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Definitely as a free service - it will also store your old crawls and represent them in a graph, so you can see movements over time.

Tricky one, because I think including free delivery is a big call to action and quite often you see an increase in click-through rates when you use it.

I am also a fan of including your brand in your title tags.

Would this work for you?

Flower Pots - Plastic Flower Pots with Free Delivery | [Brand]

That's 62 characters, so it shouldn't be truncated unless your brand name is particularly long.  If it exceeds 70 characters with your brand name, I would use:

Flower Pots - Plastic Flower Pots from [Brand]

And include free delivery in the first sentence of your meta description, so it's not missed.

Just my two pennies!

A free one is Rankerizer.  It's a program you download and run the report yourself, but it's very accurate given it's free and you can schedule scans.

Authority Labs, Serpbook and MicroSiteMasters are all paid options that scale and all start with affordable options.  I've had a bit of trouble with MSM's accuracy over the last week, however.

You can also track average rankings with Google Analytics, check out this guide.

And there is also Advanced Web Ranking - which has a one-off fee, but free thereafter.  I'm quite a big fan of this.

Hope these help.

Hi Robert

I think the problem with your portfolio is that there is not enough unique content on the page that Google can read.  Let's look at these two examples:

http://www.webworld.no/referanser/nordstrand-kiropraktorklinikk_14/#topp_
http://www.webworld.no/referanser/r%C3%B8d-eiendom_13/#topp_

Remember, Google doesn't "see" the images as we seem them, so for all intents and purposes it will be seeing these two pages as nearly identical, hence a potential duplicate content issue.  You can check how your page looks in Google's eyes with this SEO Browser.

As for the webworld.no & www.webworld.no issue, what's basically happening is that both URLs are being indexed, therefore they are technically duplicates.  For homepages, I recommend 301 redirecting one of the URLs to the other.  Decide how you'd like your homepage to be seen and then redirect the old URL to the new one.  SEOMoz also provides this handy redirection guide.

Hope this helps you.

That's really handy to know Mike, thank you.

How much does the content that you've found contribute to the page?  Is it 10% of the page? 15%? More?

I ask because there appears to be a threshold, an invisible line in the sand if you will, that will tell the SEOMoz crawler and the Google bot.  Some duplicate content is always to be expected - after all site navigations are replicated on every page.  With my current client as well, we need to have a risk warning and an FSA disclaimer on each page of our website for legal reasons.  We've not been flagged for duplicate content because we add as much rich and unique content to the page as possible.  So you have some degree of leniency.

If the duplicate content takes up most of the content on the page and the crawler hasn't flagged it, it may not have been able to find it.  In this case, fix the duplicate content issue ASAP, but then look at your site architecture to see if a crawler could easily access the page in less than 5 steps/links - and check your source code to see if there's any meta data blocking crawlers in the header and also in your robots.txt file.

Hope this helps!

Hi John

No, if you put the redirect in place it won't create duplicate content.  In fact, redirections are often used to avoid any potential duplication problems.

The redirection tells the Google bot that the old URL is no longer required, the URL it points to is the correct one.  This will tell the bot to stop indexing and crawling the old URL, pass on any of the links pointing to the old URL and consider the new URL to be the definitive article.

Out with the old and in with the new, so to speak!

You can read more on redirection with the Moz Guide.

Hope this helps!

Well, while we're technically classified as "betting" by UK law, we're very much seen as a financial service provider by the public - and if Google's LSI and word association is anything to go by, we're nearer to trading than we are betting - so we've been able to avoid some of the pitfalls that some betting/gambling companies have when outreaching, for example.

If the content is syndicated throughout the network, then this could become a problem.  It would effectively make it a hub for duplicate content.

However, if each website is kept unique and on their own subject, providing unique and quality content, then it should be OK.  There could be an issue with the sites interlinking with dofollow links, but this may be overlooked.

However, as you have rightly pointed out, you would not necessarily get the "C-Block" diversity by writing across the network and if all the sites sat on the same server/IP address, if just one site was penalised manually by Google, you could expect the rest to follow like dominoes.

I'd reiterate something I and others have said before, though, in saying that you shouldn't be blogging for SEO - you should be blogging to reach an audience.  If these networks help you achieve just that and on a big scale, then you should definitely go for it.  If you have concerns about the SEO, which is a bit debatable I think, then make the links to your site in your posts nofollow, link to your social networks instead, or don't put any in at all if your confident that users will be able to find you by other means.

