Welcome to the Q&A Forum

I too agree with the others, SpyFu can give you some great insights to spend as will SEMRush. But if you want to be in depth you will be on a paid for subscription.

I think VERB answered it pretty much  but as an alternative you could click / bookmark - https://moz.com/community/q/my-questions

As Martijn has stated if your homepage has a much lower amount of traffic than any of your specific category or product pages then I would see no harm in adding a little festive cheer to your title. However, If it is for the "Chocolatier" that you work for, then I would assume a lot of your traffic is actually direct, based on brand terms and relatively close matches so be careful when making changes and monitor so you can always revert if it doesn't work as hoped.

I would imagine that it may help with your CTR at this time of year. Also Valentines and Easter. This can also be said of the meta description and possible snippets you may or may not have in place.

Finally...

As it is likely a very popular time of year, make sure you have some festive content on the homepage which I am sure you already have scheduled in, and that this content leads to specific seasonal category and unique product pages.

Hope this helps a little.

mmmmmm chocolate

Your sitemap all looked good, but when I tried to view the robots.txt file in your root, it returned a 404 and so was unable to determine if there was an issue. Could any of your settings in your WordPress installation also be causing it to trip over.

If you believe they are genuinely hindering your site then yes I would suggest disavowing the links where possible. Starting with those that are particularly spammy. Rather than doing a huge batch do a few at a time and measure the impact where possible.

Secondly, also mention within the #hashed comments in your disavow file, that you have tried to get in touch with the problems site administrators but have had no response. Google would like to see that you have tried to get in touch first to resolve the issue before jumping in to disavow.

Hope that's of some use.

Cheers

Tim

Hey Torbett,

Sometimes you will see the DA drop a little for your domain, but in many cases this is nothing to worry about. It could simply be due to the overall index size changing and that has an effect not only to yourself, but all of those around you.

Have you set up some monitoring for your competitors, if they too have also seen a relative drop, then you do not need to worry too much. Just keep on doing what you are doing and improving your site and you won't go too far wrong.

Tim

As per Daniel.

Mention is a good one. Also try setting up some Google Alerts or try out Moz's Fresh web explorer, I would imagine a mix of all three would give you the broadest reach and hopefully cover off the majority of brand related comments etc.

Cheers

Tim

Wonderful news Matt, Russ and David, glad its been sorted

In fact all links to user profiles are failing for me..... is it just me??? including the profile pic links.

I wasn't sure which category to place this in as Support doesnt feature Q&A or the Moz site in general so I dropped it under other research tools to which the Q&A kind of is

Now I am not sure if it is just me and that you have rectified the issue, but when ever I click on the "posted by" links to the user. I am getting a page not found error.

The links in question can be seen in my two grabs and effect all posted by links on the Q&A section of Moz.

A simply trailing slash after .com "/" will do the trick

https://moz.comusers/view/636129 - BROKEN
https://moz.com/users/view/636129 - FIXED

Aj5S2Pj,YfSQEmZ#0 Aj5S2Pj,YfSQEmZ#1

Headers look fine and as you correctly said your robots and meta robots are also ok.

I have also noted that doing a site:www etc in google search is also returning pages for your site so again showing it is being crawled and indexed.

To all intents and purposes it looks ok to me. Someone else may be able to shed more light on the issue if they have experienced this error to this degree.

Just to check it that the live one, or just a test in GSC. Can you send a link to your site maybe in a PM.

Have you followed the following and in Google Search Console tried testing your robots file.

test your robots file guide.

If you are allowing all, I would maybe suggest simply removing your robots.txt all together so it defaults to just crawling everything.

Hello Falguni,

I believe the error is saying pretty much everything you need to know. Your Robots file or robots meta would appear to be blocking your site from being crawled.

Have you checked your robots.txt file in your root - or type in http://www.yourdomain.com/robots.txt

To ensure your site is being crawled and for robots to have complete access the following should be in place

**User-agent: ***
Disallow: To exclude all robots from the entire server

**User-agent: ***
Disallow: **/**If it is the a meta tag causing the issue you will require, or have it removed to default to the below.

As opposed to the following combinations which could result in some areas not being indexed, crawled etc

_Hope that helps

Tim_

I agree that getting the fundamentals right is your first port of call and John's link above is a great start which covers many of the aspects you really need to get right.

I would also suggest making sure you have all the relevant social channels linked up and being interacted with, this should  help you generate additional engaged traffic to your site.

Secondly, if you have a local presence for the business get started with this. Moz Local would be a good place to start as this should provide you with additional SEO benefits.

Finally, you mentioned you are getting a lot of referral bot/spam traffic, I would suggest you try and clean up your analytics and block unwanted crawlers as without you will find it hard to determine genuine traffic to your site. There is a great article from Carlos Escalera on removing ghost referral spam that I would highly recommend you read.

Hope that all helps.

I've personally not heard of them myself, but their site looks like a legitimate business. They probably have been doing some metacrawling of search engines which send searches to the major search engines to determine a sites rankings which they are collating or maybe even creating there own index data like moz.

As it is a free to paid service it is probably a way to get people on board, e.g. you have been digging into your analytics referrals a bit more and now might try their service.

I have also done a quick search and there appears to be a few blog/reviews of the service. Maybe give it a try!

Here is a review from back in Sept 2014.

It would seem that there are a couple of DNS issues including not finding a reverse address for the IP on one of the bigCommerce name servers.

Could not find reverse address for 104.195.80.2 (2.80.195.104.in-addr.arpa.).
PTR record(s) for the address could not be found in the .arpa-zone. (ip6.arpa. for IPv6 addresses and in-addr.arpa. for IPv4).

http://dnscheck.pingdom.com/?domain=justkeyrings.co.uk

I personally may have tried this a long time ago, but have not done this for some years.

Over the last few years I have kept the H1 clean and only used with related wording for the page/brand.

I would suggest informing Google that this is a branded logo using one of the various schema markups.

A great article about this can be found here. - http://googlewebmastercentral.blogspot.co.uk/2013/05/using-schemaorg-markup-for-organization.html

And here is the link for marking up an organization with schema - http://schema.org/Organization

Have you checked your robots.txt file to ensure you are not blocking google and other bots from crawling your site?

This should work:

User-agent: *
Allow: /

Update: I have opened your robots.txt and it is saying disallow!!
Secondly it can take a little while for your site to be fully indexed so be patient.

I have done a few bits in Magento before and found it relatively easy to develop further and include new elements, pages or blocks.

At the end of the day Magento is a hugely customisable and very good e-commerce platform, so I don't think the system is the problem, it would sound like you are being held back by your developers. As per Franciso, I would suggest looking for a few new developers to help you with the system.

If you are constantly trying to further optimise your site such as with a/b tests, better UX, UI, SEO and more then I would consider setting up an in-house team that can concentrate on it full time and that way you update as and when required not months down the line.