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Hi James, thanks for the answer.  Sorry for the misunderstanding. I run a retail e-commerce with my own manufactured products. I also have a wholesaler program so small retailers can sell my product line along with other items on their retail e-commerce website. Those retailers use same photos and descriptions from my retail website. It`s not duplicate content if they use the same picture and description?

Thanks! But what about the same item with different prices? Apparently now I have those 3 options from safe to risky Chose just one material/price per product (the best seller). No risk of Google punishment. Create material-option products with material choice and display just one price (weird) Create single products each one with its own name, material and price with the risk of Google understand that we are duplicating products.

Funnily, I saw this topic pop up yesterday on twitter. The advice is to still disavow: http://searchengineland.com/google-responds-mass-negative-seo-extortion-emails-200689 https://twitter.com/JohnMu/status/849298085230637059

I'd question that timing. I recently uploaded a disavow file containing a few hundred domains and saw an uplift within a week.

Hi Aviad, It depends. I recently managed a full eCommerce re-platform where URLS changed due to a new site structure. I mapped thousands of old urls to new (your option 1) and had minimal ranking fluctuations. Be aware that there will be fluctuations, however if you're meticulous they should be minimal. In the day to day running of the eCommerce store I actively keep old, well ranking URLs alive, rather than unpublishing them when items sell out (your option 2). When similiar items come into stock I can simply change the image, title etc etc and leave the URL. The slight discrepancies in URL to page content has not been an issue for usability at all. So depending on your situation both options could work. Send through some more information and the community will be better placed to recommend the best way forward. Jake

Hey there! If there is already a breadcrumb at the top of the page, I don't think this is necessarily something you would need to add. However, I don't think it would negatively impact your SEO results. Hope this helps!

Hi Aviad, The answer to this depends on the following or at least these should be kept in mind while making a decision on it - 1. Resources company is ready to allocate - Is company willing to spend more money buy having different websites on TLDs or just having one website is feasible? 2. What does the company want from brand point of view? This is bit of a vague question and maybe no one has the answer to it but its probably worth considering this. Now, talking from SEO POV, different TLDs could potentially yield you better results as these are dedicated sites for different locations. 1. GEO TARGETING - You could host these sites on their local respective IP addresses. 2. LOCALISED CONTENT - Localise/customise the content of the website better since the websites are dedicated to specific countries. 3. USERS EXPECTATIONS/PREFERENCE - TLD might give you an added benefit as search engines tend to show few TLDs on first page (from my observation). Also, if you think about it from user perspective, they prefer browsing a website that seems more local. Buying a product from company.uk might be much more appealing than buying it from company.com or whatever the global website is. Now talking about having a global website, its not that bad at all if you optimise it well. 1. GEO TARGETING - You dont need to host the website on separate ip addresses since its just one website. In order to have it load fast in different countries, you could use CDNs. CDNs are really good and if you get a good subscription, it could give your website a good SEO benefit. 2. LOCALISED CONTENT - In order to talk to the users from different geographic region, you could have specific dedicated pages sitting within the subfolders such as company.com/uk, company.com/jp etc. This way you will be able to speak to the users by customising these dedicated pages. 3. USERS EXPECTATIONS/PREFERENCE - I mentioned above that users prefer to shop from TLDs more. If you have subfolders on the website, then you that good however, users can still see that you are a global website. This is something that you might wanna think about. Hope this gives you a bit of idea on the thought process for understanding what will be best for the company. Malika

Hi Aviad, I have the Moz toolbar installed and this gives you a quick view on the "spaminess" of the potential linkpartner. The scores are ok 1: 3/17 2: 3/17 and 3: 0/17. Additionally I use the OSE Open Site Explorer from Moz to see what comes up. From this you could say youre good to go. The sites indeed look very SEO marketing with the Adsense running. Good luck! Tymen

What was the search query you used to get this snippet? When I searched for "site:www.onecklace.com/ name-necklaces" on Google.com I got the snippet as shown in the attachment below. You'll notice that this e-commerce style snippet includes the number of items and a couple of entries from the page. This leaves little room to display the meta-description. I do note that the length of the description used is the same as the one that you've shown. Unfortunately Google will determine how best to list your page in the Search results. vlcWkAp.jpg

What are you comparing to - if not Etsy what do you believe should be first position? Etsy has a very high domain authority, a large link profile and social footprint.  The keyword is in the URL, the meta title and in content so for me it is a perfect candidate for grabbing pole position.  It also has a good volume of reviews.

I agree with Arjen, onsite SEO is going to improve your rankings for the keywords that matter. Your main keyword "Name Necklace" doesn't really appear on the homepage as a keyword for that page. It is the anchor text to your category page of Name Necklaces, plus that page has it as the page title which is why Google thinks it should be indexed for that keyword. Another thing I noticed, your canonical tag has the O capitalized and your URL does not. Make sure you keep this consistent as the SE's will think this is a different URL.

I agree with Chris. It's not just a case of ranking for a keyword, you've got to be able to do something with that traffic in order to satisfy the goals of your site/business. So, you need to consider relevancy of the page, the question the searcher is asking and their intent. It's tempting to try and use your most authoritative page (typically your home page) to try and compete for your competitive search terms. But you can't burden your home page with every keyword. Really you should be looking to get the searcher to the most relevant page on your site for their query. The more specific the keyword, the more specific the page. Think about which page is more likely to satisfy the searchers query, and have a higher chance of getting them to convert? A generic home page or one that's about the very specific thing they were searching for? Target keywords with the wrong page, and you can see some high bounce rates. It's just a shame in this (not-provided) world we're losing the ability to track the bounce rates for specific keywords.