Hope this helps.

Hi Sri

To avoid this issue, in this instance I would use a 301 redirect.

Pick the URL that you would like your website to be, then get ready to redirect the other 3.  This will stop Google from indexing all of the extra URLs, removing any duplicate content issue.

You can find a really useful guide on redirection in this Moz post.

If you have a web development team, you can ask them to implement the redirections for you.  If not, have a read through that guide very carefully to ensure that you do it correctly.

Hope this helps.

Well, most importantly your canonical tag is working great, so great job there.

What is the actual notice in your campaign report saying? When you bring up the campaign and see the notices and click through, the only canonical notices I usually see are those that simply notify you that a canonical **is **in place, not a notice for when it is not in place.

Could you clarify this? You're certainly not doing anything wrong on your website, but just wanted to see if you misinterpreted the notice or whether the Moz report is acting up a bit.

Keep doing what you have been doing and accrue links in the right way.  Produce excellent content for your site and guest content and earn high quality citations from reputable websites.

If you don't mind me saying - I find it strange that your job performance is tied to metrics that can be put out of your control, due to fluctuations in the way the crawler updates and at the intervals it does.  Doesn't seem very tangible to me when compared to traffic and/or conversions, which I'm sure you're tracking too.  I'd only point out how the fluctuation has effected your competitors and potentially sites across the board.  If you have extended a 'lead' over some competitors, or closed a 'gap', in terms of PA/DA, try and report that.

One of the Mozketeers will be able to answer this in more detail, but it will mainly be down with how the Moz bot crawls, rather than anything to do with what you have done.  For the record, I've seen drops for my sites and our competitors too.

If we look at the update history, you can see that this month saw 142 million root domains crawled and 802 billion links, a fall from 149 million and 829 billion, respectively, in February.  This might go some way towards accounting for the drops.

But there's nothing really to be worried about if it has kept things mainly on par.  It's beyond your control in any case so don't worry too much!

This is a really, really tricky one. Here's how I see it:

I think you need to avoid running the risk of any duplicate content at all costs - this could certainly be an issue with option 1, as you have pointed out.  With that in mind, I feel we have to rule that one out completely.

That leaves with optimising multiple products on a single page.  How many products can be grouped together by manufacturer?  For instance, is this feasible?

Page Title: Audi Exhausts, URL domain.com/audi-exhausts/ H1: Audi Exhausts
10-15 exhausts on the page with brief description and history.

Page title: Mitsubishi Exhausts, URL domain.com/mistubishi-exhausts H1: Mitsubishi Exhausts
12 on the page with its own brief description and history

Page title: Audi Suspensions URL domain.com/audi-suspensions etc and so on.

That way, from a user perspective, at least they know that they've landed on a relevant page (or would click through to it via search).  Products are missing from H1, titles and URLs - but those factors aren't that significant any more anyway.  Provided that the products are on the page, I think you're fine.

If you can keep the page length to a reasonable size, you could have the parts listed next to each other high up the page with internal links.  For instance, if you click on one part, the page moves to that part's section.  You can achieve this by having something like a <a <="" span="">href="#PARTNUMBER"> href on the part number and/or image, that then links to </a>

<a <="" span=""></a><a <span="" class="webkit-html-attribute-name" data-mce-mark="1">name="PARTNUMBER"></a>Part Number

lower down the page.

With this way you're making a pretty rich content page, users are taken to a URL they will think is relevant and land on a relevant landing page, but then don't have to navigate off the page to find what they want.  Plus, with the part numbers present on the page, it gives you a chance to link-build specifically for that part number.  And because you might be trying to build links for a number of parts on one page, chances are that the page itself will become quite strong because of the links and social signals it will accrue over time.

That's one method, but would definitely consult others here and further afield.

Hi there

If you can market it properly so that people will share it, posting it on your own blog will have considerably more value.

You could post it elsewhere as a guest blog, which would get you 1 or 2 backlinks (although you should be doing it to connect with an audience, not just for links) and that's all.

Conversely, putting it on your site could help the post accrue a number of links and social shares over time directly to your root domain.  This in turn will help every page on your site.

Marketing the blog post will be harder and longer, but achievable.  You could, for example, egobait the company that you ranked number 1 into mentioning it on their site or social media channels.

