Of course I would!

I think it should contain

• Thumps-up
• Questions answered

• Good answers

• Staff endorsed answers

I'd probably go with a book - either Inbound Marketing or Friends With Benefits

Oh by the way - there is a similar question here: http://www.seomoz.org/q/link-building-companies-for-super-hard-niches. You might want to try some of the companies.

Interesting question. I have tried several top SEO companies for link building. And none of them have really delivered anything. As Tom Critchlow usually says, the problem is "you can't outsource giving a shit."

What usually happens is this:

• You pay premium for a reputable SEO company

• They pass you on to a junior level SEO to do the link building

• They send a monthly report with all sort of on site metrics and keyword tracking you probably don't need

• They send a list of links- Turns out that the links are sidebar links from irrelevant websites (or worse) with way optimized anchor text.

Sorry about being so pessimistic on this one. But after trying multiple reputable companies, I have given up on outsourcing link building. The risk of receiving low-value-for-money or a penalty is too high for me.

I think the context is hugely influential on how much registration change matters.

Let's say i buy Site X from M Johnson, and I don't change anything on the website. In this case I am sure that nothing will happen.

Let's say i buy Site X from M Johnson, and changes all the content on the website. In fact, I turn an old NGO website into a pharmaceutical website selling all sorts of pills. In this case, I am sure the registration data matters as it helps Google understand something shady is going on.

Hah okay. Me too. Anyone outside Google?

I was wondering about which people in the industry you'd like to ask a question the most in the q&a?

On my list is Matt Cutts (obviously), Marshall Simmonds, Jimmy Wales and Biz Stone.

Yes but we need to remember that the 100 links limit is very arbitrarily. Some sites can have less than 100 links on a page while other can have thousands and still being crawled. It really comes down to the authority of the website.

Cool - seems like we all agree that linking out is good / the right thing to do.

I am still amazed that many people are still fearing that they will lose all their "page rank juice" if they give a single link to Wikipedia or whatever.

Indeed - Please mark the question as answered if you are satisfied at this point

I wouldn't worry about adding the links and logos. I'd be happy to link to all my customers (do follow links) to show my appreciation.

I have noticed that there are a bunch of questions in the Q&A about people are concerned about allowing blog post comments or linking out in general.

My question is: do you avoid linking out to other websites, even though they have good content? I am not talking about direct competitors here, but just linking to other websites in general.

As long as there is plenty of unique content on each page, adding some redundant content is not a problem. Especially not if it will improve the experience for the users, thereby improving click behavior.

I disagree with you on this one. The Panda update is mostly (but not only) about long tail content - e.g. product pages. This means that all pages on the website need to be of high quality, not just a blog.

A blog is good for some sort of content, but people are not going to put your blog in the cart.

I'd recommend focusing on the product pages, making sure they:

• Are well designed
• Have all the necessary specs
• Have high resolution pictures
• Honest user reviews (probably the most important)
• Maybe a possibility to ask questions about the product

Best,

Thomas

Happy to help

(Btw. please help hiding answered questions by marking this one as answered

Yes! That's right.

Just make sure you don't add the same URL on all sub pages. Dr. Pete did that as an experiment. It did not turn out well.

And yes, quick answers - that's how we roll in the q&a

I am going to throw in a single purpose site: http://kimjongillookingatthings.tumblr.com/ .

I don't think it's intended as link bait by any mean, but it has almost 250.000 FB likes and 827 LRD. It even ranks number 5 for Kim Jong Ill in Google and number 8 in Bing.

There is always a risk when doing 301.

In my experiences, they are not very big, when the 301 is done properly.

One potential pitfall can be keyword-rich domains. If you rank #1 for [Blue Widgets] and redirect from bluewidgets.com to xyz.com, you'll probably take a hit in the ranking.

If you are not redirecting from a keyword rich domain, it shouldn't cause any problems over the long term. Just remember to try to contact as many of the ingoing linking websites and have them change the link.

Also, although a 301 is called a permanent redirect, it can usually be undone and old rankings will be restored.

Hi Catherine,

Is Wordpress hosted on wordpress.com or your own server?

If its hosted on your own server, you can insert the code bit in the header.php.

If you are not comfortable with coding, you might want to try out Yoast's rel canonical plugin: http://yoast.com/canonical-url-links/