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Great thought! I agree there could be some great synergies there. We'll keep a scenario like this in mind as we plan out our strategy to beef up keyword research. Thanks!

Yes, how do you do this? I am ok with HTML but when it comes to server-side and whatnot, I am lost.

I have seen several highly competitive verticals where a lot of exact match anchor text links are really effective even if they are from lower quality sites. I don't think this will work forever but I think it works too well in many cases in the present. I like to think that quality links are the way to go, but I've seen a lot of cases where a high number of low quality links are winning.