The disavow tool will effectively block the site, but it is not removed in the WMT report or any OSE, Majestic report etc.

To actually do that, the link itself must be removed.  Best way to do that, of course, is to contact the webmaster of the site.  I understand you probably don't want to visit the site in question, so you can enter the URL on domaintools.com and it will give the registrar data and hopefully an email.

Sounds like you have a right royal mess on your hands.  For both SEO and branding purposes, I'd seriously consider the possibility of moving to a completely new domain.  The amount of time to outreach and/or disavow those links would be substantial and as you say if you cannot get that particular link removed, only disavowed, it could be very, very bad.

Honestly Paul when it comes to infographics, I'd concentrate on them only if you think "yes - this would definitely work" or if you have the time to give to it.  There's no point, especially now, doing a half-hearted one.

Finding those bloggers can be tricky, but there are a couple of great tools to help you.  Moz's own Fresh Web Explorer and Followerwonk can help search blogs and twitter profiles for key terms.  I'm a fan of IceRocket as well, which also searches blogs.  You could also find a few listed on Technorati.

As for Glamour - for sure, they may not be that keen.  The flip-side is that you're pretty much a free marketing channel for them (you do the marketing yourself) and so a quick contribution to give the post gravitas could be appealing.  Doesn't have to be glamour either of course, could be anyone on the list.

You could also mention the research on marketing blogs by helping to contribute to them. My Blog Guest is another avenue to find certain kinds of blogs.

I actually think it's more to do with branding than something to do with parsing link juice.

About.com is a big brand and so having that branded shell/frame to an external site reminds the user how useful About.com has been to help them find the information.  "All hail About.com!" and so on and so on.

Hi Paul

Perhaps you could outreach to a few people.  Obvious choice would be Glamour magazine themselves.  I think this would be great PR for them - if you could contact them and say that you're running with an idea like "Give the Gift of Glamour" they may pick up on it.

You could also incentivise it.  Contact them for a feature and say that you would be prepared to give away a free 3/6 month subscription to someone in their readership.  A requirement might be to create the most creative pin on your pinterest board, a quick blog post/social media message on why they love Glamour/like giving Glamour away and so on.  Quite a big giveaway, but then again the readership is likely to be very big and the potential exposure could outweigh the cost significantly.

Do you know any fashion bloggers, or could you research them?  Ask them to contribute to the article - why do they think the magazines rank where they are? Is it a price factor? Quality? Asking them for a few quotes could create exposure to your site if they mention it on their social media or blog page (a bit of egobait if you will).

Doesn't have to be those kind of bloggers either - maybe you could ask someone in marketing research/insight what they think as well.

Do you think this post could translate into an infographic.  They don't come cheap I know and they have been a bit overdone, but if you can see it quite quickly it might be worth pursuing.  Sites like http://www.easel.ly/ and http://infogr.am/ are free, so have a play around there.

The key thing is that your content is of a very good quality and its very thorough.  It should be received well if you outreach this around, so try giving that a go.

Hope these ideas get the creative juices flowing!

Hi there

The question is two-fold, so let's look at it in bits.

First - Google+ may pass SEO value to your site, just as any other website would.  This is because Google+ pages can accrue PageRank and also pass it on - the links in the "about" section of a business page, for example, are dofollow, which passes PageRank or SEO equity.

Second of all, Google+ already has a big influence in organic search in a few other ways - and this is likely to get bigger over time.  We have seen people being able to link to their website with the rel=author tag - which links the website with a Google+ profile.  This creates a rich snippet in the organic search results, a small picture of the contributor's profile, which has been tested to show an increase in click-through rate in the SERPs.  So that's one way.

The second is personalised search.  People logged into their Google accounts will be served personalised search engine results.  This could be based on their previous browsing history, pages that they have "+1'", friends that have "+1"'d pages and probably more factors in the future.  This can have a massive shift in how organic search appears and therefore makes Google accounts and Google+ a significant influencer.

I would start engaging more and more with your Google+ account.  Get involved with Google+ community pages to start getting more followers to your own account and start being active and promoting your business pages too.  Engage with your audience, take part of the Hangouts feature and start adding +1s and followers to your page.  Link up your personal profile to your blog posts with the "rel=author" schema tag to improve click through rate on these posts.  The stronger your profile and business page are, then it's most likely the stronger the influence they will have in organic search.

Hope this answers your questions!