Google Is Indexing The Wrong Page For My Keyword

[Tiedemann_Anselm]

For a long time (almost 3 mounth) google indexing the wrong page for my main keyword.
The problem is that each time google indexed another page each time for a period of 4-7 days,

Sometimes i see the home page, sometimes a category page and sometimes a product page.
It seems though Google has not yet decided what his favorite / better page for this keyword.

This is the pages google index: (In most cases you can find the site on the second or third page)

• Main Page: http://bit.ly/19fOqDh
• Category Page: http://bit.ly/1ebpiRn
• Another Category: http://bit.ly/K3MZl4
• Product Page: http://bit.ly/1c73B1s

All links I get to the website are natural links, therefore in most cases the anchor we got is the website name.

In addition I have many links I get from bloggers that asked to do a review on one of my products, I'm very careful about that and so I'm always checking the blogger and their website only if it is something good, I allowed it. also i never ask for a link back (must of the time i receive without asking), and as I said, most of their links are anchor with my website name.

Here some example of links that i received from bloggers:

• http://bit.ly/1hF0pQb
• http://bit.ly/1a8ogT1
• http://bit.ly/1bqqRr8
• http://bit.ly/1c5QeC7
• http://bit.ly/1gXgzXJ

Please Can I get a recommendation what should you do?
Should I try to change the anchor of the link?
Do I need to not allow bloggers to make a review on my products?

I'd love to hear what you recommend,
Thanks for the help

[arjen.koedam]

My advice would be to focus on onsite SEO. Your home page and category pages seem to have very little or no keyword focused content. This can make it hard for Google to decide what these pages are about.

I would not recommend to use the anchor text of external links to create keyword focus, as this might be picked up as spam by penguin. However, I would recommend to use the anchor text of internal links pointing to the page you would like to rank for your main keyword.

I would not advice to stop bloggers from reviewing your products. The links you are getting out of that are a good way to go about link building.

PS: What is your 'main keyword'?

[Tiedemann_Anselm]

Hi,
Thank you very much for you advice.

My main keyword is: "Name Necklace"

[Shawn_Huber]

I agree with Arjen, onsite SEO is going to improve your rankings for the keywords that matter. Your main keyword "Name Necklace" doesn't really appear on the homepage as a keyword for that page. It is the anchor text to your category page of Name Necklaces, plus that page has it as the page title which is why Google thinks it should be indexed for that keyword.

Another thing I noticed, your canonical tag has the O capitalized and your URL does not. Make sure you keep this consistent as the SE's will think this is a different URL.