Home Page or Internal Page

[Tiedemann_Anselm]

I have a website that deals with personalized jewelry, and our main keyword is "Name Necklace".
3 mounth ago i added new page: http://www.onecklace.com/name-necklaces/

And from then google index only this page for my main keyword, and not our home page.
Beacuase the page is new, and we didn't have a lot of link to it, our rank is not so well.

I'm considering to remove this page (301 to home page), beacause i think that if google index our home page for this keyword it will be better.

I'm not sure if this is a good idea, but i know that our home page have a lot of good links and maybe our rank will be higher.

Another thing, because google index this internal page for this keyword, it looks like our home page have no main keyword at all.

BTW, before i add this page, google index our main page with this keyword.

Please advise...

U5S8gyS.png j50XHl4.png

[Chris.Menke]

It does appear that the internal page is, semantically, a bit focused on "name necklace" than the homepage is, and then you have the fact that your primary navigation is telling google that the internal page is the name necklace page.  To boot, you've got some external links pointing to the internal page with "name necklace" anchor text.  All of that can easily put the internal page ahead of the homepage for that term.

What that tells me is that maybe you should be using your home page to rank for a more competitive term and develop the internal page's conversion ability (make it a better landing page) for "name necklace".  Perhaps your home page could focus on "personalized jewelry" or something like that.

[DougRoberts]

I agree with Chris.

It's not just a case of ranking for a keyword, you've got to be able to do something with that traffic in order to satisfy the goals of your site/business.

So, you need to consider relevancy of the page, the question the searcher is asking and their intent.

It's tempting to try and use your most authoritative page (typically your home page) to try and compete for your competitive search terms. But you can't burden your home page with every keyword.

Really you should be looking to get the searcher to the most relevant page on your site for their query. The more specific the keyword, the more specific the page.

Think about which page is more likely to satisfy the searchers query, and have a higher chance of getting them to convert? A generic home page or one that's about the very specific thing they were searching for?

Target keywords with the wrong page, and you can see some high bounce rates. It's just a shame in this (not-provided) world we're losing the ability to track the bounce rates for specific keywords.