Welcome to the Q&A Forum

Hi Caroline,

Here are a few more that might be helpful:

• http://www.edisonresearch.com/wp-content/uploads/2013/04/Edison_Research_Arbitron_Infinite_Dial_2013.pdf (starting at page 42)
• http://www.emarketer.com/Article/Twitter-Better-Than-Facebook-Targeting-Teens/1010336
• http://hbr.org/web/slideshows/social-media-what-most-companies-dont-know/1-slide
• http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
• A few other sources are cited in this article - http://www.huffingtonpost.com/2013/10/23/facebooks-teen-trouble-in_n_4150940.html?1382555101

Hope this helps!

Tim

Hi Carl,

There are a couple other things you might want to track in the Web Mentions tool. You could track the brand names of a few competitors. If you see that they are mentioned somewhere that would also be relevant to you, you might then determine a plan to get mentioned on the same site.

Likewise, you could track a few very specific keywords that pertain to your business. As with tracking competitors, this can help you find opportunities to get links and more mentions of your brand. I'd avoid generic terms like Wedding Dresses cause you'd be overwhelmed with thousands of mentions around the web, but something specific like Wedding Dresses AND Melbourne could give you some good leads.

Hopefully some others have more ideas they can share.

Tim

Great question! I've often wondered this myself and am looking forward to see what others are using.

We use a Canon 7D. I've never used a dedicated video camcorder so I'm not sure how it compares, but it definitely does a great job.

For sound, we use a lapel mic that feeds into a Zoom H4n sound recorder. I kind of want to experiment with a directional mic on a boom instead of the lapel mic. Maybe someone out there has some experience with this.

We're still pretty new to video recording and have a lot to learn. I'd recommend checking out Wistia's blog for tips.

Tim

Hey there,

That's a tough situation and to be honest I don't know exactly what you should do. Technically, you shouldn't be able to create a Google Places page for a business that only has a PO Box. They do this because they only want to list businesses with physical locations, but you do have a physical location - it's just somewhere else.

Anyway, I have a couple ideas. One is to edit the pin drop on your listing. If you edit the address for your listing, there should also be an option to edit the marker location (see attached). Just drag it to the appropriate spot.

If that doesn't work, you could try logging into Google Map Maker, requesting an edit to your location information and then leaving an explanation for the reviewers.

And if that doesn't work, you could just create your own custom map. This wouldn't change the information Google has about the business but at least you would be able to link to it from your website and show customers the actual location.

Hope this helps!

Tim

riPzcKK

Hey there,

You're right that there isn't a lot of very good information about Schema implementation out there. My understanding is that Schema for addresses should be used for every instance the address appears on the site.

Using Schema in multiple places on your site won't hurt you. All it does it help make that information easier for search engines to digest.

Tim

Hey there,

Is this for your homepage title tag? I don't think you need to repeat "in New York" twice. I would go with something like this:

Boutique and Luxury Hotels | New York | [BRAND NAME]

There are a lot of small variations you could do. Like this would probably be fine:

Boutique Hotels, Luxury Hotels | New York City | [BRAND NAME]

But in general, I try to avoid repeating words as much as I can.

Tim

Hey Tommy,

I don't think no-indexing and re-indexing a page will have a negative effect on its ability to rank. As long as all the same ranking signals are in place (links, mentions, on-page optimization, etc.), once it is added back to the index, it should have the same strength as it did the previous year.

As you mentioned, the algorithm will most certainly change over the course of a year and you might have new competitors surface during that time, so I wouldn't expect it to rank in the same position. But your plan for dropping it from the index and re-adding should be fine.

Tim

Hi there,

Verifying your Webmaster Tools account via Google Analytics shouldn't have any impact on your ability to see links pointing to your site.

How old is your site? If it's brand new, there might just not be any links pointing to it yet. Are there any links that you have manually verified exist? What do you see if you run your site through Open Site Explorer or Majestic SEO?

It's also worth noting that Google doesn't necessarily list every link that they've discovered in your Webmaster Tools account. So if your site is very new and only has a few links pointing to it, it's possible that they've just chosen not to display those links in your account.

Tim

Raven is a good tool for various SEO strategies, but I'm not sure I would recommend it for rank tracking. Raven just grabs their ranking data from your Webmaster Tools account and puts it in a pretty chart for you. You can get the exact same data for free by logging into Webmaster Tools.

We use Authority Labs for our rank tracking. It's really powerful and flexible and keeps your historical data so you can watch your ranking trends over several months or years. Pricing starts at $49/month - https://authoritylabs.com/pricing/

The Keyword Rankings tool in Moz Analytics is also very good. It can pull in data from Google Analytics so you can see how rankings are directly impacting your traffic.

