Welcome to the Q&A Forum

http://www.seomoz.org/blog/link-building-101-the-almost-complete-link-guide-updated-for-post-penguin After you read that info on the beginners guide I would read through this post by scott mclay as he talks about setting up campaigns.

This seems like a great idea. I'll be sure to check it out and let you know.

Hmm, our DA is back up to 43 with yesterday's crawl. Thanks EGOL.

_If the keyword you are searching is a brand and no other companies are targeting that keyword [this is my assumption here], you will get an extended sitelinks. But when the keyword is too generic [as is the case with you], you might have to settled with text only site links. _

Option 1. Put text at the bottom of the page that says "updated on..." (example) Option 2. Update your page and resubmit it to google through GWMT. Option 3. Regularly update your page and Google will figure it out on their own.

I would stay clear of sub-domains if you can Zora. As far as I am aware, Google still views these as a separate entity, so keep everything under the same umbrella which is oldsite.com Andy