should use Long-tail or naked link anchors, it totally depends on the context in which the backlink is being created.

For example, I would use naked anchor text when building brand authority (for the website URL) and Anchor text when I wish to target specific keywords.

I hope this helps, let me know if you have further questions, I will be happy to answer them.

Best Regards,

Vijay

Hi Joseph,

https://yoast.com/wordpress-seo-2-0/

Google Knowledge Graph

Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search results as either a company or a person. This includes you or your company’s name, if your site is for a company, the logo

The idea of the company name being used n the title is to make the best use of "Branded Keywords"   on the site and being recognized by google as an authority of Branded keywords.

Which means that you have greater chances of getting ranked on your company name related keywords, however since your company name is long, you can customize the title tag in the yoast and use it at end of page title.

"company name -  title"  ....to be replaced with  "title - company name"

I hope it helps, please feel free to respond and ask further questions.

Regards,

Vijay

Google Knowledge Graph

Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search results as either a company or a person. This includes you or your company’s name, if your site is for a company, the logo

I agree with Tim Holmes, here is a detailed explanation why sub-folder are better than sub-domain now.

• Sub-domains are treated as a  separate entity now, and they don't add to SEO value of the main domain.
• Any links within the subdomain to the main domain are treated as external links.
• Since links are coming from an external domain but the same IP, this may be treated a low-quality backlink for the main domain, though people are divided over this but it can neutral to negative impact instead of being positive. As search engines would consider this as unnatural linking.
• Sub-Folders are treated as part of the domain and pass all the SEO value when connecting internally.

Here is a response from Rand Fishkin to a similar question

Subfolders are the way to go, but they're hard to do for a lot of organizations. Many CMS' (like Hubspot) make it quite challenging to host a Wordpress installation on a subfolder, but subdomains are pretty easy. Hence, when choosing where to host a blog or a separate content section, many folks go with the easier route rather than the one that requires a lot of technical effort and webdev/engineering time.

However, that doesn't mean that they're not losing out - I'd wager that all of those companies would see a bump if they moved their blogs to a subfolder of the same domain. We see this in example after example when sites invest in it, and you can see plenty of folks discussing their own experiences in the comments of the Moz post you linked to.

_Source:  https://www.quora.com/Which-is-best-for-search-engine-optimization-a-blog-subdomain-or-blogging-at-a-blog/answer/Rand-Fishkin?srid=2Gsa_

I hope this helps, feel free to ask further questions and respond to answer.

Regards,

Vijay

It can be due to a lot of SEO/technical issues, Here are a couple of observations/suggestions:

• Your site works with https:// and with http:// both and also with www. and without www. , this might be an issue for duplicate content. Please make sure that you have only one version with or without www. or https://
• Check your website for malware and viruses just as a precaution.

Moz is pretty fair dealing with such issues, I believe even if the payment is made, they would be able to refund after you have written an email to them.

Don't worry, You will be hearing from them soon.

Regards,

Vijay

Hi There,

Here are some things you can try to get it working:

1. Make sure you are not in incognito mode
2. Un-install your MozBar plugin.
3. Un-install and re-install Chrome.
4. Turn off any additional plugins these could be interfering with MozBar
5. Check to see if the address bar is hiding the extension icons: http://www.screencast.com/t/7cLHKkOP
6. Disable any software firewall or security apps.
7. Clear all cache and cookie data related to moz.com
8. Re-install your MozBar plugin here.
9. Try again to Sign-in into your Moz account here and the MozBar.

Clearing your cache and cookies of all Moz related data is a very important step since we've recently required authentication for the toolbar to function properly.

Sending over the below information to help@moz.com would be a huge help in efforts on diagnosing the issue, so if the above steps don't work for you, can you please perform the following steps and send over this screenshot to moz?

1. Click on this icon in the upper right corner of Chrome -  http://www.screencast.com/t/HUj3m4DGuoqK
2. Move the cursor over 'More Tools' and then click on 'Developer Tools' -http://www.screencast.com/t/B7SIh7qiPj
3. Click into the 'Console' tab - http://www.screencast.com/t/itHrYuuq
4. Make sure MozBar is running and then refresh the page if needed.
5. Take a screenshot of the results (the entire window is recommended) and send that to us.
6. What version of MozBar are you running?
7. What is your OS version?

I hope this helps.I look forward to hearing back from you about the above.