On the free side of things, SEO Book's Rank Checker extension for Firefox can cover your basic needs - http://tools.seobook.com/firefox/rank-checker/

Hope this helps!

Tim

Hi Tommy,

Pages are added/removed from the index based on Google's most recent crawl of the page. So if you set the page to no-index now, it will remain in the SERPs until Google next crawls the page and sees that a no-index attribute has been added. This could take anywhere from a couple of days to a couple of weeks depending on how often Google crawls your site.

Next year, when you remove the no-index attribute, the same thing will happen in reverse. Google won't add the page back to the index until it crawls your site again and sees that the no-index tag is no longer on that page. In this case, you might be able to get it re-added to the index very quickly by sharing it on Google+ (ref. http://moz.com/blog/google-plus-correlations).

Hope this helps!

Tim

Hi Bob,

It probably wouldn't be hard for Google to go after sites with over-optimized alt tags - although I'm not sure they would think it's worth their time.

What I generally do with alt tags is try to describe the image and if possible, include keyword(s) naturally. If you're picking out relevant images for your site, this shouldn't be too hard, but I wouldn't try to stuff keywords into every little icon.

For example, if you have a computer repair website and the main image on your homepage is a technician working on a computer, you could use "computer repair services" as the alt tag, or if you wanted to be really descriptive, "technician repairing computer" wouldn't be bad either. But you probably don't want to force a keyword into a phone icon next your contact information.

The point of alt tags is to describe images that search engine bots can't see. So as long as you are being descriptive and not stuffing keywords for the sake of stuffing keywords, you should be fine.

Hope this helps.

Tim

Hey Bill,

Federico is right. A bit more information - the URL you listed (https://plus.google.com/u/0/b/105328015994213993142/+Halfwaytoconcord/posts) is a URL that is only displayed for page Managers. Moz needs to see the public URL for your page which as Federico pointed out is plus.google.com/+Halfwaytoconcord/

Tim

Hi there,

Here's a very thorough checklist for a website migration that might be helpful - http://moz.com/blog/web-site-migration-guide-tips-for-seos

Good luck!

Tim

Hi Shailendra,

It sounds like your off to a pretty good start, but there are a couple other things you should consider including. KEI and KOI might give you a rough idea of the competition, but they don't really tell you how difficult it will be to rank for those keywords.

I'd run your keywords through Moz's Keyword Difficulty Tool which gives each keyword a score between 1 and 100 based on the Page Authority and Domain Authority of the top ten results. Using this tool can help you weed out keywords that your site simply isn't strong enough to compete on.

Another option (if you have a little money to spend) is to run a small AdWords campaign and see which keywords have the highest conversion rate. This will help you identify keywords that don't necessarily have a ton of monthly searches but can help your website reach its ultimate goals.

Hope this helps!

Tim

Good point, Gianluca! I hadn't thought of that.

I suppose it's possible to block that traffic through your server, but unless it's costing you a lot of money on bandwidth, I don't think it's necessary to go that far.

Instead, I'd recommend just excluding that referring domain from your traffic reports. If you're using Google Analytics, you can do this by adding a filter to the profile - https://support.google.com/analytics/answer/1034842?hl=en

Hope this helps!

Tim

Hi Randy,

I wouldn't say that the crawl reports are a waste of time, but you probably don't need to be going over them in detail each time unless you've made major changes to the site. I think crawl reports go out once a week by default although you can turn this off by going to Campaign Settings > Email Notifications.

Personally, I turn off notifications for crawl reports and just glance through it on Moz Analytics whenever I feel it's necessary - typically once a month just to make sure everything is looking good.

The crawl report can be really helpful when you first sign up with Moz or build a new site. It will point out a lot of errors that you might have missed. Once you have those errors under control, you can just use it occasionally to make sure things haven't gotten messy again.

Hope this helps!

Tim

Hi Marty,

I wouldn't worry about it too much. It doesn't mean that Google thinks your website is all about dollars or that you'll start ranking for dollar-related keywords. It's just a list of the most common words Google found on your site, and in my experience, it's not a very useful feature in Webmaster Tools.

There's also a "Significance" bar next to each keyword. I would bet that "dollar" might have a lot of occurrences on your site, but Google has assigned a low significance to it.

If you really want to get into analyzing the content on your site, you might want to look at something like the the Moz Page Grader (https://moz.com/researchtools/on-page-grader) or Scribe (http://scribecontent.com/).

Tim

Hey Ruben,

I don't see the dark square you are referring to. Did you already get this resolved?

Tim

Hi John,

Federico is right, rel="dofollow" doesn't exist. To expand upon that a bit, every link is assumed to be "dofollow" by default unless you add rel="nofollow". So if you want link juice passed through your links, you don't need to do anything special - just build the link as you normally would. If you don't want link juice passed, you would need to add the rel="nofollow" tag.

Tim