Why rankings dropped from 2 page to 8th page and no penalization?

[Tintanus]

Dear Sirs, a client of mine for more than 7 years used to have his home page (www.egrecia.es) between 1st and 2nd page in the Google Serps and suddenly went down to 8 page. The keyword in question is "Viajes a Grecia".

It has a good link profile as we have built links in good newspapers from Spain, and according to Moz it has a 99% on-page optimization for that keyword, why why why ???

What could I do to solve this?

PD: It has more than 20 other keywords in 1st position, so why this one went so far down? Thank you in advance !

[Vijay-Gaur]

Hi There,

Taking your word for link profile, I checked your website only. It seems to be scoring low on website speed performance(especially pointing towards the image optimization requirement), else everything looks perfect. The mobile version is scoring worse in terms of speed, and it needs to be fixed.

Since, the keyword being targeted looks like a High Competition keyword, you need to try to outperform your competition in every department.

I hope this helps.

Regards,

Vijay

[Tintanus]

Hey Thank you Vijay for taking the time to answer. Speed? Well if you actually surf the website, I think it's one of the fastest I've ever seen, it loads in less than a second, although Page Speed Insights says it has 74/100 mobile speed and 83/100 PC speed.

I really don't think it's a speed issue. I didn't want to say it but maybe it is an Anchor Text Over optimization. Have you ever seen a single url go down for that? I mean, the other urls are well ranked, the domain has more than 30 keywords in 1st position, but on the main one, Viajes a Grecia, we've never recovered so I thought that maybe I've created too many (35 aprox) links with that phrase (viajes a Grecia) as the anchor text.

So now Im trying to even the anchor text distribution as explained here: https://moz.com/blog/anchor-text-distribution-avoiding-over-optimization

Thank you anyway and feel free to send me your thoughts !

[Vijay-Gaur]

You might be right about Anchor text over optimization, try to give it a shot. Also, the pagespeed isn't satisfactory, it should be in the 90s for Mobile and 85 plus for the desktop. No harm in trying to optimize the images and website overall speed. User experience is given a lot of weightage these days, who knows it might help.

[KevnJr]

True that, we use Kracken to optimize images. It's easy and not so expensive since I'm adding 100+ new images per month

[Tintanus]

Yes I'm trying to even the anchor text. Too many links with the word Viajes a Grecia, but the thing is that you never know what percentage is correct... it's up to assumptions I guess.