Thanks,

Vijay

Hi There,

Taking your word for link profile, I checked your website only. It seems to be scoring low on website speed performance(especially pointing towards the image optimization requirement), else everything looks perfect. The mobile version is scoring worse in terms of speed, and it needs to be fixed.

Since, the keyword being targeted looks like a High Competition keyword, you need to try to outperform your competition in every department.

I hope this helps.

Regards,

Vijay

CleverPhd,

Really since to see a detailed yet to the point answer.

Thanks for contributing, and being in the Moz community.

Regards,

Vijay

Hi There,

I believe you are talking about ALT text or the naming convention of the Logo of any website. It is important to give Logo and its alt text due importance, as you rightly pointed out they are amongst the first things bots see on the website. The right optimization of the Logo would be related to branding keywords of the website and not use it to spam the search for keywords.

I hope this helps.

Regards,

Vijay

Hi Andy,

Here are some things you can try to get it working:

1. Make sure you are not in incognito mode
2. Un-install your MozBar plugin.
3. Un-install and re-install Chrome.
4. Turn off any additional plugins these could be interfering with MozBar
5. Check to see if the address bar is hiding the extension icons: http://www.screencast.com/t/7cLHKkOP
6. Disable any software firewall or security apps.
7. Clear all cache and cookie data related to moz.com
8. Re-install your MozBar plugin here.
9. Try again to Sign-in into your Moz account here and the MozBar.

Clearing your cache and cookies of all Moz related data is a very important step since we've recently required authentication for the toolbar to function properly.

Sending over the below information to help@moz.com would be a huge help in efforts on diagnosing the issue, so if the above steps don't work for you, can you please perform the following steps and send over this screenshot to moz?

1. Click on this icon in the upper right corner of Chrome -  http://www.screencast.com/t/HUj3m4DGuoqK
2. Move the cursor over 'More Tools' and then click on 'Developer Tools' -http://www.screencast.com/t/B7SIh7qiPj
3. Click into the 'Console' tab - http://www.screencast.com/t/itHrYuuq
4. Make sure MozBar is running and then refresh the page if needed.
5. Take a screenshot of the results (the entire window is recommended) and send that to us.
6. What version of MozBar are you running?
7. What is your OS version?

I hope this helps.I look forward to hearing back from you about the above.

Thanks,

Vijay

You might be right about Anchor text over optimization, try to give it a shot. Also, the pagespeed isn't satisfactory, it should be in the 90s for Mobile and 85 plus for the desktop. No harm in trying to optimize the images and website overall speed. User experience is given a lot of weightage these days, who knows it might help.

Hi There,

We have a travel client for the Caribbean who ranks very well for Caribbean events / carnivals etc. We made it a practice to 301 a past event to next year event date with information about this year's event (when an event is  passed) . This has helped us build much more authority for next year (2017) events and carnivals.

I also found an article that you can refer

Event Wrapup Page: Often it’s good to have a wrapup page for the event. Here's an example from a recent link building presentation I gave: Why Links Matter to Small Businesses and How to Get Them. This is a dedicated page on your website that has references from the event (such as a Slideshare embed of presentations or perhaps links to other resources you mentioned) and other pertinent information. It’s also a great place for event attendees to link after the event.

When I send out the copy of my slides to event attendees, I email them the link to this page and encourage them to share it freely and link to it.

Speaking of links after the event...

https://moz.com/blog/the-complete-guide-to-link-building-with-local-events

I hope this helps, let me know if you have further questions.

Regards,

Vijay

Minor updates like these can be part of the game, but did you make any changes in the past few weeks?

Hi There,

If you are trying to get direct SEO value from Youtube video by virtue of embedding it on the website then Phil's moz post already explains why it will get value on youtube listing itself and not on your website.

However, the purpose of the video to be available on the website is more important. Whether the video compliments and supplements the website content, that would determine whether you are able to derive the real SEO value from the embedded link. To put it simply, if people would be interested to watch the video on your website that would increase the time spent on the page and benefit your website's purpose and also its SEO.

I hope that helps.

Thanks,

VJ

Hi There,

I am sorry to hear about your problem. You can use disavow such links, the whole process is given on this blog article

https://moz.com/blog/guide-to-googles-disavow-tool

I hope this helps, let me know if you have further queries.

Regards,

Vijay