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Thanks for the responses. All content will live on the same domain. So we're releasing this product in BETA and are waiting to let Google know about it until all the bugs are out. About 50% of the content will have the same date, while the other 50% was published sporadically over the last year, all with different date stamps. Unfortunately, we need to launch all this content at once because the project relies on us being comprehensive. It'll look thin if we don't include everything we created. Of course, as we move forward and add content, we will definitely employ a calendar of 2-3 articles a week and date stamps will reflect that schedule. There will never be a big content dump like this again. As for promotion, we have a schedule for all this new content so we are spreading our outreach out over time. So in a nutshell, it sounds like it won't hurt me (or help me) to have a bulk of our content reflect the same date stamp.

Eric I think there may be three main factors getting "for rent" to rank just brand searches (without "rent" or "buy") Internal architecture - if you link to 'for rent' more often and closer to the homepage more often, compared to 'buy' - you should send more authority to 'for rent' and maybe they will rank better. You can use a tool like Screaming Frog SEO spider to see how your internal linking is. Think if it like trying to optimize for users to internally click through to "for rent" more, and you'll sort of optimize architecture at the same time. External authority to those pages specifically - external links directly to those pages and people searching and clicking on those pages. In other words, link building and external traffic to those pages should help them grow in authority. Not sure if they are the type of page you can build links to directly, but you should be able to build links to pages that link to them - like External site-->article on your blog-->brand "for rent" page. Time - I think to some extent it will take time. Google needs to gain trust in these pages, crawl them multiple times, see users interacting with them etc etc. Set it up for success with the suggestions above, and then give it time!

Hi Eric, I am sharing one article on how site can have structured URLs. This article explained exact issue that you have mentioned in your question. http://www.bruceclay.com/blog/structured-urls/ Thanks

Not a problem - would love to see the finished version once you complete it.

Actually, Bing has said that a bad meta keywords (spammy) can be a negative signal to them. http://searchengineland.com/the-meta-keywords-tag-lives-at-bing-why-only-spammers-should-use-it-96874

You can track conversions through both platforms, and still upload conversions from Google Analytics (GA) to Adwords if you want to.  It makes sense to track conversions through both, because I'm sure you have conversions coming from other marketing campaigns and from organic sources that you can't track through Adwords.  Adwords conversion tracking will only track conversions where the user clicked through from an Adwords ad, so you won't get a complete picture. Unless you view conversions in GA showing all touches, you'll see some differences in conversion tracking between the two platforms, due to differences in attribution.  For example, if someone clicks on an Adwords ad, and then later that day clicks an organic listing to your site and converts, then in Adwords that'll count as a conversion for Adwords, and in GA that'll count as a conversion for the organic listing.